Current Situation And Development Of Low End Clothing Industry

< p > some experts call high tech industries with high technology content, high human capital investment, high added value and other characteristics, and call the catering industry, clothing industry and other labor-intensive industries as low-end industries.

It is reported that in China's small and medium garment enterprises with annual sales less than 500 million yuan, 69% of the enterprises do not have basic brand positioning, and 86% of the enterprises do not have a complete brand planning.

In this sense, the consumer market has created a phenomenon that the starting point of the apparel professional market is not high and has been developing at the low and middle levels.

< /p >

< p > < strong > volume + explosive charge: < a href= "http://www.91se91.com/news/index_c.asp > > clothing market < /a >" standard "< /strong > /p >

< p > in the clothing value chain, the recognized profit distribution structure is: Design accounts for 40%, marketing accounts for 50%, and production accounts for 10%.

That is, design and marketing are at the high end of the value chain, production and processing are at the low end of the value chain, and those who are in the value chain control the value chain.

At present, China's clothing industry is at the low end of the global value chain.

What are the perplexities and ills of Chinese clothing enterprises in the value chain? Why do Chinese clothing brands always make people feel worthless? Chinese garment enterprises have been working hard, why has their status in the value chain has not fundamentally changed? < /p >

< p > in the view of Xia Hua, chairman of Yiwen, Chinese clothing enterprises had problems at the beginning of their development, because most entrepreneurs made clothes with the mentality of survival. The goal was to change their destinies, and to make money is the result. The brand is only a process and a path.

This is exactly the opposite of European practitioners, so what we are seeing now is luxury in Europe.

She believes that the environment has made everyone impetuous, and it is hard for us to concentrate on the changes in the entire garment industry. It is even more difficult for the brand to settle. No one wants to spend too much time polishing the value chain.

< /p >

"P" China's brand is really difficult for consumers to respect at the terminal.

This should cause enough attention in our industry.

From the market point of view, the development of China's clothing professional market is phased. At the beginning, it was only a spontaneous trade form and a road economy.

After continuous development, and in line with the continuous planning of the city and the continuous regulation of the relevant government departments, this trade form and road economy have gradually been pformed into a business oriented market, and the roadside market has been moved to indoor operation.

At this stage, the professional market plays a role in circulation, that is, wholesale and quantity.

Therefore, in many professional markets, we see wholesalers carrying large packages.

Tan Anci, general manager of Beijing fashion alliance culture development center, believes that if you want to grow your brand in the clothing market, besides the original sales channels, there is a more important point. It is not just a single category. In other words, it is not possible to get the success of the brand by "exploding money" alone.

Looking at the mature clothing brands at home and abroad, no one is successful by relying on only one category.

< /p >

< p > with the rumors of the relocation of the wholesale market of Beijing zoo, the Guangzhou municipal government's decision on promoting the pformation and upgrading of the specialized wholesale market is determined to close down the low-end professional market. It will carry out remediation in accordance with the four categories of Guangzhou's professional market: classification, stop, merge and pfer. The relocation and closing of the low-end market will be carried out in accordance with the fire safety rectification, urban construction and demolition, municipal road network construction and traffic control. In addition, efforts should be made to enhance the market display of trading functions and industrial linkage, and guide the development of trade and Trade Center, promote the traditional professional wholesale market to promote the application of e-commerce, and the modern distribution mode will change to the shopping center, commercial street and other formats. "Guangzhou

< /p >

< p > this makes Guangzhou's 700 specialized wholesale markets anxious.

In order to accelerate the pace of pformation and upgrading, a professional market in Guangzhou has smashed millions of yuan to play the O2O mode, hoping to drive a new wave of upgrading of the professional market.

But the actual effect remains to be tested.

< /p >

< p > < strong > industry < a href= > http://www.91se91.com/news/index_c.asp > Image remolding < /a > start from creativity < /strong > /p >

< p > with the Beijing zoo's clothing wholesale market moving out of the downtown area, Dahongmen in the Fengtai area is also of particular concern.

