Strong Alliance With Puma To Establish Long-Term Cooperative Relationship With A Senna

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P, the world's leading sports brand PUMA (Puma), has formally signed long-term cooperation with Arsenal Football Club.

The cooperation agreement will come into effect in July 1, 2014. PUMA will also become the official football equipment partner of Arsenal club.

In addition to providing competition and training equipment for teams of all ages, PUMA has also obtained a series of commodity licensing rights, and will develop products related to the Arsenal brand around the world.

This cooperative relationship is undoubtedly a major milestone since the establishment of the two sides.

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< p > through this partnership, PUMA will join hands with Arsenal to enhance brand technology in the professional campaign < a href= "http://www.91se91.com/news/index_f.asp" > dress < /a > with innovative technology.

At the same time, the two sides will follow the global strategy framework to achieve a win-win situation through PUMA's global sales network, international tour and integrated marketing activities, so as to jointly promote the sales of their products in all football markets.

Arsenal, with its huge global fans, excellent team achievements and club reputation, is expected to become the best platform for PUMA to display its high-performance football products.

In recent years, PUMA has continuously demonstrated its soccer strength to the world. In addition to continuing to expand and further deepen its cooperation with the Italy Football Association, in 2013, it signed a cooperation agreement with the Dortmund champions of the European Champions League finals. At the same time, it also signed with many top players such as Gio Aguero, Ceskt Fabregas, Mario Balotelli, Radamel Falco, Olivier Giroud and Yaya Toure to expand the PUMA lineup.

Through a series of cooperation, PUMA is constantly strengthening its position as the third largest football brand in the world.

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"P PUMA chief executive Bjoern Gulden said:" PUMA has always been working with A Senna as an important strategic goal.

And with a clear business vision, clear sports a href= "http://www.91se91.com/business/", "marketing /a" strategy and brand unremitting efforts, this partnership finally came to an end.

We are very proud to be able to cooperate with a world-famous football club.

The cooperation with Arsenal will lead PUMA into the new era of brand history, and also provide us with important business and marketing opportunities to enhance the reputation of PUMA as a global sports brand.

We have full confidence in this cooperation and believe that it will have an impact on the global football market. "

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Ivan Gazidis, chief executive of Arsenal club, said: "we are very pleased to be able to cooperate with PUMA a href= http://www.91se91.com/news/index_s.asp" /a ". Its profound football background and excellent innovation ability coincide with our team culture. P

This cooperation will become an important moment for Arsenal's history, and will play a huge role in promoting the club both inside and outside the stadium. "

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