Brazil Leather Manufacturers Build A Unified Brand To Expand The World

< p > the slogan of the brand project is "Brasil by Bags - welcome to enter the Brazil leather, color and inspiration product world", which combines the main characteristics of "Brazil made" leather products, and will expand to become the "Brazil made" product's identity in the future.

"We are good at making leather products," said Paulo Kieling, Brasil by Bags project manager. Brazil has excellent technology and craftsmen in the whole a href= http://www.91se91.com/news/index_c.asp, leather industry, /a and production links.

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< p > "the color of Brazil is equally colorful," he said, explaining why the color of the brand logo is green, yellow and blue, similar to the color combination of Brazil's flag.

Different levels of green show the colors of the forest; yellow represents all kinds of sunsets; blue represents sand and sea.

All these elements reflect the festive and cheerful atmosphere of Brazil's folk culture and festivals. "We are deciping the characteristics of Brazil."

He said.

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< p > Abiacav began working on the unified logo of the project in September last year.

Design started in 2012 to investigate 2500 leather companies to determine product coverage, capacity, average price and product category.

Then, various meetings and discussions were held with < a href= "http://www.91se91.com/news/index_c.asp" > manufacturer < /a >, and finally decided to use the most representative characteristics to create the brand.

According to Kieling, about 30 companies are involved.

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< p > Abiacav and Apex will participate in international affairs, such as participating in overseas trade shows.

Next week, leather goods exporters will go to Columbia to attend the trade fair. At the same time, the "Brasil by Bags" will be used as the theme of the exhibition.

A total of 50 enterprises will be involved. After Abiacav authorization, they may use the < a href= "http://www.91se91.com/news/index_c.asp" > logo "/a" in their respective promotional activities. The specific use of standards and specifications can be referred to the relevant manuals.

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< p > "foreigners usually want products with Brazil characteristics," Kieling said.

The project "a href=" http://www.91se91.com/news/index_c.asp "international brand" /a "started design and implementation last year. The first half of this year aims at Columbia, the United States and Italy.

According to the project leader, Columbia is the central axis of other markets such as Peru, Panama and Ecuador; the United States is the world's largest importer in the industry; Italy is the starting point for the eastern and Middle East markets.

In the second stage, Russia and the United Arab Emirates will become alternative target markets.

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< p > according to the data of 2012, the annual output of leather products in Brazil is 50 million, with an income of US $3 billion.

Production is mainly concentrated in southern and southeastern Brazil.

The main products are handbags, but the production is still < a href= "http://www.91se91.com/news/index_c.asp" > diversification > /a >, including other products such as wallets, belts, computer sets, passport bags, leather bracelets, etc.

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