Liu Yu, deputy head of Fengtai District, Beijing, said that the future will focus on the development of electronic pactions, exhibitions, cultural and creative industries, warehousing and other functions have begun to move outward.

< /p >

The construction area of Dahongmen Fuhai International Building, which will be put into operation in April this year, is nearly 100 thousand square meters. It is the first clothing carrier in Beijing to set up clothing display, clothing culture design, research and development, wholesale and retail as one body. P

Among them, the dedicated designer studios, from France, Italy, Holland and other countries of the cutting-edge designers, will regularly conduct popular trends publishing, new shows, clothing sales and other activities to promote industrial upgrading.

< /p >

< p > it can be seen that clothing is different from other commodities, and it is a product with larger added value, price or inventory. People in the industry should understand that clothing is not only a just demand industry, but also a creative industry.

Fashion industry is an important part of the modern creative industry.

For example, compared with "made in China" massive clothing products, "made in France" clothing is few, but it can be said to be fine, even luxury.

French clothing enterprises locate themselves in high-end market, professional clothing market and luxury goods market, and win by relying on "absolute quality" and high added value.

There is also an example in Shenzhen, that is, women's clothing.

< /p >

< p > in Shenzhen, clothing is no longer a simple labor-intensive industry, but a modern industry with independent intellectual property rights and creativity as its core. It has unparalleled superiority in other traditional industries, such as originality, technology, technology and finance. It has high added value, strong radiation, and the industry is clustered. It can satisfy the rich and diverse needs of consumers and maximize the profit of creative products.

< /p >

< p > Shenzhen is adjacent to Hongkong and Macau. With fashionable information, strong sense of innovation, diversified cultural atmosphere and good business environment, Shenzhen has become the top ten designer in China. There are also several designers who have won the Golden Summit Award in China. About 30 thousand designers are active in Shenzhen's clothing industry.

Shenzhen women's clothing brand has occupied nearly half of the domestic high-end market.

< /p >

< p > it is gratifying that Li Keqiang, premier of the State Council, chaired the executive meeting of the State Council on January 22nd, and decided to deploy and promote the integration and development of cultural creativity and design services and related industries.

The meeting pointed out that cultural creativity and design services are characterized by high knowledge, high value-added, low consumption and low pollution.

Relying on innovation to promote the development of new and high-end service industries, such as cultural creativity and design services, and promoting deep integration with related industries is an important part of adjusting the economic structure, improving the quality of products and services, meeting the diverse needs of the masses, and giving birth to new formats, promoting employment and promoting industrial pformation and upgrading.

< /p >

< p > the meeting confirmed the policy measures to promote the integration and development of cultural creativity and design services and related industries.

First, we should strengthen the protection of creativity and design intellectual property rights.

Two is the implementation of cultural creativity and design service talent support program.

Three, we should take market as the leading factor to encourage the growth of creative and design small and medium-sized micro enterprises, and guide private capital to invest in cultural creativity and design services.

The four is to highlight the direction of green and energy saving and environmental protection, and strengthen guidance through improving standards and increasing government procurement, so as to promote more green, energy-saving and environmental friendly creative designs into products.

Five, we should improve relevant supporting policies and financial services, make good use of the special funds for the development of cultural industries, and promote the vigorous development of cultural creativity and design services.

< /p >

< p > it is foreseeable that "a href=" http://www.91se91.com/news/index_c.asp "> garment industry < /a > Image remolding will start with creative design.

< /p >

< p > at the end of last year, the deputy to the Beijing Municipal People's Congress put forward that Beijing should formulate a negative list of industries and ban the low-end industries going to Beijing because Beijing's big cities are seriously ill, and the ecosystem has reached the limit.

"Moving batch" and Dahongmen clothing wholesale market are gradually listed as "low-end format which does not conform to the capital function orientation", and become the object of adjustment and upgrading.

The Beijing municipal government announced recently that the wholesale clothing market of Beijing zoo built in the 80s of last century suggested relocation.

What are high-end industries and what are low-end industries? < /p >