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Dig Out New Business Opportunities In Antiques And Invest 100 Thousand In Jewelry Stores

2014/1/31 10:42:00 24

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Old Objects National Characteristics Business Effects Antique Jewelry

loving beauty is the nature of a woman.

In life, women's pursuit of beauty is endless, especially in clothing and jewelry. Because of this, women have endless demand for ornaments, which creates endless business opportunities for the market. Different kinds and materials of jewelry are constantly designed and produced.

in the five Lane Hutong of Dongcheng District, Beijing, there is a shop called "Sun Xiaomei antique jewelry". Most of the jewellery in the shop is a few hundred thousand years old objects bought by the owner in the antique market. They are demolished and joined in their own design, pure a href= "http:// www.91se91.com/business/" > hand-made "/a".

After two years of operation, the revenue and expenditure of the store can be basically flat.

the new design of old materials reflects the fashion .

into the "Sun Xiaomei antique jewelry" shop, which makes old floors, containers, old abacus decorations, old boxes, and leather articles that display jewelry, all of which show the shopkeeper's ingenuity, so the shop looks very stylish.

The wall has been fully utilized, showing both at the same time and becoming a decoration.

we see that jewelry are mainly bracelet, necklace, earrings, rings, etc., under each piece of jewelry are hung with a string of string, very textured paper price tag, hand written material and price information, such as a string of green bracelet price tag written on such a word: Persian old glass two thousand years 780 yuan.

Shopkeeper Ms. Sun said that these jewelry materials mainly include tin, beeswax, agate, glass, pure silver, red sandalwood, Huanghua pear and so on. There are about one hundred or two hundred total, and basically not exactly the same. P

"I usually do it when I feel it. When I don't feel creative, I simply put it down. This can be done more purer, but the output is limited."

according to the introduction, antiques < a href= "http://www.91se91.com/business/" > jewelry shop < /a > most of these jewellery is made by sun, which has been removed from Yunnan, Tibet and even abroad, old objects used before, and new designs and elements are added into the jewelry.

"P >" these old objects are usually collected when they are mostly compared with original ornaments, and most of them are ornaments of ethnic minorities. As we all know, many ethnic minorities like to wear ornaments.

These ornaments are basically not designed, so I deconstruct these original ornaments, so that they fade away too strong national characteristics, and integrate into my aesthetic and preferences, so that they are more modern and fashionable.

Ms. sun emphasized that the reason why she did not want to highlight the original national characteristics of the jewelry was that she felt too much of the market for pure national things, so she wanted to make innovations.

Although she has no background in designing oil painting, she thinks art is interlinked.

The reason why these jewellery is called antique jewelry is described as "P".

Like the old glaze on the old glass bracelet of Persia, it has at least 2000 years history.

"The material that has been in my twenty or thirty year history is new."

of course, Ms. sun stressed that these antique jewelry "a href=" http://www.91se91.com/business/ "> material > /a" are all quite old and historical old materials, and accessories such as leather rope are new.

Like a jewelry called the old beeswax Trade Bead Chain Necklace, the old wax and trade beads are old materials, and the auxiliary leather cord is new.

and we notice that the jewelry made of all kinds of new materials, whether it is platinum, gold or agate, is smooth, delicate and perfect. The old materials used in antique jewelry are slightly blemish, or slight cracks or wear marks.

Perhaps this is precisely the value of these old objects: they have gone through vicissitudes, and it is the years that have achieved their value today.

in sun's Taobao shop, photos of each piece of jewelry were taken at close range, reflecting the cracks or wear.

Miss sun wrote on the paper: "old objects have gone a long way, and it is hard to avoid being disordered."

In the eyes of Ms. sun, those who can afford these antiques should at least be women over the age of 30 with a certain economic foundation.

And since the opening of stores, the consumption of women in shops is mainly fashionable women aged 20~40.

There are many repeat customers, including foreign tourists, and some of them bought something in the shop last year.

according to the introduction, the shops sell well, which are popular and relatively inexpensive. Things like tens of dollars and one hundred or two hundred yuan go fastest.

"some antique jewellery with strong design sense, I like it very much, but the customer acceptance is very low. It may not feel good or can't be controlled."

Ms. Sun said that like a necklace that she used to mix with old silver coins and old silver spoons, she had been taken to fashion blockbuster by fashion bazaar magazine, but some exaggerations were not easy to match, but she kept them.

we understand that the price of jewelry in the shop ranges from tens of yuan to five thousand or six thousand yuan.

The price difference is mainly determined by the raw materials for making jewelry. The longer the material is, the more expensive the jewelry is.

Some of the materials made are cheaper.

At the same time, different types of materials also cause price differences.

Like a southern agate - red agate, the market price is relatively high. Some raw materials and a small agate cost thousands of dollars. This kind of material belongs to amber.

do what you like, and earn pocket money /p.

Ms. P likes to collect old objects before she opens antique jewelry stores.

Much more, and I have the desire to create.

"I just like to do things according to my own taste and taste. After doing more, satisfying my needs, I have some ideas."

