Revealing The Real World Of Luxury Goods

　　 Luxury industry Ge Jia, a former practitioner, thinks that the scope of luxury brands is too extensive. Even if it is refined to dress, jewelry and timepieces, it is also a very huge project. Moreover, because of its different market positioning, it is biased to judge the gold content of a brand simply. For example, Giorgio Armani Prive still ranks the only few dozen. Advanced customization Procession, an evening dress often tens of thousands of dollars, its status as a whole can not be underestimated, but its sub line brand Armani, Armani Exchange design and production almost all in Southeast Asia, and Armani almost no relationship with the main card, a T-shirt price is only hundreds of Hong Kong dollars. Most of the sub line products exist in order to seize the market.

However, a small number of thoughtful consumers have tried to get rid of the luxury of marketing and fog, and see the real world behind the hustle and bustle.

Therefore, if we want to examine the gold content of luxury goods, the best way is not to be a certain one. brand Rather, it is a single product, series, and in combination with its practicality, so as to be objective. In terms of the most common items in luxury goods, fabrics, tailoring, and production techniques are important parameters to evaluate their gold content.

A shirt, if the fabric uses 140 Egyptian cotton, the collar is flax sizing, the button is the thickness of more than 5mm of the Fritillaria button, cut out on the legal shirt, hidden collar, high collar collar sleeves and other requirements, then, whether it is a big brand, small brand, or no brand, can be classified as "luxury" ranks. If it is only a high price, its fabric and tailoring can not reach its proper height, then it will be unavoidable to put on airs.

For example, in China, Zegna is a highly overvalued brand in China. It is said that 70% of the governors of the four largest municipal banks in China have a "standard", but because of their fabrics and tailoring, they are nicknamed "kill you." The quality of fabrics and accessories is obviously water in the series of stores sold in China. Even the version and tailoring are far from the foreign product line, but the selling price is far higher than the international level. The most extreme thing is that a twenty thousand or thirty thousand yuan suit can not be aligned.

Bags and fabrics also need to be considered. For example, the price is the same, which is about 30 thousand yuan Chanel and BV (PO Tejia) lamb bag, the former because quilting technology, can well enhance the supporting power of leather, its service life and wear degree is significantly higher than the latter well-known weaving. Among other brands, Chloe and PRADA, which are sought after by Chinese consumers, are less valued in the eyes of insiders because of their low material consumption and processing technology. On the contrary, many of the entry-level luxury players are listed as LV, whose gold content is obviously underestimated. Gorbachev, a representative of many famous European and American celebrities, persistently chooses LV, not because its LOGO is familiar, but because of its practical, lightweight and wearable comprehensive score, which has always been a leader in many bags.

Van Cleef & Arpels clover series

In the jewelry area, the scenery is still similar. All jewellery entry products should be sold as far as possible, though they occupy a huge market share. Entry level includes Cartire's three ring ring. Van Cleef & Arpels The four leaf Clover Necklace, Bvlgari and Hermes titanium steel jewelry, Chanel's pearl chain, and LV, GUCCI and other clothing brand jewelry. These jewellery is often famous, but its gold content is quite low. Because they all belong to "clothing jewelry", whose main materials are ordinary precious metals, semi precious stones, plastics, acrylic and other substances. Besides being a little better in production, they are not much different from the large number of cheap ornaments produced in Yiwu. So before consumers buy, it is best to think clearly: do you buy them in order to pay for their designs or pay for their LOGO?

