2014 Luxury Brands Continue To "Tough Winter" M & A Pformation Difficult To Decide

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< p > with the macroeconomic cooling down, and < a href= "http://sjfzxm.com/news/index_s.asp" > anti-corruption < /a > continued influence.

China's luxury sales will continue, and the "cold winter" has become the general consensus of luxury brands.

In the face of "severe winter", how will luxury magnates adjust their strategic layout in 2014? < /p >

< p > < strong > > "severe winter" has become the general consensus of luxury brands < /strong > < /p >

< p > "unlike the previous years, the growth engine of the global a href=" http://sjfzxm.com/news/index_s.asp "> luxury goods market < /a > is moving from the East represented by China to the West and the south, such as the United States, Southeast Asia and Africa.

Bain data show that over the past 3 years, the average annual growth rate of sales in the luxury goods industry is more than 11%, which is mainly driven by the Greater China region. In 2012, the sales of luxury goods in Greater China increased by 19%.

But this year's growth rate is expected to fall to 4%, and the overall growth rate of the luxury industry will drop to only 2% < /p.

< p > 30% (2011), 7% (2012), 2% (2013)...

The data released by the American Bain consulting company is no doubt announcing that the Chinese luxury market is moving towards "freezing point" step by step. This slow growth trend will continue until 2014.

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In contrast to P, China's purchasing power is becoming stronger and stronger. "Fat water outflow" has made the US and European markets.

Bain predicted that the Chinese contributed 29% of the total global luxury goods, which is the undisputed largest customer in the global luxury market.

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< p > according to the statistics of Exane BNP Paribas, Paris, the Greater China area now accounts for less than a href= http://sjfzxm.com/news/index_s.asp, Louis Vuitton /a, 1/4 of total sales revenue, 35% of Cartire (Cartier) total sales revenue, or even 45% of OMEGA (Omega) total sales revenue.

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Less than P, however, when luxuries encountered China's anti-corruption efforts, they failed.

In August 2013, the Chinese government made a clear proposal to stop the unhealthy trend of giving gifts to public funds; in September, it reiterated the fact that public funds were not a good gift.

Under the "kill the luxury order", officials are afraid to avoid luxury goods. The gift giving trend has been restrained to a certain extent, and men's clothing and watches have been seriously affected.

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Less than P, the most intense experience of the "cold winter" is the luxury group that has always been a luxury.

As the French luxury company Kering, "a" href= "http://sjfzxm.com/news/index_s.asp" > Gucci < /a >, after the 0.1% increase in the second quarter of 2013, the sales in the third quarter dropped by 5.4%, which is the worst performance in the third quarter after the fall of 7% in the third quarter of 2009. The day of the LVMH group was also bad. Its third quarter revenue growth in 2013 was only 1.7%, with the worst performance of fashion and leather products with LV, Fendi and Celine, and sales performance fell by 3.8% year-on-year.

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< p > it is a general consensus that the development of the luxury market in 2014 has continued through the "severe winter".

According to Bain statistics, there were about 100 luxury stores in China in 2013, a decrease of 37% over the previous year.

Even in the Bund, a famous tourist attraction in Shanghai, there are shops such as dujibana and the Swiss high-end watch brand Patek Philippe.

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< p > < strong > 2014, the acquisition and acquisition of luxury goods industry will be further upgraded to < /strong > < /p >.

< p > some analysts predict that in 2014, as the major fashion companies went all out to reverse the declining sales of famous brands including Louis Weedon Vuitton and a href= http://sjfzxm.com/news/index_s.asp (Gucci /a) (Gucci), the acquisition and merger of the luxury industry will become a reality. In 2014,

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< p > the first merger case this year is "a href=" http://sjfzxm.com/news/index_s.asp "> Versace < /a > (Versace). The family decided to sell its 20% stake in unlisted companies.

Hei Shi (Blackstone), Morgan Chase's CCMP and Fondo Strategico of Italy are competing to join the bidding.

Fan Zhesi's non executive president, Santo Versace, said that the final decision will be settled in mid January 2014.

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< p > but looking at the case of Versace's sale of shares, as early as May 2012, Gianni Versace SpA has hired Goldman Sachs Group Inc. Goldman Sachs and Intesa Sanpaolo Italy joint St Paul bank's Banca Intesa as advisers, and the industry's distribution group is eager to sell.

Versace has made numerous statements that it has no plans to abandon family holdings by introducing investors or listing.

Finally, in June 2013, the brand of Milan men's wear week was announced before its 2014 spring and summer men's wear conference. The group will decide to sell shares in the form of fund-raising expansion before October or November, and make a decision between the public listing and the sale of shares to other groups.

According to the group's non-executive president, Versace will probably announce its final purchase in the near future.

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< p > in addition, < a href= "http://sjfzxm.com/news/index_s.asp" > Boboli /a > (Burberry) has also fallen into the rumor of takeover recently. UBS, the investment bank, listed the top British companies such as Boboli, Sainsbury and Cham Lun as the target of next year's acquisition.

British companies are particularly prominent in the UBS group's takeover list. 13 of the 27 European banks listed in the bank are British companies.

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"P" CEO Angela al Lun said after his resignation, Boboli was troubled by rumors of takeover. The company lost nearly 536 million of its market value in October.

The luxury giant LWMH group may become a buyer. The group may bring Boboli into its well-known brands.

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< p > over the past few years, several well-known independent brands in Italy have been the object of analysts' prediction of mergers and acquisitions.

Armani (Armani), Du Gabbana (Dolce & Gabbana), Zegna (Ermenegildo Zegna), Tod s and Blue Neno Kuqi Nellie (Brunello Cucinelli) are frequent observers of industry observers.