"open shop to play, if it can make money, it is also very good", Ms. Sun said she was more idealistic then, opened the shop, as to whether can make money, did not consider too much.

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site Hutong peak season is obviously

there is just the idea of opening a shop. It happened that a friend's shop in five battalions and alleys had to change hands. Miss Sun gave it to the plate and went on to do it.

five Dao Ying hutong is a newly developed Hutong in recent years. It is also a new alley built by the government.

The hutong is located in an advantageous location, only two or three kilometers away from Nanluogu Lane, Lama Temple in the East, alley in the south, Confucian Temple and Imperial Academy, and next to the North Second Ring Road.

Traffic is also very convenient, many bus lines and subway line 2 can get here.

Five Road Camp hutong is regarded as an upgraded version of Nan Luo Gu lane by the media, and its fame continues to expand.

At present, nearly half of the shops in the hutongs are run by foreigners or returnees, mostly cafes and Western restaurants, teahouses and so on.

"if you want to talk about the style of antique ornaments, of course, the alley is the most appropriate."

However, after opening the shop in five Lane hutongs, Ms. sun found a fatal problem that directly affected the management effect. That is: < a href= "http://www.91se91.com/business/" > light season > /a > is too obvious.

In winter, the traffic volume of Hutong is too small, and shops will not sell for many days.

Another problem that puzzles her is that the store is not directly on the street, but it can shrink to about one meter next to the store on the left side of the store. "People who are particularly easy to be seen here miss them," P said.

"P >, therefore, Miss Sun believes that it is very important to choose a store site and have a stable flow of people in the future.

such as false refund, free maintenance

in Ms. sun's view, the most important thing in selling antique jewelry shops is not to sell fake things. The jewelry made of old materials in the shop is checked by the collection experience of many years. If the new material is made, it will clearly tell the guests, and the price will also be reflected.

If it is found that antique jewelry is fake, it can be retreated; if worn for a long time, like a necklace bracelet, the inner leather cord or thread will wear off, and it may break.

in addition, buy Silver things to send silver cloth, buy materials such as aloes and other materials to inform the maintenance methods, and so on, are all intimate services provided by Ms. sun's shop.

rents doubled and business pressure was greater than /strong > /p >

Ms. Sun said that when the friend rented the store, the rent was only 1000 yuan per month, and the rent rose to 2000 yuan. In two years, the rent has doubled to nearly 4000 yuan.

as for profitability, some months can be profitable, sometimes losing, and the average is generally flat.

"like the rent is not expensive, you can still play, but now the rent is too expensive, if the rent increases again, I may not do it myself, too much pressure."

Moreover, Ms. sun emphasized that she was still interested in design and interest, and was not very good at management, and management was also weak.

entrepreneurial analysis and risk warning

initial investment: opening an antique jewelry store in advance includes three aspects: the first rent, the early decoration and the first batch of inventory.

According to the introduction, the monthly rent of the 8 square meter shop has been nearly 4000 yuan. According to the usual practice of three payments, the first rent is 16000 yuan.

Antique jewelry shops are irregular in shape and can only be customized for decoration. Old shelves, cabinets, etc. are also specially customized. The cost of decoration is relatively high, about 30 thousand yuan.

As for the first batch of stock, Ms. Sun said that she bought the raw materials from many years ago, plus manual work, and the accounts were not counted, so it could only be estimated at least 50 thousand yuan.

according to the introduction, as the five Lane Hutong has been heated up for two years, the pfer of shops will usually have a pen < a href= "http://www.91se91.com/business/" > pfer fee < /a >.

The pfer cost will be more expensive.

P > profit: the monthly cost of the antique jewelry store mainly includes about 4000 yuan for the shop rent, and the salary of a shop assistant is about 2500 yuan. That is to say, the cost of running an antique jewelry store is at least 6500 yuan per month.

If it is calculated according to Maori 50%, the turnover will be 13000 yuan per month.

According to the calculation of 30 days per month, it will cost at least 435 yuan per day to make sure that we do not lose money.

site selection: compared with commercial street, the quality of the hutong is more in line with the style of antique jewelry, but the alley has obvious peak season, which has a considerable impact on sales and operation. Therefore, how to address the problem is very critical.

threshold: the threshold for opening a shop is relatively high, reflecting whether there is a certain degree of professionalism in collecting, purchasing or redesigning old materials.

Prospect: according to the introduction, the price of old materials has risen sharply in recent years, "at the end, it is impossible to buy raw materials."

Ms. Sun said that people who sell old materials and old materials are mostly religious lines, so they can afford prices.

And simply because they like it, so they took the design route.

Although miss sun is doubtful about how far this shop can go, in fact, antique jewelry is entirely hand-made and novelty and unique. These characteristics conform to the trend and trend of the development of women's accessories in the market. They should have a certain market prospect, but they can only be small consumers.

risk: rising rents and raw materials pose operational risks to antique jewellery shops.

In addition, the market's cognition and acceptance of antique jewelry are still limited. Many people do not know enough about the value of old objects. Therefore, it is true that customers often notice the price tag is so expensive, which is also one of the risks faced by antique jewelry stores.