"Custom Made In China" Must Become Desirable.

"Advanced customization" is a kind of art about the body, just like a painter painting on canvas. Compared with Designer It is more like an artist to be engaged in advanced customization. It is also a heritage art. We can recall the history of modern fashion in the past hundred years. Why can Paris become a high-end custom center? Because this custom culture has never disappeared. Since Charles Frederick Worth founded the high fashion house in Paris in 1858, this traditional spirit has never been interrupted. Customization is a gesture of life, but advanced customization is not an industry, but a service. Its production is based on a mature fashion system, but it is also outside the industrial system and stands at the top of Pyramid. The wealth of the world is increasing. When the material conditions reach a certain height, many people want to have something unique and exclusive. Many people may not have advanced orders, but they are brand loyal clothing customers. In their whole life, they always have some moments to wear beautiful, sophisticated tailored fashion. So when this demand comes, they will consider the brand they often care about: you like the designer, especially if he can create something that is created for you only. It is in line with your aesthetics, marking your attitude towards life.

Chinese ordering is not always a high order, it is more like a concept and a spirit, that is, every one of us can make our own life, and it is specific. clothing Irrelevant, more about ideas and ideas. There are two major consumer trends: the first is online fast consumption, the two is offline experience. This experience is usually aimed at the relatively high class. And we hope that this custom-made experience will be public oriented in the future. So speaking of "custom-made" in China, not only is clothing, but also includes jewelry, household products, and even hairstyles, including many aspects of life can be experienced. Moreover, we can combine our life according to our way, which is the essence of "China's custom-made".

In 1962, France owned Yves SaintLaurent, and in those years China is carrying out a cultural revolution. In recent decades, China's fashion has gone from scratch. But the two countries have different centers in developing the fashion industry. China's journey from the early stage of its development to the current development is very similar to that of the United States. Both China and the us pay more attention to the market when they create brands. Obviously, many Chinese designers are "market designers". China's customized market has reached a very prosperous stage. At present, many custom designers have emerged in China's apparel industry, and consumers are becoming more and more personalized. For China's customized industry, this is a new starting point and the beginning of "customized age".

Just making a show is far from enough for the brand. For example, Elie Saab, after more than 10 years of intensive farming in his hometown, began expanding the scale of fashion houses in 1990s and gradually gained popularity in Europe. It was not until 2000 that he began to take part in the advanced fashion week in Paris. Although the designer had already been famous for that time, the high fashion association did not invite him to the official schedule when he first released the high order series. Why can no one explore Lawrence Hu's future now? Because his works are worth geometry and need time to verify, not just through a show. I personally hope that he can still make a good start with China's customization, but we usually have to spend a lot of time waiting for the brand to grow, which is good for both sides.

If a work has an international aesthetic, it will be accepted and accepted by many people. A thing needs to be recognized and loved in one area. It's a great pity to change a background into a foreign country. There is no certain height. All cultures have similarities, just like all religions have similarities. If it is eternal, it will not be constrained by a certain kind of culture. It is inclusive and needs to be tested. The most important thing is how to export, not the economy, not the output of politics. Our most long-term output is the output of culture. Only the output of culture can affect a world.

Now that China has 6 or 7 brands, it has become an international brand. They have joined the international fashion stage and have changed the global fashion world. The current environment is favorable for the concept of "China's order". But at present, no custom designer in China has international influence.

The key to realizing the internationalization of customized fashion is the need for a mature fashion industry system. China's clothing industry is well-equipped, and has a very competitive edge, but because of some habitual operation and mechanized management in the industry, it lacks the flexibility that the fashion industry should have and has killed many new ideas.

"Custom made in China" must become more desirable, so that sales channels will be wider. Products and marketing are all important factors, but brands are the trump card of the fashion industry. The brand has an unparalleled importance far beyond what we are concerned about now or the price itself. We know that many fashion practitioners in China have joined the ranks of customized fashion designers, but nowadays Chinese custom designers are mostly designed for the Chinese market: for example, making red carpet gowns for the stars, wedding dresses, or conducting various cross-border business design activities, because most of the customized designers need to rely on this mode of operation to make ends meet. This situation is very similar to that of the United States, but the drawback is that China does not have a mature fashion industry system like the United States, nor does it have the convenience of exporting designer products as the United States does, which may be some of the more difficult aspects of development. How to build an international brand is the biggest problem for Chinese custom designers. {page_break}

The biggest expectation is that many designers, many consumers, as well as the media of ideological disseminators can participate in this activity that allows us to customize our lives. As for this year, many of us have been moved by Laurence. He is a man who has been ordered to make a living. Because of his aestheticism. His greatest pleasure is the luxury of costumes. This is his greatest joy. These unexpected events will create legendary stories in the process of Chinese customization. And I hope a Chinese designer will be able to enter the roster of Paris High Fashion Association.

Cultural roots are important, but they are not basic elements. Like Manish Arora, a designer from Mumbai, India, the fashion displayed by his brand in Paris is not sold in the India market. Similarly, the clothes sold in the India market will not be shown in Paris. He made some changes in different markets. For example, the style in the India market is more conservative, while in Paris it is more fashionable. The same is true for custom designers in China. If you want to get a good response in Paris, Chinese elements are not the key, and we must catch up with the trend.

If a work has an international aesthetic, it will be accepted and accepted by many people. A thing needs to be recognized and loved in one area. It's a great pity to change a background into a foreign country. There is no certain height. All cultures have similarities, just like all religions have similarities. If it is eternal, it will not be constrained by a certain kind of culture. It is inclusive and needs to be tested. The most important thing is how to export, not the economy, not the output of politics. Our most long-term output is the output of culture. Only the output of culture can affect a world.

Now that China has 6 or 7 brands, it has become an international brand. They have joined the international fashion stage and have changed the global fashion world. The current environment is favorable for the concept of "China's order". But at present, no custom designer in China has international influence.

The key to realizing the internationalization of customized fashion is the need for a mature fashion industry system. China's clothing industry is well-equipped, and has a very competitive edge, but because of some habitual operation and mechanized management in the industry, it lacks the flexibility that the fashion industry should have and has killed many new ideas.

"Custom made in China" must become more desirable, so that sales channels will be wider. Products and marketing are all important factors, but brand It is the trump card of the fashion industry. The brand has an unparalleled importance far beyond what we are concerned about now or the price itself. We know that many fashion practitioners in China have joined the ranks of customized fashion designers, but nowadays Chinese custom designers are mostly designed for the Chinese market: for example, making red carpet gowns for the stars, wedding dresses, or conducting various cross-border business design activities, because most of the customized designers need to rely on this mode of operation to make ends meet. This situation is very similar to that of the United States, but the drawback is that China does not have a mature fashion industry system like the United States, nor does it have the convenience of exporting designer products as the United States does, which may be some of the more difficult aspects of development. How to build an international brand is the biggest problem for Chinese custom designers.

We always feel that we are just playing a part in helping us, and all the things we want to do is help. At any given time, there will be certain trends and directions in a certain age. It seems that you can't imagine which day it is coming. What happens in the environment, but it happens naturally, and then we just go with the flow and let it go smoothly.

The biggest expectation is that many designers, many consumers, as well as the media of ideological disseminators can participate in this activity that allows us to customize our lives. As for this year, many of us have been moved by Laurence. He is a man who has been ordered to make a living. Because of his aestheticism. His greatest pleasure is the luxury of costumes. This is his greatest joy. These unexpected events will create legendary stories in the process of Chinese customization. And I hope a Chinese designer will be able to enter the roster of Paris High Fashion Association.