Garment Industry Promotes Competitiveness Through Pformation

< p > Quanzhou private enterprises have realized that with the increasing pressure of raw materials, labor, tariffs, < a href= "http://www.91se91.com/news/index_s.asp" > trade > /a > barrier, the historical stage of success solely relying on extensive investment and selling products is gone forever. To enhance competitiveness, we must realize pformation from selling products to selling designs, selling culture and selling services, and promoting the service of manufacturing industry.

A large number of private enterprises such as the seven wolves, Fucheng, the odd, heritage, and Feng Feng machinery have taken the lead in trying to lead the pformation of the business mode.

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< p > < strong > from selling products to selling designs < /strong > < /p >

< p > January 9, 2014, the "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a "brand" a "was officially opened on the main board of Hongkong stock exchange, becoming China's first" fast fashion "brand listed on the Hong Kong stock board.

Since 2007, he has successfully pformed from traditional selling products to fast fashion selling leisure and selling life.

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< p > the 1994 was founded in 1994, which is the golden age of the flourishing development of the garment manufacturing industry.

In 1997, the Asian financial turmoil struck Ding Hui, chairman of the board of directors, to recognize the importance of retail channels.

Therefore, he resolutely abandoned the four years of clothing manufacturing foundation, integrated advantages of resources, and entered the field of fashion retailing.

After the precipitation and continuous adjustment and innovation from 1997 to 2007, he gradually created a set of development models of his own.

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In 2007, P established the business model of integration from commodity planning, design, production to sales, that is, SPA mode (own a href= "http://www.91se91.com/" target= "_blank" > brand clothing < /a > Professional retailers), becoming a pioneer and typical representative of domestic SPA mode.

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< p > the Quanzhou inheritance "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a ", which has made foundry production as the main business, has also increased its pformation to its own brand and fast fashion in recent years." we were the largest supplier of Sanford department store, and now we have begun to promote our own brand. In the future, we will strive to create the original fast fashion "a href=" http://www.91se91.com/ "target=" href= ".

Inheritance chairman Wang Yonggang said.

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< p > < strong > from selling design to selling service < /strong > < /p >

Standing in front of the computer, the preset costume or modern fashion on the screen will be "worn" on you, and the style can be adjusted at any time. < p >

Many people have experienced the wonderful and magical scene of the stone lions, oracle bone inscriptions, a href= "http://www.91se91.com/" target= "_blank" > textile < /a > clothing innovation and development of cloud experience square.

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< p > Fu Cheng (China) Co., Ltd. was a leading provider of sewing technology and services in China.

But since 2000, it has gradually pformed into "integrated service providers". In particular, in 2012, Fucheng joined hands with the world's top 500 enterprises, the Oracle Corp, to jointly build the "Shishi textile and garment innovation and development cloud" project, and strive to build a regional cloud computing technology public service platform, to integrate the global textile and garment resources and elements, to provide information services, technical support and decision-making reference for the vast textile and garment enterprises, and become a real enterprise featuring "selling services".

"At present, more than 100 spring companies, including seven wolves and CABBEEN, have joined the platform.

It is estimated that three years after the completion of the project, there will be 500 small and medium-sized enterprises every year, and 2000 members will be produced in the world. The total sales volume will reach about 30000000000 yuan in five years, which will drive the output value of nearly 100 billion yuan industrial chain.

A person in charge of the company pointed out.

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< p > "the Internet and digital revolution are changing the pattern of the textile and garment industry. With the help of cloud computing technology, the clothing industry can acquire IT resources conveniently and simply, like water and electricity, and help traditional enterprises seize the opportunity of industrial upgrading."

The person in charge said.

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< p > < strong > manufacturing and service integration < /strong > < /p >

< p > in recent years, private enterprises in Quanzhou have promoted the "two pioneering work" and achieved new breakthroughs in independent innovation.

Unlike traditional brands, these enterprises firmly grasp the two ends of "smile curve", such as product R & D and terminal marketing, to promote the service of manufacturing industry, so that enterprises can not only respond to the market quickly, but also reduce risks greatly, effectively solving the problem of "high cost and high inventory" in industry.

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< p > the industry pointed out that the so-called service-oriented manufacturing industry is the pformation from the "production centered goods to the service centered" pformation of enterprises, changing the mode of processing, assembling and providing single products in the past, and designing and producing personalized, creative and fashionable products according to the individual needs of consumers, and selling products or services through culture and brand image.

There are two meanings: first, the service of input, that is, reducing the proportion of manufacturing and manufacturing, and increasing the proportion of product design, brand maintenance and marketing investment; two, the service of business, that is, the proportion of service products in total output is bigger and bigger.

Taking clothing as an example, foreign famous clothing companies not only provide basic clothing functions, but also have style matching, follow-up maintenance, personalized design, distribution and brand added value.

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< p > in this respect, the enterprises in Quanzhou are actively working and practicing. Brand enterprises can concentrate their advantages on style design, after-sales service, brand promotion and e-commerce, etc., so that enterprises can make wide industrial boundaries and drive the whole a href= "http:// www.91se91.com/news/index_c.asp" > the /a upgrading of garment industry.

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