South Korea Business Casual Men's Clothing To Lead The Market Trend

Korean men Dressing style And habits in South Korea's economic development, but also quietly changing, the demand for leisure and practical multi-functional business leisure clothing has dramatically increased, more and more business people choose business leisure clothing and various occasions of life and life.

Since the Asian financial crisis to last year, over the past ten years, the Korean business men's wear market has been in a recession. But entering this year, because of the overall economic recovery and the increasing concern for fashion among men over the age of 50, the Korean men's wear market has been activated. This seems to confirm that the "men's clothing market is a barometer of the economy" widely circulated in the industry. From the perspective of enterprises, men's clothing sales this year increased by more than 20% compared with last year's LG FASHION, KOLON group and other enterprises. The men's wear area in department stores also increased sales by about 30%. The head of the KOLON group said: "South Korean men's clothing was in a predicament after the Asian financial crisis in 1997, especially after the 2008 global financial crisis. However, this year, as the economy recovers, sales of men's business clothing brands and formal brands have increased significantly compared with last year, and the highest increase has reached 20%.

LG FASHION is also benefiting greatly from the changes in the office culture of large enterprises such as Samsung, LG and its subsidiaries. For example, these enterprises allow employees to take off their formal clothes or suits to wear casual clothes once a week, which makes LG FASHION's sales of leisure brands increase significantly.

Compared with Korean business casual wear enterprises Domestic business casual men's wear In view of the fact that China's casual wear remains in imitation stage or simply sells the good selling styles abroad, the design idea is relatively narrow, the image of each brand is identical, the differentiation is not obvious, the brand style is not enough, the design can not be designed according to the consumption demand, and has not yet been well integrated with the market. Secondly, improve fabric development and pay attention to details. Take T-shirts, for example, because the styles of T-shirts are less varied. At present, the output of T-shirts in our country has been very impressive. If we can catch up with foreign countries in fabric, and our processing level and product quality have shortened the distance, this will pave the way for Chinese T-shirts to occupy the international market. In addition, the foreign leisure brands are very particular about the version, and they feel very comfortable wearing because their tailoring is based on the human body structure. However, the casual wear in our country is generally not paid enough attention to. For example, the temperature of the steam, the shrinkage of the cloth, the distance between the stitches, the length of the stitches, the thickness of the thread, the size of the stitches and so on. Finally, we need to speed up the renewal. Some old foreign casual wear such as ONLY, there will be at least 20 kinds of new listings in a week, and at the same time, more than 20 old styles will be eliminated. And domestic brands are generally seasonal adjustments, it is difficult to keep up with the update speed of international brand products. Therefore, we should pay more attention to the business, business and leisure clothing brands in China. Individualization Brand development strategy.