Mu Linsen And "Shoes" Travel

On November 4, mullinsen Brand Marketing Summit Forum and new product ordering meeting in spring and summer of 2009 were held in Shishi quanguan hotel. The order meeting lasted for 6 days, and agents and dealers from all over the country gathered together to discuss the future development plan with the middle and high-level managers of mulinson. Xunzi said: "unity is one, one is multi force." If we work together and work together in the same boat, we will surely burst out with amazing energy. With the theme of "harmonizing the world" as the theme, mulinson's brand culture of "harmony" is highlighted, and the principles of "harmony, harmony, harmony and love" are integrated into the order meeting, which reflects the art and aesthetics of "harmony shoes" of mulinson leisure shoes. With the development of society, leisure shoes are no longer just to meet the daily wear needs, but rise to aesthetic needs, the embodiment of self-worth. After ten years of wind and rain baptism in the leisure shoes industry, mullinson interprets the demands of leisure shoes for life with high quality, fashionable design and leisure style. In March 2008, mulinson won the highest honor of leisure and became the leader of leisure shoes industry. In 2008, with the rise of raw materials, the rise of labor costs, the reduction of export tax rebate and other factors, the labor-intensive industry was in trouble, and the shoe-making industry was also greatly impacted. The outbreak of the international financial crisis, for enterprises is undoubtedly worse. However, Mu Linsen is actively looking for new development opportunities in the crisis. "The weak global economy has had a certain impact on us, but it is also the best time to test enterprises. With the sound operation, the stable market has achieved rapid development. In the next development, all the staff, agents and dealers of mullinson should continue to maintain confidence, strengthen cooperation and tide over difficulties together. We should see opportunities in times of crisis and strive for breakthrough development in competition. " Said Lin Yan, general manager of MuLinSen. Facing the winter of the industry, mullinson will hold the agents and dealers together to meet the challenges and opportunities together, so as to be in the forefront of the leisure industry. 和和和和和和和和和和和和和和和. In addition to the fashion and comfort of the past, the product is integrated with the fashionable and fashionable elements. At the same time, the strategic adjustment of Lam's internal strength should be carried out in the current market environment. Zhang Xiaoqi, vice chairman of mulinson, believes that 2008 is the turning point of the development of the shoe-making industry. The current difficulties in the shoe-making industry will affect the development of shoe enterprises in the next five years, and the competition in the shoe industry will also turn into channel competition, which will eventually be reflected in terminal competition. Therefore, in order to reduce the cost of production in the future, it will effectively reduce the cost of production in the future. On the other hand, mullinson will integrate the terminal market, strengthen the support for the agents and dealers who have done well, and establish the benchmark model market. In terms of business model, we will continue to focus on exclusive stores and shopping malls, and focus on the principle of "opening large stores in small cities and opening more stores in big cities". We will create regional strong brands, increase the breadth and depth of brand influence, and quickly occupy the market. For mullinson's future brand development strategy, the dealers have given a lot of recognition. Ms. Wang, a Guangzhou dealer, believes that the development strategy of mullinson in 2009 conforms to the development trend and demand of the market. Under the leadership of the head office and the active cooperation of all dealers, mullinson will step into a more brilliant development.