Market Alliance Of Leisure And Leisure Sports

< p > in the 90s of last century, with the development of Sanshui in Lining's life, the domestic sporting goods industry entered a golden period of rapid development.

In Quanzhou, relying on the favorable geographical position of the coastal area and using idle funds from society, OEM foundry enterprises sprang up like mushrooms on the basis of "three to one supplement".

The "Jinjiang mode" has spread all over the great river and North and south, so that people can see the real strength and development potential of South Fujian sports shoes and clothing enterprises.

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< p > in fact, domestic a href= "http://www.91se91.com/news/index_x.asp" > casual shoes and sports shoes < /a > started at the same time, but due to the limitations of domestic capital scale and marketing environment, there has not been a big climate.

Since 2000, domestic leisure brands have been able to stand out from professional sports shoes and formal shoes under the guidance of their international brands such as ECCO, Hush Puppies and so on. They are different from the traditional image of the traditional shoes, and have a place in the terminal stores, and have formed a growing trend.

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Honorable as a local brand in Quanzhou, has become a leader in the leisure shoes market. After realizing the breakthrough of quantitative change to qualitative change, its brand has been recognized by numerous industries. How can the honorable brand respond to this new trend after the successful listing of dreams? < /p > p

< p > < strong > focusing on quality: respectable and creating "the first brand of Chinese Leisure Sports" < /strong > /p >

< p > "we succeed because we attach great importance to quality."

< a href= "http://www.91se91.com/news/index_s.asp" > honorable chairman /a > CAI Fengyi has revealed the true meaning of the supernormal development of the company.

Since the establishment of an honorable brand, the decision-making level of enterprises has always regarded the quality of products as the life of enterprise development.

We must adhere to the quality policy of technological innovation and development, Seiko and fine quality, sincere service to the market, improve efficiency and increase efficiency, and invest all our funds and resources on the basis of long-term development strategy, so as to ensure the scientificity and creativity of brand and product development.

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< p > first, in the production process, strict implementation of standardized management: the implementation of unified product standards and process technology standards; the implementation of centralized and centralized procurement and quality inspection of raw and auxiliary materials; strict implementation of the finished product inspection and sampling inspection standards; unremitting implementation of customer feedback system.

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< p > secondly, establish a strict quality assurance system.

The company adopts the ISO9001:2000 quality management system in quality management, and has established a strict and perfect management manual, which is strictly controlled according to the quality management and environmental protection requirements in the production process.

The introduction of the most advanced production equipment in Europe and America, the import of the first layer of cowhide, the use of double-layer polyamine material to make the international popular bottom, the inner layer air cushion and the air conveying system can eliminate the ground shock, with the characteristics of warmth, ventilation, sweat, feet comfortable.

Thus ensuring the reliability and stability of quality, so that the passing rate of distinguished products exceeded other brands in the industry, and even exceeded the standards set by the state.

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< p > Third, honourable attaches importance to the cultivation of follow-up strength.

Talent is a resource that the company attaches great importance to. Honorable brand executive vice president Li Xinglin told reporters that every year the company will train a large number of young people to prevent the phenomenon of faults, and sign formal labor contracts, and reserve a large number of design talents.

On this basis, give full play to personal potential and improve the independent development and design ability of the distinguished brand.

At the same time, in order to ensure product quality, the company will prepare materials ahead of schedule and produce on time.

He believes that the most important thing in doing business is honesty, and the quality of technology and products must be grasped.

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"P", while respectable and valued quality, it is also committed to creating a brand image that is respectable and advocates "a href=" http://pop.sjfzxm.com/popimg/xm/index.aspx "leisure sports < /a".

In the increasingly obvious trend of homogeneity of domestic casual shoes and clothing, how to break through in homogenization and honor has provided successful experience for domestic brands.

That is to create a brand's own value orientation. At the beginning of honorable business, honourable brand positioning is at the height of "leisure and sports", and constantly infuse Oriental and Western fashion genes into the brand.

With the rapid expansion of terminal flagship stores and stores in various provinces and cities, the "harmonious, successful and leisure sports" positioning is the best way to interpret the honorable brand positioning.

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Thinking under "P > strong > watershed: insistence and change" /strong > < /p >

< p > with the coming of the "Post Olympic era" and the upsurge of the national sports movement, leisure sports and life sports instead of professional sports are becoming the mainstream.

At the same time, the guidance issued by the general office of the State Council on accelerating the development of sports industry also pointed out that the sports fitness market and sporting goods industry will be vigorously developed.

Facing the coming second and ten years of twenty-first Century, it is already the dignity of China's leisure sports market giant. Under the watershed of brand development, "left or right" has become a definite proposition.

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< p > in this case, honourable has actually made a series of reactions.

In its recent "Q1/Q2 new product conference 2011", the company executives agreed that the noble development can not be changed.

First of all, the brand positioning of honorable "leisure sports" must be adhered to. This is the general trend of the international shoe and clothing market. Secondly, the brand culture gene of the honorable "Chinese Kung Fu" must be adhered to. This is the inner secret label of honourable integrity and integration into the world. Third, the enterprise mission of respecting "creating the first brand of Chinese Leisure Sports" must be upheld.

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Under the premise of insisting on "P", it is imperative to change the way and form.

Honorable brand executive vice president Li Xinglin introduced at the meeting, honorable in the new situation put forward "play sports, show Kung Fu" new brand promotion strategy, in marketing promotion, will choose innovative two-way interactive network media, further seize the consumer's mental resources; in the product style, will move towards the lifestyle, fashion and leisure section; in the market expansion, will start from the details, and create a batch of core modules, such as channels, commodities, < a href= "http://www.91se91.com/business/", "retail /a", promotion and other management functions, to seize market share.

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< p > "to survive and develop, to have a market is more important than having a factory."

Honorable chairman Cai Fengyi is well versed in the way of enterprise development.

The flexibility and diversity of expansion and sales mode are also important reasons for honorable success.

According to statistics, honours have agents and distributors in 32 provinces and cities nationwide, forming a sales network system to seize the commanding heights of the market.

The sales network construction effectively cooperated with the company's market development strategy, so that the sales volume and market share of the honorable products increased continuously.

The perfect channel is undoubtedly the base of honourable success.

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< p > < strong > market prospect: confidence in casual footwear market: < /strong > /p >

< p > looking at the domestic leisure sports shoes and clothing market, the domestic casual footwear has many advantages, which are lower than the international brand, comfortable than traditional shoes and clothing, and more easily matched with sports shoes.

Honourable adherence to the road of brand building, leading fashion, returning to nature and gaining the recognition of consumers in the market has become the leader in the field of domestic leisure sports shoes and clothing.

It can be believed that in the field of leisure sports shoes and clothing, with the deepening of industrial clustering, the enhancement of production and marketing cooperation, the promotion of technological innovation, and the expansion of marketing field, the domestic leisure sports shoes and clothing market will show a brighter future.

Honourable will also continue to pilot the future development of domestic casual shoes and clothing with the quality, complete channels and unique brand positioning.

Regarding the future market of domestic casual shoes and garments, Cai Fengyi said with confidence: "the honorable goal is to strive to create the first industry, go global and become a model for shoes and clothing industry."

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