Wang Xiaochuan: Misunderstanding And Essence Of Hardware Entrepreneurship

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > Internet > /a > the realm of the spirit of treasure, which we usually consider, constitutes three traps of formalism in the field of hardware entrepreneurship.

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< p > first, free and low price is the biggest misunderstanding of hardware business.

The business mode of hardware and software is different.

When you do software in Internet Co, when your users' geometric progression increases, the cost is basically the same. Hardware has stock pressure and cost does not meet this requirement.

At the same time, low price is more dangerous than free.

Kindle reader increased Amason's sales by 20%.

For Amazon, low price is a marketing strategy, rather than a new < a href= "http://www.91se91.com/news/index_c.asp" > business mode < /a >.

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A few days ago, I talked to an investor who was selling a team. I said that you are now harming your investment team, because he is advocating that his team will lower the price to less than 200 yuan, and their team said no problem, even if it falls to less than 200, the profit rate is also on 1/3. P

This is very dangerous, because we sell scales, not to mention the tools of traditional traditional hardware, but to provide the corresponding value-added services behind them, which can sell expensive. In my understanding, it is a core competitiveness, rather than impressing users with cheap.

What we advocate is the competitiveness of its functions and services rather than the free logic of traditional software Internet.

To make a prediction, if two products of the same function are to be followed, we should go to higher prices instead of going to low prices.

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< p > Second, < a href= "http://www.91se91.com/news/index_c.asp" > rapid iteration < /a > is a great risk.

Software update is fast and low cost.

But finding more iterative releases of hardware can only be far from the quality required.

Hardware requires high technology. Even apple, its software update speed is very fast, but the hardware sends one to two each year.

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< p > Third, too early into social networking.

Even intelligent bracelet, its core function of understanding is to really meet the needs of users.

Today, most of the bracelet, due to the lack of core competence, plunged into the Internet logic, and entered the social and community too early.

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< p > does not mean that we must avoid free and avoid rapid iteration, but these are very risky and do not constitute the core competitiveness of hardware entrepreneurship.

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< p > < strong > solve the connection problem < /strong > < /p >.

< p > there are six ways to solve the problem of asymmetric information.

PC era is to connect people and people, connect people and pactions, connect people and information. Tencent, Alibaba and Baidu are the representatives of these three ways of connection.

In 2010, the mobile phone became the fourth way of connection. Taxi, public comment and other catering fields are the continuation of this connection.

The fifth way is to connect the body, Google Glass and smart bracelet.

The sixth is to connect objects.

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< p > beyond this connection, 2015-16 years later, the Internet will also have an innovative place, that is, the wisdom of the brain.

First, solve the connection.

Second, a smarter connection.

A simple definition of wisdom is to help users make choices and make judgments.

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< p > now the connection of hardware is still in the tool stage, and the hardware itself does not have the ability to process and judge information. This is the traditional hardware.

Intelligence needs its hardware intelligence quotient greater than zero. Now the intelligence level of hardware is usually less than that of users, for example, how much the temperature of intelligent refrigerator is, or intelligent microwave oven, intelligent rice cooker.

Such intelligence needs to be processed by chips.

Today, a lot of hardware is still in intelligent position.

Intelligence can usually help users to be lazy, but it does not have revolutionary subversive ability.

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< p > to make a prediction, the IQ of the hardware starts at a local service equal to or equal to the user.

How do machines do it? Based on two points: one is the centralized data processing after networking, and the other is the ability to analyze large data in the background. Two, this intelligence is not derived from the judgment of engineers or product managers, but from the collection of more user behaviors connected to the hardware, creating a way to help each other.

For example, what kind of service can be smarter than users today? That's why you ask your friends instead of asking this service. Such software or hardware itself provides the ability to select and judge more than you ask others.

For example, Google.

Why is Google so smart? It is not what its engineers and its product managers bring. Instead, it is through users' analysis of web pages, behind which users or editors unconsciously put their understanding of the world in the form of text or hyperlinks, which makes Google's services smarter.

Between 2015 and 2020, such data processing capability will be integrated with hardware, and hardware networking will have the opportunity to do data processing and data sharing later.

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< p > < strong > Internet has three words: measurement, connection and intelligence < /strong > /p >

< p > the three attributes of hardware. First, it needs to acquire data from the real world through sensors.

Second, we can connect the data to the entire Internet through connection capability.

Third, data can not only be connected, but also be processed through the analysis and processing capability of the Internet, and finally the data can be returned to the users of the hardware to help users choose and judge.

Such three key words represent the perfect combination of interconnection spirit and hardware.

This is what I conceive of the future development of hardware under the Internet spirit.

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