CHIC Is Bringing The Top Brand "War" Group Overseas.

Sun Guowei, general manager of the International Exhibition Limited (hereinafter referred to as the China World Trade Center exhibition), was happy in 2014. Apart from the new members of Austria, Turkey and Sri Lanka, they appeared on the list of CHIC overseas exhibitions. There are also the world's top high-end custom brands, from the British Saville street Henry Poole, the European and American high-end multi brand store Upper Luxury, the German five a href= "http://www.91se91.com/" target= "_blank". One of the designers, one of the top brands of the brand, and the other one is Europe's top 100 years old "P", "shoes", "shoes", "shoes", "shoes" and "shoes". Sun Guowei told the reporter with relief that compared with the low trend of the domestic exhibition, the International Exhibition Group maintained a growth rate of nearly 10%. < p > for Beijing China World Trade Center.

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< p > < strong > who can help them quickly and effectively butt the Chinese market? < /strong > /p >

< p > in the communication with overseas exhibitors, Sun Guowei deeply realized that for overseas brands, the Chinese market has a high degree of awareness, and their desire to enter the Chinese market is very strong.

But who can help them to be the fastest and most effective docking in the Chinese market? Sun Guowei believes that CHIC is a two-way channel for international brands and Chinese buyers to understand international brands. The impression of Chinese consumers is that apart from brands such as LV and CHANEL, there are more overseas brands that are not known to consumers. Most of these brands do not understand China and the Chinese market, so it is very important for them to provide sufficient information on Chinese market.

At the same time, we will put forward suggestions in various aspects, such as plation, preparation of Chinese materials, pportation, customs and so on.

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Ceng Qi, senior project manager of China World Trade Center exhibition, told reporters that the Ministry of investment was targeted to invite buyers according to the purpose of the exhibition, and categorized and analyzed the purpose of all overseas exhibitors so as to invite buyers accordingly. P

For example, most of the exhibitors of the German Pavilion are large companies, many of them have not yet entered the Chinese market. Therefore, the primary purpose is to find the general agent or partner in the country, while the Italy Pavilion is dominated by small and medium-sized enterprises, and they are more likely to receive orders, find wholesalers, and buy buyers.

We will invite buyers separately according to their circumstances.

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"P," added Zeng Qi, "in fact, starting with the first phone call or the first email from the intentional enterprise, our service has already started."

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The demand for overseas exhibitors is different. "Zeng Qi", for example, said, "some of the larger brands hope to find partners, such as the establishment of a joint venture company by P, and help them to promote their brand in the Chinese market through China's partners.

Then it is to find enough qualified agents to promote the market at all levels through the way of the national general agency; and for some small brands, they do not have enough strength to enter, so they will continuously participate in exhibitions, introduce products to Chinese buyers, and at the same time get feedback on the Chinese market in this way.

Since 2011, the Chinese market has been showing a new change, that is, the small and medium-sized brands in Europe have received many orders from China, and the brands of France and Italy are also well represented. In the 2 months after the exhibition, the staff of the Exhibition Department of the China World Trade Center exhibition found that they could find buyers through CHIC, and they would also receive orders from some buyer shops and multi brand stores when they were tracking and visiting some exhibitors. "

He added, "some Chinese market experts also said that China's well-known multi brand stores may not be many, but in fact many two or three line cities, many people set up their own buyers shop, they are more willing to introduce brands from Europe and the United States for sale.

In addition, Chinese buyers can be seen in many foreign exhibitions, and most European brands feel the changes in the Chinese market.

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Whose brand approval is higher than < p > strong > "enthusiastic South Korea" and "prudent Germany"? < /strong > /p >

< p > at the last CHIC exhibition, our reporter compared the "indifference" and "enthusiasm" to the exhibitors and exhibitors in Korea. Sun Guowei confirmed the reporter's question. He contacted many German brands, which had good quality and high price. He didn't win by the tide. So the German brand looked unfashionable. They were somewhat confused about the new products and the new market of Chinese consumers. Moreover, prudent Germans wanted to develop the global market in a direct way, so that their performance on CHIC was not as good as that of Korea in the market of fashion Du Minrui and fast reaction.

Sun Guowei said, compared to European and German brands, South Korea's a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > is very close to the Chinese market. In addition to the current hot discussion of China Japan Japan and Korea free trade area, Korean enterprises are very high in China's market expectations, and the Chinese market is also happy to accept the popular and fashionable Korean brands.

German brands are expected to enter the Chinese market at a more robust pace, so German brands need a gradual process of training.

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< p > "I also introduce how to do business in China. German traditional practice, but also want to open their own outlets, they will be very careful, the growth of the direct store is relatively cautious, we are discussing whether there is a more secure way.

Of course, they also know that any business model has risks. That's why CHIC asks experts to teach enterprises how to expand in the Chinese market every time.

We will objectively analyze whether the other party is suitable for exhibitors, whether the needs of the other parties are consistent with our positioning, and whether they can be satisfied.

Zeng Qi added.

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< p > < strong > the advanced custom on Saville street is < /strong > < /p >.

< p > in fact, before the launch of Feng's private order, the private custom of the Chinese market has been surging. The famous designer studios all thought that the stars and celebrities made their own clothes and the wind and water rose. It was said that a custom wedding dress for designer Lan Yu had to reach 500 thousand yuan, presumably the European custom brand should also be depressed.

Sun Guowei told reporters that in the CHIC exhibitors, the British Royal HENRY POOLE (Henry Poole) men's clothes represented by China's Heng Long Heng Long Industrial (Hangzhou) Co., Ltd. will also appear in the CHIC exhibition. Heng Long has a self-employed brand, that is, HANLOON (Heng Long) brand men's clothing. The agent has the Royal HENRY POOLE (Henry Poole) brand men's clothing, and ASCOT CHANG "Shi Ge" brand shirts, all of which are mainly custom-made, and constantly introduce advanced clothing, accessories and tailoring techniques from all over Europe, and cooperate with sales and marketing operations, so as to provide tailored services for consumers in suits and dresses.

Now there are 11 branches throughout the country.

This time they are going to bring the original custom of Saville street to the Chinese market.

In the same news, the head of the fashion exhibition information office also told reporters that this year's menswear custom area in China's exhibition area will be enlarged.

China's men's wear is accelerating at the pace of customization, and the popularity of international brand customization needs to be further communicated to end-users in China.

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< p > strong > which type of exhibitors can eat on CHIC? < /strong > /p >

< p > Zeng Qi, a journalist, concluded that those "a" href= exhibitors < /a > which were harvested on CHIC, most of them had the brands of moderate price, high popularity, fast changing styles and popular brands.

And some brands with high quality and high price are going to have greater resistance in the Chinese market. Moreover, he stressed that the consumption potential of the Chinese market is still huge.

While luxury brands are flooding the market, consumers want more individualized, fashionable and acceptable luxury brands to enter China.

Ceng Qi said that there are also some foreign designer brands who want to cooperate with the designer of Chinese brands.

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< p > CHIC, as a two-way channel at home and abroad, has also provided some exhibitors with some opportunities for commercial docking.

Sun Guowei stressed that sooner or later, Chinese clothing will take the road of internationalization. Some brands have begun to try, such as Bosideng, Jiangnan cloth and so on.

To enter the international market, enterprises need to have enough brand awareness. It is also important to have their own design ability and knowledge accumulation, channel and law experience in international brand operation.

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