CHIC2014 Mining And Developing New Value Of Exhibition

People who have undergone reform and opening-up can feel that the Chinese economy has been unprecedentedly developed after 30 years of reform since 1978, while China's a target= "_blank" href= "http://www.91se91.com/" and "clothing /a" industry are the beneficiaries of this change.

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< p > to this day, the "benefit" theory has been gradually diluted, and more people will say that China's economy has entered the middle speed era.

This shows that the pace of economic growth is slowing down, and China is entering a new round of change.

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In the past 2013, many people referred to the turning point of the development of China's garment industry. In the past year, many garment enterprises grew sluggish in sales, and even appeared in the industrial downturn. P

At the same time, technological innovation represented by mobile Internet and big data is being baptized, subverted and changed the whole clothing business ecosystem.

In this situation, the innovation and pformation of enterprises is imperative.

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< p > at the 2013 China Fashion convention, China's < a target= "_blank" href= "http://www.91se91.com/" > textile /a > the president of the Federation of industry and President of the China clothing association Wang Tiankai said, "change is a new stage in the development of the industry."

This "change" indicates that China's apparel industry needs a "Pan industrialization" competition era with the core of the new three elements: "all channels, all modes and all resources".

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< p > of course, the main body of change is not only enterprises, but also China's international clothing "a" target= "_blank" href= "http://www.91se91.com/" and "dress /a" Expo (CHIC) as the industry "weathervane" and "brand booster".

For CHIC, paying close attention to the development of industry and enterprise and providing the most valuable service in parallel is the key to attracting enterprises to participate in the exhibition for many years.

"In 2014, CHIC will not be an exception."

The head of CHIC organizing committee said in an interview with reporters, "at present, the Organizing Committee of CHIC2014 is combing the industrial chain of China's garment industry through the reflection of high-end wisdom and thinking of practical problems, constantly improving the ability to predict the development trend of the industry and the integration ability of service resources, so as to provide valuable services to the industry at a higher level."

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< p > < strong > multiple channels are popular. < /strong > < /p >

< p > in this era of change, the diversification of channels put forward higher requirements for enterprises.

Barbara general manager Xu Bo once said that the clothing industry will embark on the road from single channel to multi-channel pformation.

Especially in physical retail, under the impact of online shopping, entities will use their own advantages to develop online and offline multi-channel operation.

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< p > but for the electricity supplier, most entrepreneurs are unfamiliar. What should be done is not very clear. What they see is just the annual sales figures with explosive growth.

In order to adapt to the trend, CHIC2014 will introduce the excellent domestic e-commerce platform resources and the growth brand wide docking, so as to get "electric shock" experience and provide diversified options for developing business routes.

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< p > "electric business is only part of the channel. CHIC will provide a diversified environment for garment enterprises, help exhibitors to strengthen domestic marketing channels, and actively build new international channels to achieve diversification of channels."

The head of CHIC organizing committee said.

To this end, CHIC2014 will show multiple choices and solutions in the channel part. In addition to past department stores and agents, new formats will be added, including Shoppingmall, e-commerce, multi brand integration stores, buyers, etc., so that channels can be more diversified and brands can have more choices.

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At the same time, the "CHIC SHOWS" has also changed in the form of expression -- abandoning the traditional "Xiu Guang mode" that emphasizes "vision and light commerce", and placing the needs of participating in the in-depth exchanges between the brand and the commercial audience in the first place, making use of the convenient venues and layout of the environment, giving full play to the interaction on the spot, and perfectly combining the brand T stage show with the P.

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< p > < strong > mode change needs innovation < /strong > /p >

< p > in recent years, the CHIC organizing committee has been actively looking for new ways for enterprises to develop, and constantly improving the industry innovation system, especially focusing on business model innovation, strengthening fine management and making profit model innovation.

To help exhibitors actively explore new possibilities of cross-border cooperation and create an exclusive profit model to gain greater market discourse power.

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< p > 2013, in order to comply with the trend, the CHIC organizing committee specially set up "CHIC BESPOKE men's clothing senior custom area" and "2013 China Men's wear advanced customization development forum" was also held at the same time.

The exhibition and symposium co organized, so that the industry has the opportunity to explore the development direction of "advanced customization" in China with domestic and foreign advanced customization enterprises.

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Besides P, all kinds of business models are not poor at the top of CHIC.

The big brother brand first made the culture, then combed the animation culture with the real industry to form a new brand development mode. Balbala, in brand building, identified the brand positioning of "one-stop, professional and fashionable children of all ages"; MJ style, Siya Duoduo, ONE MORE and other women's clothing brands interpreted the model of "parity fast fashion"; the Hangzhou song song company explored the operation club mode in the form of "singing meeting".

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< p > in fact, the pformation of any business mode needs to focus on value innovation, strive to develop and find the source of new value, optimize the generation mechanism of value, and get the income relative to value.

CHIC, which has successfully held the 22 session and has gathered many domestic and foreign industries, has undoubtedly provided such an integrated platform for enterprises.

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< p > < strong > resource integration value > /strong > /p >

"P" is not broken. "Breaking" is a means of pformation. Its purpose is to "establish" and to innovate.

An enterpriser with a mind and strategy is always seeking change and responding to change, and taking change as an opportunity for development.

For any brand, a single investment can no longer meet the needs of exhibitors, but more importantly, it hopes to create greater value for enterprises through the help of CHIC platform.

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At the same time, in CHIC, more than 1000 excellent brands compete, and the corporate culture and enterprise strength of all enterprises are obvious. "P"

At this moment, it is easy to find out the shortcomings and advantages of others, and constantly improve them.

Only in this way can enterprises communicate and communicate with each other, thus promoting their brands to grow faster.

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< p > CHIC not only effectively set up a convenient access to the market for domestic and foreign brands, but also extended functions according to the changes of enterprises and market demands, and gradually became the resource allocation platform for industrial upgrading and development through innovation of trends, publishing enterprises, enterprises, docking, buying forums, technology frontier, creative culture and cross-border cooperation.

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< p > in order to promote the collaboration and integration innovation of upstream and downstream industries, in recent years, the CHIC organizer has established liaison and communication with the upstream and downstream enterprises of the international garment industry, introduced the related needs of Chinese garment enterprises, created a cooperation foundation for the internationalization of the apparel industry chain, and helped Chinese garment enterprises to establish an efficient resource allocation network in line with their own needs.

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< p > in fact, through CHIC, many Chinese garment enterprises have joined the international brand cooperative M & a team, so as to get R & D team, management team, marketing concept and market channel.

More and more independent brands have directly established sales channels in developed countries, enhanced brand awareness and achieved a certain market share.

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< p > > now, < a href= "http://www.91se91.com/news/index_z.asp" > CHIC2014 < /a > the organizing committee is taking "strength" as the theme, deeply excavating and expanding the new value of the exhibition, collecting resources in various dimensions to meet the personalized and diversified needs of the brand development.

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