Chinese Textile Enterprises Display Special Marketing Wisdom In Australia

< p > if you do not experience an exhibition, you will not understand the needs and changes of the market; if it is not careful observation and communication, it is not enough to find China's < a href= "http://www.91se91.com/" target= "_blank" > textile < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > clothing < < > the wisdom of enterprises to expand the external market, and the love and persistence of the industry. The platform function of the exhibition is to transfer excellent enterprises and products to the terminal market. However, how to highlight their advantages in many participating enterprises and fully grasp the opportunity of exhibition will test the management ideas and competitive strength of individual enterprises. < /p >
Less than P, the thirteenth Australian textile a href= "http://www.91se91.com/news/index_z.asp" dress exhibition "/a" was held in Melbourne recently. The fashionable women's clothing and household textile products were grabbed by people's eyes. The small and exquisite scarves, neckties, infant textiles and other special products were also "eyeshot". In order to further explore business opportunities, exhibitors or create exclusive new products, or carefully arrange the booth, the healthy competition on the exhibition is heating up. For enterprises that have been developing in the Australian market for many years, the "big action" of launching their own brands locally has also been included in the agenda. < /p >
< p > < strong > exhibiting products with originality, < /strong > /p >
At the P exhibition, Yiwu Jun AI import and Export Co., Ltd. is one of the few enterprises that display scarves. All kinds of scarves and shawls are hung up on their outer walls, so that people do not have to enter the booth and feel a strong visual impact. According to Cai Xiaoqiu, general manager of the company, this is the second time that the company has participated in the Australian exhibition. The products displayed are carefully chosen by her. "When we first participated in the exhibition, our products were quite different, but the results were not satisfactory. The products we displayed this time are more targeted, such as increasing the proportion of pure cotton and pure hemp scarves, and in the color, we choose more marine color products, and also pay attention to the changes of animal patterns in the printing design. In Cai Xiaoqiu's view, because Australian consumers prefer textiles with natural and comfortable characteristics, the scarves of pure natural fabrics are more popular among Australian businessmen. In response to this consumption trend, Cai Xiaoqiu plans to introduce some woolen scarves at the next exhibition to meet the needs of the consumer segments. < /p >
< p > industrial accumulation of large agricultural countries has promoted Australians' appeal for the natural characteristics of textiles, while in the field of clothing that seeks innovation and change, the individuality of the country reflects the multicultural tolerance of the country. The garments designed by Nantong Vaughan industry and Trade Co., Ltd. have a distinctive "DNA": a dress decorated with different wrinkle elements. Its personalized products attract the eyes of foreign investors. Guo Qihua, general manager of the company, told reporters that despite the increased investment in research and development, the design of the strong sense of clothing in production and operation is more relaxed. Because the essence of design is in its own hands, it will not lead to increased production costs due to changes in details. "We brought 135 garments altogether, of which 90% were designed for this exhibition. In view of the physical characteristics of Australians, we have launched a series of Plus Size clothing, hoping to further expand consumer groups. Guo Qihua said. < /p >
< p > < strong > "serious" is also productivity < /strong > /p >
< p > in past impressions, the exhibition of professional exhibition is restricted by space and products, and the individuality display of enterprises is often constrained. However, in the eyes of Dalian Longsheng a href= "http://www.91se91.com/" target= "_blank" > dress < /a > chairman and general manager, Wu Qi can also do something big. "Which clothing is suitable for independent exhibition, which details need to emphasize display, these are very exquisite, need to ponder and deliberate repeatedly." Because the clothing displayed by the company is mainly leather, the demand for light is relatively high. The day before, Wu Qi and his staff were busy. In addition to adjusting the product display area in different categories, they also debugged the spotlight repeatedly. In addition, in order to enhance the buyer's "memory point", Wu Qi hung the color hanging ring vertically on the side of the booth, forming an ingenious "curtain". The entire exhibition process was busy for nearly 5 hours. "Since the state has given strong support to enterprises in foreign exhibitions, we should spend more time on the exhibition and show the best mental outlook to foreign buyers and peers. Let us feel that we Chinese are conscientious and have a good attitude. " Wu Qi said. < /p >
"P > Dalian Longsheng Garments Co., Ltd. is currently concentrated in the European market. When it comes to the original intention of opening up the Australian market, Wu Qi expresses on the one hand that it wants to enrich the external market structure, and on the other hand wants to increase the utilization rate of its capacity." leather clothing is a seasonal product. Because Australia is located in the southern hemisphere, its selling season for leather goods is opposite to that of Europe. Now, the cost of production in all aspects of the factory is getting higher and higher. We hope that when we sell low season in Europe, we can make the Australian market order, so that the factory's capacity can run for more than a month. < /p >
At present, China's textile and garment enterprises are facing higher cost pressures, and the monthly salary of the first-line textile workers in the eastern coastal areas is generally 2500~3000 yuan. P Only one factor of production is twice as high as that of Southeast Asian countries. In improving product added value and production efficiency, we are testing the business wisdom of enterprises. For export-oriented export enterprises, in addition to marketable products, how to choose the target market, optimize the allocation of orders, and tap the potential of production is also an important factor affecting their profitability. < /p >
< p > Wu Qi said Australia's orders can make full use of the factory's idle capacity and drive production to run at full capacity to further ease cost pressures. "At this Australian exhibition, we have contacted more than 100 businessmen. We will select follow-up contacts that can carry out long-term cooperation. Next year I will continue to participate in the exhibition, because I feel that the continuity of exhibition will be more trusted by foreign businessmen. < /p >
< p > < strong > independent brand: /strong > /p >
(P) before long, China's textile and garment export enterprises were only defined as typical representatives of production processing. Nowadays, more companies are investing more in innovative design, and have begun to launch their own brands in the external market. Zibo Liang pin textile Co., Ltd. is a company that mainly produces infant products. As a loyal participant of the Australian exhibition, Lv Wenfeng, the general manager of the company, is planning to launch his own brand in Australia. "The order volume of Australian merchants is around hundreds of pieces. For our infant products, the cost of production is greater. I hope to set up a branch office here and register our own trademark. In this way, I can produce some of the best selling products to form a stable inventory and label my brand. Some scattered customers can get goods directly from the warehouse. 300~500 is all right. " < /p >
< p > Lv Wenfeng admitted that when he first arrived in the Australian market, he felt very uncomfortable. He ordered more than 3000 items in the European market, but Australia could only do 600 pieces. But he has never given up the Australian market because of the high stability of the market and the good affordability of the price. In the past one or two years, Lv Wenfeng began to think about how to meet the needs of such small orders within the controllable cost range. The establishment of a branch office in Australia has made it a new goal to create its own brand products. "We already have the capability of production and design. The introduction of our own brand can help us not only adapt to the characteristics of orders in Australia, but also make our products to a new level. According to my observation, in the Australian shopping malls, the general brand bath towel can sell 20 Australian dollars / article, the profit space is very considerable. As long as the time is ripe, I can make use of the channel resources accumulated at the exhibition to promote the company's own brand products. Lv Wenfeng said. < /p >
"P > export-oriented textile and garment enterprises continue to strengthen their ability of independent innovation and promote the increase of value-added products. This is the result of the transformation and upgrading of the industry, and also the motive force of the Australian exhibition organizers who are committed to building a better platform. The Australian exhibition, which has been held for thirteen years, is witnessing the maturity of Chinese enterprises. With the accumulation of time, we will foresee the qualitative change of the industry. < /p >