Clothing Business Skills Must Be Improved. Profit Display Is Very Important.

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< p > Why do we feel different in the big well-known brands and in ordinary shops? This is very much related to decoration, but the most important thing is the display of clothing goods on the store.

Here, we have listed some clothing store goods < a href= "http://sjfzxm.com/news/index_c.asp" > < /a > techniques, hoping to help you.

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< p > < strong > clothing merchandising skills: sensory < /strong > /p >

The image of store P represents the image of the brand. The first feeling is the whole layout, then the color of the clothing in the store, followed by the series of colors, and finally the style.

Therefore, if the shop display is not good, then the door is very chaotic, feel unable to start, then need a good display, so that the shop to form a sense of quality.

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > dress < /a > commodity display tips: < /p >

< p > < strong > 1, contrast display.

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< p > refers to the design, composition, lighting, decoration, props, Exhibition cabinets and exhibition stands in the color, texture and style of clothing products, and adopts contrast design to form contrast between display objects, so as to achieve the display effect of primary and secondary distinctions and mutual display, so as to achieve the purpose of highlighting new products, unique products, promotional products and other main products.

The characteristics are: strong contrast, prominent center, and obvious visual effects, which greatly enhance the expressive power and appeal of the displayed goods.

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< p > < strong > 2, repeat display.

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< p > refers to the same commodity, decoration, POP and other display subjects or logo, advertising, etc., appears in a certain range or on different display surfaces, through repeated emphasis and suggestive means, to enhance customer's visual perception of clothing products or brands.

It is characterized by repeated visual impact on the customer, resulting in many intensification in the sense and impression, and the suggestive effect of "the product is the only choice", which can leave a deep impression on the customer.

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< p > < strong > 3, object display.

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< p > its meaning is: by highlighting the function and characteristics of the product, or using advertising, props and mobile landscaping means, it emphasizes the target customers of products, so that the exhibition and publicity have clear objectives, and can strengthen communication with customers, help to improve the affinity with customers, and achieve the role of attracting customers' interest and goodwill.

The characteristics are: clear objectives, prominent themes, strong signs, and concentrated influence, so that customers have a sense of belonging and intimacy.

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< p > < strong > 4, hierarchical display.

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< p > is to put the same selling point of different commodities, the same brand of different products and consumption needs, according to a certain classification method, the level of arrangement in order, so that customers can quickly determine their purchase goals, convenient and quick choice and purchase.

For example, it can be divided into fashion products, best-selling products and long sales products; high-end products, mid-range products and low-grade products; series products, complete sets of products and single products; main products, supporting products and clothing accessories, etc.

The characteristics are: clear classification, distinct primary and secondary, and prominent logo, which can attract different types of customers, facilitate customers to compare and choose, and create a warm atmosphere easily.

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< p > < strong > 5, scene display.

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< p > refers to the use of commodities, accessories, background and lighting, etc., together to form different seasons, different living space, different natural environment and different artistic atmosphere and other scenes, giving people a strong sense of life.

Pay attention to the embodiment of reality and the creation of atmosphere and atmosphere, and emphasize the artistry and creativity, so that people can enjoy both inspiration and appreciation, and feel at the same time.

At the same time, it vividly and vividly illustrates the uses and characteristics of clothing products, so as to play a guiding role for customers.

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< p > < strong > 6, joint display.

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< p > is a display of related clothing items, such as suits and shirts, neckties, belts and other related clothing and accessories, which can be displayed as a complete set of products.

This enables effective comparison and selection, resulting in the idea of complete purchase.

But we should pay attention to the following aspects: style, < a href= "http://sjfzxm.com/news/index_c.asp" > Color < /a > style, quality and price, etc. we must be coordinated and orderly, and can be conveniently combined and collocated, and we should reflect the primary and secondary products in the position and method, and take into account the integrity, coordination and sense of hierarchy.

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< p > < strong > 7, advertising display.

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< p > refers to the way to display advertising effects by using print advertisements, various types of POP, live movie advertisements and voice advertisements.

Advertising display is generally suitable for brand clothing and promotional products.

This method mainly plays the role of advertising propaganda, its purpose is to attract customers' attention to clothing brand or commodity characteristics, deepen the understanding of customers' brand, and make the customers have a deep impression.

It is characterized by vivid image, visual impact and strong publicity and promotion function, which is conducive to forming < a href= "http://sjfzxm.com/news/index_c.asp" > brand association < /a > and strengthening cognition.

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