< p > in addition, analysts expect that the annual sales volume of brand jewellery in the luxury industry is expected to increase by 5% to 10% in the next few years, as more and more consumers buy jewelry products as fashion items.

Therefore, jewellery brands may become the new favorite of the luxury industry in 2014. Malando, who acquired Bvlgari by LVMH, may be looking at the breakthrough point in the market.

It is predicted that Chopin, Chopard, H Stern and David Yurman may become the targets of M & E, Kai Yun and Richemont (H), because these well-known brands strive to expand their sphere of influence in the rapidly expanding jewelry industry.

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< p > strong > logo is a high-end luxury item < a href= "http://sjfzxm.com/news/index_s.asp" trend < /a > /strong > /p >

< p > in China's fashion industry, "invisible wealth" has become the key word. Logo's obvious French brand Louis Weedon and Italy brand Gucci are no longer popular. Logo is small but the high-end Italy brand Prada and Bottega Veneta are regarded as fashion.

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< p > Chinese consumers' love for luxury brands has not completely faded. Logo is still very important for some consumers.

"The world luxury market survey" from Bain Research Institute shows that Chinese consumers still focus on the significant Logo of brands.

In the survey, 55% of Beijing and Shanghai consumer reports said they would buy more luxury goods with significant logo.

Similar findings also appeared in Hurun's report.

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< p > and for luxury goods less than a href= "http://sjfzxm.com/news/index_s.asp" > brand < /a >, another batch of discerning consumers in China is more seductive.

Most of them are concentrated in Beijing and Shanghai. They are truly global luxury consumers. Their eyes are more critical. They have shifted from their previous love for Logo to low-key, unique and high quality brands.

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< p > the more mature the rich class dislikes Logo, the longer they have passed Logo proving their stage.

With the maturity of China's rich class, the market slowdown of some luxury traditional big Logo has become a reality, and consumers' demand for product segmentation becomes more and more intense.

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< p > a fashion statement is widely spread: when you don't know what to express your fashionable attitude, you can choose LV; but when you no longer need to express your fashionable attitude, you can choose BV, which has always been praised for its low-key nobility.

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Less than P, the phenomenon of aesthetic fatigue has also helped the growth of "low-key" luxury goods such as the butterfly family. In the past ten years, the small family business has grown to a global brand with annual sales of over $1 billion.

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< p > < strong > M & A or pformation? The dilemma of Chinese luxury electric providers: < /strong > /p >

< p > luxury is faced with a small group of people. The electricity supplier faces the public. This is a paradox.

This is destined for the rugged road of luxury electric business in China.

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On the evening of December 18th P, Hongkong's second hand luxury retailer Milan station issued a profit warning. It is expected that the group will have a significant loss in the fiscal year ending December 31, 2013 compared with the 2012 fiscal year.

< a href= "http://sjfzxm.com/news/index_s.asp" > Milan station < /a > said that the expected loss was mainly due to the continued slowdown of the luxury handbag retail market in 2013 and the weakening of consumer sentiment.

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< p > this is not the first time that Milan station has issued a profit warning.

In the first half of this year, the revenue of Milan station fell 12.2%, and the net loss was 10 million 354 thousand Hong Kong dollars.

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The sales revenue of Milan station fell 27.4% in the fiscal year P 2012, when Yao Junda, chairman of the Milan station, said in the earnings report that the performance of the luxury market in mainland China, Hongkong and Macao was severely challenged.

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< p > and the dismal performance of Milan station also caused rumors that it would be bought by another luxury electric business Temple network.

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In the past four years, from the early imitation overseas mode to the "Chinese style survival", the luxury electric business has been reduced from a hot pursuit of capital to a declining mode nowadays. It has experienced a roller coaster experience from high speed development to instant drop, and today it presents a two polarization situation. P

"Failure", "unauthorized" and "loss" have become synonymous with this industry, forcing more luxury electric providers to swing their hands, but have to turn around.

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< p > in fact, in the past two years, rumors of breaking up and cracking down on the chain of luxury electric business have been constantly rumored. It seems that all the rumors of arrears of wages and employees, resignation of employees, the resignation of Xiu Xiu network, the resignation of CEO, the NetEase and so on, all seem to be verifying rumors.

In March this year, Jiapin network CEO Yang Peifeng formally resigned, the business mode is also pformed from the luxury electric business B2C platform to the online shopping platform of Messi department store in China.

Jiapin network has been awarded five rounds of financing since its launch in 2009. Its "fall" has left other luxury businesses with a lingering fear.

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Less than half a year after the official launch of P, Niemann, Marcus, a high-end chain store with a history of over 100 years, has announced that it will cut down the number of Chinese online stores, and will close the Chinese warehouse. The large foreign-funded retail enterprises that are considered to have "congenital advantages" will not be able to escape the luxury of e-commerce in Waterloo.

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< p > in addition to mergers and acquisitions, pformation is seen as a "conservative treatment" approach to luxury websites.

In the view of the industry, many luxury websites have begun to sell at a discount for sale in exchange for survival opportunities after the market has cooled down, but the long-term discount of luxury goods is facing the problem of brand damage. One side tries to maintain and maintain their own lineage and origin, while the other side holds high price flags to incite the enthusiasm of the public, leaving it far away from luxury goods.

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< p > in fact, many luxury electric providers have gradually shifted from discount.

Now, we have pformed the positioning of "global fashion authentic merchandise" into a Chinese store and service solution provider for overseas high-end high-end fashion brands.

And vip.com is "a website specializing in special sale". The high-end positioning at the early stage of creation has disappeared.

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