Fashion Brand Missoni Emerging Market Expansion Set Up China Joint Venture Company

< p > Italy fashion group < a href= "http://sjfzxm.com/news/index_s.asp" > Missoni < /a > SONY CEO Alberto Piantoni recently told Reuters that the brand will set up a joint venture in China, while continuing to expand in emerging markets such as Russia and Turkey.

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< p > Alberto Piantoni said that due to the economic downturn in Italy in the past three years, SONY Missoni has been flat in its income, and this year it is expected to account for an increase of 4%-5% with the expansion, and it is expected to grow by 5%-6% in 2015 and 2016.

Alberto Piantoni also said that SONY Missoni wanted to maintain the 100% family holding company, neither selling shares nor listing.

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< p > early January 2013, Missoni m SONY helm a href= "http://sjfzxm.com/news/index_s.asp" > Vittorio Missoni < /a > and wife Maurizia Castiglioni private aircraft disappeared near the Los islands in Venezuela. 14 months later, two bodies have not been found yet.

Missoni Ottavio, founder of SONY Missoni, also died in early May 2015 at the age of 92.

A change in the family of Missoni meters SONY has triggered speculation that the company may be sold.

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< p > 2013, Missoni m SONY earned 170 million euros, EBITDA profit margin was 12%, and this year is expected to increase to 14%.

The company plans to add two boutiques in Turkey this year, and will add another boutique in Russia and India to help the company grow.

Missoni M. SONY currently has 82 sales outlets, but 80% of them come from wholesale revenue, and nearly 20% come from self retailing stores. The company hopes to expand its revenue share from its own stores to increase profit margins, and it is expected to increase the share to 30%.

In addition, Missoni M. SONY plans to expand the accessories category with higher gross margin.

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In 2011, Missoni m SONY withdrew from China, but Alberto Piantoni, chief executive of SONY Missoni, said it would set up a joint venture with a Chinese company in the next few weeks to redevelop the Chinese market.

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< p > Missoni m, SONY will also sign a distribution agreement on perfume and shoes products. In the future, 30% of the revenue will come from shoes, handbags, perfume, glasses and other accessories.

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< p > Alberto Piantoni claims that the total debt of SONY Missoni is less than 5 million euros, so there is enough room to carry out the "a href=" http://sjfzxm.com/news/index_s.asp "expansion" /a, while the Missoni generation SONY generation third generation is slowly accepting the company, and will be responsible for the long-term strategic development of the company in the future.

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