Warm Winter, Fur Sales Are Cold.

< p > in the warm winter of 2014, Ms. Deng, who ran a href= "http://www.91se91.com/news/index_c.asp" > fur > /a, felt cold.

Because there are fewer people in the streets with heavy down coats, and fewer women wear high-heeled shoes and fur coats on various occasions.

Ms. Deng has sold more than a million yuan of fur, and now only sells 30%. "Customers who come to ask questions and try on them are no more than they used to be."

She said.

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< p > < strong > the price of professional fur market is down > /strong > /p >

"P" approaching the Spring Festival, the mall began another wave of discount sales promotion.

Despite the fact that the winter fur coat is expensive because of its high value, ordinary consumers need to stand on tiptoe to afford it.

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< p > reporter visited a number of shopping malls in Changsha, and found that almost all high-end women's clothing brands have launched two to three fur products, priced at more than 4000 yuan, and above 10 thousand.

Compared with the average price of about 5000 yuan last year, it has gone up slightly.

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< p > in Yuet Fang IDMall, a brand fur coat is priced at 6999 yuan, with a discount price of more than 3000 yuan.

"It's more expensive than last year, but not much."

The brand lady introduced.

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< p > the price of fur is different from that of the market. The price of fur in the professional market is not strong.

Ms. Luo, who lives near the Party School of the provincial Party committee, bought a short piece of fur in the Red Star Haining fur city. It only cost 2000 yuan.

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< p > "last year the similar style sold at least 3000 yuan, this winter the temperature is very high, and the economy is not very prosperous, and can not afford to sell."

Haining fur city, a businessman said, because the market is not optimistic this year, she particularly controlled the style and price in the purchase, "sold tens of thousands of basic do not do."

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< p > her introduction, although the price is cheap, but < a href= "http://www.91se91.com/news/index_s.asp" > sales volume < /a > is not as good as the previous two years.

Reporters in the city of Furong Road, literary and art road and Hongming center and many other women's clothing shops asked that fur fur sales this year fell 20%-30%, the brightly colored Mao coat is relatively good sales.

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Below P > strong > 2000 yuan, it is difficult to have genuine goods < /strong > < /p >.

< p > how much is the price of a piece of fur? The price of the brand is much higher than that of the unified brand. Many independent pricing businesses in the city carry on the mentality of "selling one thing at a higher price".

The disparity of prices and the quality of products are the chaos in the fur market.

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Less than P, Xiao pan, who worked in the media, bought a "rough goods" because of cheap pictures.

"The shopkeeper said it was a rabbit fur coat, and it was wearing out continuously, and in less than two weeks, the whole fur broke down."

Xiao Pan said that the merchant was introducing a special product at a price of only 500 yuan.

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< p > in the market of golden man, golden apple and other markets, the reporters saw that many shops were wearing different colors of fur and short clothes.

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< p > "whether it is artificial leather, or natural fur, as long as it looks like it, dare to give oneself the title of fur."

Ms. Yao, who runs a women's clothing store near Hongming's center, looks at the fur market. She said, "below 2000 yuan is basically not genuine. 2000 yuan is only a low-grade product, and a really good million yuan is more than enough."

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< p > < strong > industry observation < /strong > < /p >

< p > < strong > fur market enters cooling season < /strong > < /p >

"P", "social media supervision, people's dressing concept has changed. Fur market has entered the relative calm period during the past two years of fanaticism, and prices are also becoming normal."

Ms. Deng, who has been in the fur business for many years, says that the fur business in the market is far from being well done many years ago.

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< p > from January 2013 to November, the export delivery value of fur garment processing industry in China showed that the total amount reached 3 billion 988 million yuan, an increase of -0.01% compared with the same period last year. The national fur tanning processing industry has achieved an export delivery value of 1 billion 126 million 890 thousand yuan, an increase of -21.96% over the same period last year.

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< p > the honorary chairman of the China Leather Association, "a href=" http://www.91se91.com/pioneer/ "> Zhang Shuhua < /a >, said that the current export value of fur products and fur garments in China is in a clear downward trend.

She believes that the fur clothing market supported by two or three line cities has become saturated, and the phenomenon of low price competition is widespread. The tendency of producing more than selling is very obvious in China's fur industry.

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< p > and according to media reports, in the past year, Hebei, Suning, which has sold about 70% of the country's fur, has lost both sales and prices of fur. < /p >