Analysis Of The Development Trend Of Casual Wear Market

< p > < strong > 1. Growth data < /strong > /p >

P > with the more and more ruthless style of leisure in the international market, consumers are pursuing more and more "a href=" "http://pop.sjfzxm.com/popimg/fz/index.aspx" > leisure fashion < /a >, which makes leisure clothing highly praised in the domestic clothing market.

In 1995, "JACK&JONES" and other leisure brands entered China from abroad, and then swept the whole country. Up to now, business casual wear shops have spread all over the country.

According to incomplete statistics, at present, there are more than more than 10000 professional casual wear manufacturers in China, with more than more than 2000 product brands, and business casual wear is occupying the leading position in the clothing industry, becoming the first choice for more and more people in the workplace.

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< p > young and middle-aged are the main consumers of "a href=" http://www.91se91.com/news/index_f.asp "business casual dress < /a >, accounting for about 50% of the total consumption.

In 2008, there were 2703 million people in 21 cities across the country buying 73 billion 400 million yuan of clothing online, among which sportswear and casual wear were the most popular among netizens.

The characteristics of sports and leisure, coupled with the injection of popular elements, make sports and leisure brands far more recognized than other types of clothing in online shopping groups, especially among young people. The top three brands with the highest brand awareness are sports and leisure brands.

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< p > sales growth of Dafu and good momentum of development. This has also prompted Chinese casual clothing manufacturers to rapidly push their brands to the market.

From the scene of the fifteenth Ningbo Fashion Festival, the traditional clothing giants have also launched leisure brands.

Shanshan Group, YOUNGOR, represented by the old clothing enterprises in recent years, pushing its S2 and Gy brand, at the same time, the development of some new brands is also in full swing.

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< p > < strong > two. Thinking in development < /strong > < /p >

< p > China's leisure wear has undergone three generations of development.

The first generation of Hong Kong, Macao, Taiwan and other brands brought the concept of casual wear into the world. The second generation was the rise of domestic brands. Casual wear < a href= "http://www.91se91.com/news/index_c.asp" > dress mode < /a > popularized third generation is the pursuit of personalized, fashionable, high quality, and the concept of leisure clothing featuring the new way of life appeared. At present, China will enter the fourth generation of the development of leisure apparel industry, clothing production and production more emphasis on technology and technology, and cross domain brand operation will become an important survival skill for enterprises.

In China, the base of leisure clothing industry is "three feet stand".

The "Shanghai faction" dominated by Shanghai and Jiangsu and Zhejiang provinces, with "Fujian faction" dominated by Fujian, and "Guangdong school" dominated by Zhongshan and Zhongshan, each has its own strong points.

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< p > August 1992, the first brand of the Chinese business casual wear market was opened in Guangzhou. Since then, all kinds of casual wear brands have been stationed in the Chinese market. Hongkong brands such as JEANSWEST, "Burgeson" and "You wei" have landed in coastal cities, gradually developing their casual wear shops in the major cities of the country, changing the dress concept and aesthetic interest of people in Hongkong.

At the same time, many formal brands are also making leisure articles and launching their casual wear.

For example, for many years, men's suits and shirts ranked first in "YOUNGOR", and in the case of the market in which the clothing market is shrunk and the size of casual clothes is enlarged, in order to maintain the leading market share, we have changed the product positioning of the previous major production of suits and shirts, and also designed and produced casual wear.

During the Ningbo clothing festival in October, Li Rucheng, chairman of YOUNGOR group, said: "in improving competitiveness and market voice, brand strategy is the direction of YOUNGOR's future development. The 6 major brands will further develop and complete the re distribution of sales channels."

YOUNGOR has launched a new creative design, brand strategy, improvement and strengthening of < a href= "http://www.91se91.com/news/index_h.asp" > channel construction < /a > logistics construction.

Adjust product structure, enrich product series, and constantly improve the gross profit margin of brand clothing.

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< p > in the clothing industry, especially in the field of casual wear, the fierce competition between domestic brands and international brands has intensified.

In particular, ZARA, H&M and other brands have been aggressive, and the brand of ONLY, VERAMODA, ES-PRIT and other brands that had been selling rapidly has cooled rapidly.

Whether it is Spanish group ZARA's parent company INDITEX group, or H&M from Holland, or unique from Japan, casual wear can prompt its brand to expand rapidly worldwide.

With the continuous entry of foreign leisure brands, the market competition has entered the white hot.

The international clothing brand has the advantages of capital, brand and management to enter China. The goal is also very clear, stabilizing the first tier cities and developing the two or three tier cities.

Most of the domestic high-end market is occupied by foreign brands. Most Chinese brands are in the middle and low market, and there are more Sino foreign joint ventures.

There are relatively few original domestic leisure brands, among which the space of the high-end market is larger, and there are also some market spaces in some hypermarkets.

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< p > nowadays, the collision between domestic leisure brands and international leisure brands such as ZARA is unavoidable, but these brands do not have absolute advantages. Foreign fashion fast selling brands are dominated by big stores, and cities in the second tier cities have no advantages. They are not mainstream formats, while the domestic leisure brand shop formats are more flexible for two or three line cities.

Compared with them, the competitive advantage of domestic leisure brands lies in a better understanding of Chinese culture and the Chinese market, as well as a wider and deeper social network < /p >