Analysis Of Development Potential Of Business Casual Men's Wear Market

　　 First, business casual men's wear is developing rapidly.

Insiders said, " Business casual wear "It is a kind of men's clothing that goes between suits and casual wear, and suits all kinds of occasions. It's not as orthodox and regular as a suit, free and easy without losing the integrity and atmosphere. In China, the middle and end businesses are mainly business casual wear enterprises in Jiangsu, Zhejiang and Fujian, such as nine herd kings, seven wolves, YOUNGOR and so on. It is widely expected that the net profit growth of the former two men's clothing companies in 2012 is expected to exceed 30%. In the textile and garment industry as a whole is lower than expected, business casual men's clothing business performance has shown a rapid growth, becoming the fastest growing sub industry of men's wear subdivision industry.

In the first quarter of this year, net profit of seven wolves increased by 37.7% compared to the same period last year, and operating income increased by 26.2% over the same period last year. The main reason is that the company has increased its channel and brand building, deepened product design and R & D, and has achieved good results in supply chain management. The company has expanded its sales scale and increased its performance accordingly.

The company expects net profit attributable to shareholders of Listed Companies in the first half of this year increased by 30% to 50% over the same period last year. According to the order growth of the company, the performance between January 2012 and June is expected to be higher than that of the same period last year. At present, the two order meeting in 2012 has ended. The order of the seven wolf wolf has increased by about 30% and 25% respectively, mainly due to the increase in the order quantity of the high priced products.

In the next ten years, the middle income class and the wealthy consumer group will add 270 million consumers. The middle-income class and the wealthy consumers in small cities are more willing to increase their consumption expenditure and upgrade their consumption. It is learned that the strong backing of high-end menswear consumption is the relative growth of the middle-income class with a certain spending power.

Analysts pointed out that China's brand markup rate is higher than the same grade of foreign brands. It is understood that the general mid-range men's wear rate increases 4 times to 6 times, seven wolves, nine Mu Wang 4.6 times to 4.7 times, slightly higher than the Polo in Europe and the United States market 4.2 times the rate of increase. With the help of higher direct and self production ratio, YOUNGOR has achieved a price multiplying rate of less than 4 times, and the location of the news bird has a higher positioning, but the proportion of the company's direct operation is relatively low, so the rate of increase is Mid end brand The middle level is high.

Domestic high-end men and women wear 7 to 10 times the increase rate, which is also higher than the international second line brand. At present, the price increases of men's clothing brands in Trinity are 6 times to 6.5 times, which is 7.1 times lower than that of card slave road. In the long run, tariffs on imported garments may be downregulated, and international brands in China have lower market holding rates.

At the same time, with the help of e-commerce marketing platform, the gradual reduction of the channel level in the Chinese market will be just around the corner. Therefore, the possibility that the international brand will reduce the rate of increase in the Chinese market in the future will be quite large, and it will pose a threat to the local high-end brands.

　　 Two. Medium and high-end business casual men's potential.

Benefiting from the rapid development of the business casual men's clothing industry, the seven wolves and nine Mu Wang grow steadily and have strong channel management capabilities and have the advantage of scale. Unlike business casual men's clothing, the high-end business men's clothing in Carnot road location is less affected by the overall economy, with smaller channel base and larger growth channels in the future.

According to Nelson consultation, there are 54 million households in China's second tier cities, with an estimated total income of 2 trillion yuan. In contrast, the number of households in the three or four line cities is as high as 160 million, with an income of 1 trillion yuan. The men's clothing industry listed companies are mostly located in the middle and high-end, and the layout of the two or three line cities will obviously benefit from the consumption upgrading of these cities in the future.

In a quarterly report in 2012, card NDI road disclosed that the net profit attributable to shareholders of Listed Companies in the first half was 50% to 60% over the same period last year. The company said that the company's business scale expanded and orders increased, and its performance was expected to increase from 1 to June in 2012.

from Market segmentation Look, the market share of high-end business casual men's clothing brands will not be squeezed by international high-end brands and international fast fashion brands in the next few years. Analysts believe that, first of all, the international high-end brands to enter China, still maintain a high price, take a shirt as an example, the price is about 2500 yuan, while the price of high-end men's clothing is between 400 yuan and 1500 yuan, there is still a gap in the price segment, and the space for the promotion of high-end products in the future is still there. In addition, the international fast fashion brands are mainly about parity and fashion, and they should grasp the trend of the market. While male consumers pay more attention to quality, fashion is lower than women, middle and high-end men's clothing is based on fashion and classics, giving priority to quality.