Cocoon And Silk Industry: Jumping Out Of Factory Mode Of Thinking And Innovating The Way Of Industrial Development

< p > "how to optimize the pformation and upgrading of the silk textile industry structure, grasp the collision and integration of traditional silk in the high and new technology field, expand the marketing channels to integrate with the international market, start the horn of the Chinese silk brand in the international market, and how to give the silk products a higher cultural value, and boost the green production of silk with energy saving and environmental protection is a fort that China's silk enterprises need to explore and conquer."

Recently, at the video conference on promoting the healthy development of cocoon and silk industry held by the Ministry of Commerce, Daly, deputy general manager of Zhejiang silk (Ltd.) Co., Ltd.

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The key to tackling difficulties in these areas is not only P but also the focus and support of the State Council, the Ministry of Commerce and relevant departments on the development of cocoon and silk industry.

In September 2013, the Ministry of Commerce and other eight departments jointly issued the < a href= "http://www.91se91.com/news/index_q.asp" > "opinions on further promoting the healthy development of the cocoon and silk industry" < /a >.

The "opinions" paved the way for the cocoon and silk industry to share various departments' support for technological innovation, SME development, brand building, and circular economy development, providing innovative space.

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< p > < strong > innovation marketing brand development < /strong > < /p >

< p > according to preliminary statistics, in 2013, the national mulberry garden area reached 12 million 510 thousand mu, the silkworm output was 647 thousand tons, and the total silkworm income reached 23 billion yuan, which was the same as last year's level.

In the first 10 months, the cumulative output of raw silk was 112 thousand tons, an increase of 7% over the same period last year. The above scale silk industry enterprises realized a profit of 4 billion 880 million yuan, an increase of 31.5%; the silk product sold 3 billion 990 million yuan, and exported 2 billion 940 million U. S. dollars, a higher level in the past 10 years.

"Although China's cocoon and silk industry has the largest production volume and the largest export volume of manufacturing genes in the world.

But because of this, China's silk enterprises have become accustomed to the manufacturing thinking of the order pattern. Most silk companies have been able to identify the brand positioning and marketing mode of their own silk industry, though they have established the strategic cooperation of the world's top brands.

Kou Yongqi said that in light of the market situation at home and abroad and the development trend of cocoon and silk industry, China's cocoon and silk enterprises must jump out of the thinking mode of manufacturing factories as soon as possible, and meet a series of changes in industrial globalization, market globalization, customer globalization, competition globalization, brand globalization and channel globalisation.

"Building a brand and innovating marketing mode is a strategic requirement for the sustainable development of cocoon silk industry."

Kou Yongqi introduced that in recent years, Dali silk based on tradition, the technology and enhance the value of product innovation as the internal driving force of sustainable development, implement domestic and foreign market integration, and create brand innovative marketing mode.

"At present, Daly has more than 2000 stores abroad, and its silk brand series such as" CSLR (city beauty ")," THEME "," Ya Mu "and so on, has gone to Asia and to the world, and the marketing footprints are all over the world.

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< p > to promote the brand development of cocoon silk, the chairman of the China Silk Association, < a href= "http://www.91se91.com/pioneer/" > Yang Yuan < /a >, said that as an industry organization, the China Silk Association will strive to popularize the "high-grade silk logo" in the future, increase publicity efforts, and continuously expand the influence and popularity of the logo.

"We also want to promote the cocoon and silk enterprises to actively explore and establish the marketing system and management model of the high-grade silk marking products, promote the consumption of the silk domestic market and focus on the key cultivation.

Striving to form a number of independent brands with high popularity both at home and abroad in a relatively short period of time, so as to effectively enhance the added value and international competitiveness of China's silk brands.

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< p > < strong > multivariate development industry innovation < /strong > < /p >

< p > in addition to establishing brand, making silk enterprises form their own characteristics and competitive advantages, strengthening technological innovation and technological pformation, promoting the diversified development of silk products, improving the deep processing capability of enterprises, and exploiting the potential of industries and giving full play to the advantages of industrial resources, it is also an effort made by the cocoon and silk industry to create new advantages in the process of pformation, and to enhance the enterprise's < a href= "http://www.91se91.com/news/index_cj.asp" > core competitiveness < /a >.

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< p > Zhong Suolin, deputy inspector of Commerce Department of Jiangsu Province, introduced the practice of Jiangsu silk enterprises. She said that Jiangsu silk enterprises applied digital technology to the silk industry, promoted the diversified development of silk products and expanded the function of the products.

On the one hand, it extended to the silk home textile industry, and the development trend of silk knitted products, high-grade bedding and high-grade urban decoration products was strong.

On the other hand, it is expanding to the cultural field. While fully developing traditional silk brocade, Wu Luo, embroidery and other silk fabrics, the development of all kinds of high-grade silk art products is favored by collectors.

In addition, at present, our province's silk enterprises are also infiltrating into medical, food, health care and cosmetics fields. The high-tech products such as artificial skin and medical accessories developed by silk protein have been pilot tested and applied to industrialization. Silk medical suture has entered the international market. Various environmentally friendly products, health care products, food products and cosmetics products developed by silk materials, such as silk fibroin, silk peptide and sericin, have entered the homes of ordinary people.

Zhong Suolin said.

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< p > at the same time, in order to seek the sustainable development of cocoon and silk industry, Jiangsu silk enterprises have made many effective explorations and attempts in the comprehensive utilization of silkworm cocoon byproducts based on the idea of "green, environmental protection, ecology, energy saving, emission reduction and comprehensive utilization of resources".

For example, we have developed mulberry leaf tea and mulberry sticks to cultivate a series of products, such as edible fungus, mulberry fiber, male wine, silkworm chrysalis oil, Cordyceps militaris, protein powder, silkworm pillow, silk reeling wastewater, sericin, functional silk quilt and so on.

While expanding the space for the development of enterprises, we have also protected and improved the environment and created good economic and social benefits.

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< p >, through the diversified integration of silk industry with agriculture, industry, commerce, service, tourism, education, cultural and creative industries and many other industries, the new mode of "a href=" http://www.91se91.com/news/index_c.asp > silk culture < /a > Industrial Tourism and silk culture and creative industries has been opened.

By deeply exploring the new essence of silk culture, exploring the new benchmark of silk industry upgrading and the new mode of brand marketing of creative silk, it also brings the silk industry a richer, more beneficial and more industrial value under the new business, new brand, new culture and new marketing strategy.

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