The Silk Road Of China'S Home Textile Industry Is Heading For Twists And Turns.

< p > "Chinese businessmen tend to focus on the short term and lack the cultural conservation of cultivating luxury brands.

They do not want to invest in the money, time and energy needed to build a brand. They aspire for quick returns, so their prospects are local rather than international.

Qian Jinbo, a cultural businessman and senior economist, once said that it is accurate and accurate for the current Chinese enterprises.

Silk home textiles is one of the fastest growing products in the next few years. It will be imminent to create local high-end brands as soon as possible.

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< p > in this year's China needle and Cotton Trade Fair (< < a href= "http://www.91se91.com/news/list.aspx Classid=101112102108 > > < /a >", silk silk textile home has changed its previous low-key posture, announces the consumption craze which is intended to be triggered with a strong momentum.

The mainstream media has predicted without exception that silk silk home textiles will not only become a tiger in China but also more likely to push China to the world's first luxury country in the next few years.

This prediction, though surprising, is not without foundation.

According to the official report of the World Luxury Association, China's luxury home textile consumption accounts for 27.5% of the world's total, and has become the second runner up of luxury home textile consumption.

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< p > < strong > the commercial frenzy of silk home textiles < /strong > /p >

< p > survey shows that nowadays, the high-end female population of Beijing, Shanghai, Guangzhou, Shenzhen and other 8 front-line cities has reached 1 million 670 thousand. Most of these new groups have higher incomes, and they are more persistent in luxury goods.

They often pay attention to all kinds of fashion information and buy brand-name products on their own ability. The rate of private car ownership is 53.5%.

In this emerging group, they are more focused on leading the fashion trend in the future, highlighting their elegant temperament and taste.

What's more, women are naturally fond of bedclothes. As fashion women, the most important equipment is beautiful and elegant decorations, and the gorgeous quality and bright light of silk home textiles are in line with the demand of high-end women for home textile products.

With the increasing demand for high-end home textiles, the world's top luxury home textile brands have entered the Chinese market.

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< p > but if we simply treat < a href= "http://www.91se91.com/news/list.aspx Classid=101112102107" > silk home textiles < /a > as a luxury, any Chinese real silk textile enterprise has the ability to produce and sell luxury goods.

The products made and sold by many Chinese silk spinning and weaving enterprises and retail brands are no less expensive than any of the real silk home textile brands in the world.

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< p > however, when many famous international brands opened up retail outlets and occupied high-end consumers in the coastal cities of the mainland of China, we found that China's real silk home textile brands still stay in the stage of mass consumer groups serving the two or three tier cities.

As for the reason why Chinese silk home textile brand is absent in the high-end market, luxury analysts say: "China has no real luxury brand."

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< p > China's silk home textile brand lacks luxury, which is mainly reflected in the lack of awareness of China's silk home textile enterprises in the operation of luxury brands, that is, ideas and ideas.

"Chinese businessmen tend to focus on the short term and lack the cultural conservation of cultivating luxury brands.

They do not want to invest in the money, time and energy needed to build a brand. They aspire for quick returns, so their prospects are local rather than international.

Qian Jinbo, a cultural businessman and senior economist, once said that it is accurate and accurate for the current Chinese enterprises.

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< p > when people find that if an entrepreneur has no strategic vision and the understanding of the concept and connotation of brand is still very lacking, the majority of the a href= "http://www.91se91.com/news/list.aspx Classid=101112102102" produced by her brand will be reduced to the foil of general products.

It can be said that ideas and concepts determine the future path of China's silk home textiles brand.

Only by changing ideas and concepts and seriously examining the importance of brands can China's silk home textile brand enter the door of luxury.

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