Even for non entry-level jewellery, its gold content is high and low. For example, the quality of the same six paw wedding ring is exactly the same as that of the main stone, and the price may vary by nearly two times when Zhou Dafu buys it. But in fact, the value of the diamond itself determines the value of the whole jewel for the selling of the main stone. Whether the main drill comes from South Africa, China or Russia, as long as 4C and other indicators are the same, the price difference in the global diamond market will not exceed 500 dollars. Therefore, do not go to luxury brands to buy simple inserts (such as four paws and six paws), and simply send money! If you buy luxury brands of six claw inlaid wedding rings, the excess price difference is almost entirely paid to advertising and marketing. {page_break}

In this way, does it mean that there is no purchase at all? Luxury brand The necessity of jewellery? Of course not. Please note the qualifier of the above comment - six claw inlay. In jewelry technology, they belong to a relatively simple process. The design value of luxury brands will be more clearly reflected in its complicated work. Most of the jewelry collectors are in the minds of the top jewelry brands such as Van Cleef & Arpels and Cartire. Their cutting process, job placement and design occupy almost a half of the price of the product. For example, with Cartire's famous cheetah brooch as an example, its entry price is up to 700 thousand yuan, but the price of bare stones, diamonds, emeralds and onyx, will not exceed 100 thousand yuan.

Ge had worked with Cartire. The other party brought two hundred million worth of jewellery, and sent six bodyguards to follow. One of them was the emerald orchid, which was once mistaken for a natural jade by some folk singer. According to the valuation, the value of the gem above does not exceed 20 million, and the rest is the work, design and brand. The industry evaluation says that 80% of the cards are sold by workers.

But there are different inlays, such as Van Cleef & Arpels's hidden inlays, and their gem contents are of higher value. As for China's jewellery, colorful jade in Yunnan, it is called "bully vegetables Yunnan". What do you mean by that?

Many successful people also regard the name list as another way to preserve or increase the value of property, but they often pay more attention to the selling price of a famous watch and ignore the evaluation index of their gold content -- the standard of core technology. The importance of the movement of the watches is equal to that of the famous cars. At present, the watches in the watches market can be divided into three categories: one is a complex functional list represented by Patek Philippe, Baoji, Lange and Vacheron Constantin, and almost all of its watches are self produced, which can realize complex functions such as calendars, three questions and Tourbillon. The other is a large number of low end watches which are produced by non self produced semi-finished products. Among the mid-range brands, the medium and low end products are often used in the non production of semi-finished products, and high-end products adopt the strategy of self-produced movement. Whose gold content is high or who is low, I believe you have your own score.

Among them, those with many bright and sparkling diamonds, priced at less than 200 thousand yuan, are often low hit areas. Take Cartire as an example, its Panthere series, TANK FRAN-CAISE series, Love Collection series, Divan series, etc. are all set up with ten or twenty diamonds and the store price is about 200 thousand yuan, but the auction house's valuation is only about 50 thousand yuan. Why? They are almost all quartz watches rather than mechanical watches; and some diamonds are also valuable diamond bits. In stark contrast, though Rolex has the notoriety of "upstart", from the user's point of view, its usability and cost performance have always been in the forefront of the list below 200 thousand, and so called "once and for all".

Finally, if you want to choose a luxury brand with the highest gold content, please remember Chanel. When you don't know what to buy, it's always good to buy it. Among all the luxury brands, its cross industry management level is no match. Regardless of its status in the realm of women's wear, Chanel's cosmetics and perfume have never dropped the top five list of similar products; its high-end jewelry design has reached a high level of performance and cost performance; even clocks and watches are also co operated with Dachang and have an independent team of core players, so they can dedicate to the industry the quality of floating Tourbillon. Of course, its clothes are better.

When you have enough knowledge about the quality evaluation of luxury goods, you can naturally understand which brands are worth buying. Unfortunately, because of the commodity attributes of luxury goods, most brands are obviously lower than their brand value. Therefore, here is also a simple way to judge the gold content in your hands -- go to a pawn shop, where you will often find that those high luxuries can only be exchanged for a pretty poor check. If only from the price point of view, even Cartire's excellent design can not compare with the ordinary gold products.

So girls, don't force your boyfriend to buy it. Diamond ring What a good thing to do with that spare cash for a gold bar! People who study luxury goods often say, "how much is a luxury? How much is a luxury?"