Benetton Benetton "Layoffs" Officially Started Or Withdrew From 60 Countries

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201402/09/20140209015127_sj.JPG "/" < < > >

< p > recently, the a href= "http://sjfzxm.com/news/index_s.asp" > Benetton Group SpA < /a > the layoffs resulting from the reorganization plan of the Benetton Group officially began. The source said the group will "a" href= "http://sjfzxm.com/news/index_s.asp" and lay off less than 130 people.

This is the first layoffs since the end of December 2013, when the Benetton Group SpA Benetton group released its focus on core brands.

Biagio Chiarolanza, chief executive, said it would quit 60 countries in the future.

< /p >

< p > as part of the restructuring plan, Italy apparel retailer Benetton Group SpA "a href=" http://sjfzxm.com/news/index_s.asp "Benetton" /a decided to streamline the brand portfolio, end the PLAYLIFE, Killer Loop and "multi brand" businesses, focusing on the development of core brands.

< /p >

< p > Benetton Group SpA earned 1 billion 800 million euros in 2012, a decrease of 12.8% compared with 2 billion 30 million euros in 2011.

In order to save the declining performance and enhance profitability, Benetton Group SpA announced a three year restructuring plan in November 2013.

In the restructuring plan, the group will be divided into three individual companies, namely brand management, manufacturing and real estate, which are controlled by Edizione Srl.

< /p >

< p > in addition, Benetton Group SpA, which has about 6500 shops in 120 countries, will withdraw from 20-30 non strategic markets, and eventually increase the proportion of Direct stores to 25%, and by selling part of the non strategic real estate, by the end of 2012, the group's debt will be halved from 644 million euros in 2012, while the annual revenue is expected to be flat at 1 billion 800 million euros in 2012.

< /p >

< p > Group Chairman Alessandro Benetton said United Colors of Benetton will pform from the family a href= "http://sjfzxm.com/news/index_s.asp" > brand "/a" to the Italy popular fashion brand targeting the 25-35 year old urban mature consumer group. It will not pursue the operation mode of fast fashion brand, but will enhance the distribution of logistics and increase the frequency of products to shops.

He disclosed that the brand new product series sells well, and the same store sales data are positive.

< /p >

Under P > Alessandro Benetton, the next goal is to get rid of Benetton Group SpA from 48 years' a href= "http://sjfzxm.com/news/index_s.asp" > family management "/a", and gradually create a management system independent of the Benetton family.

< /p >

< p > related links < /p >

< p > Germany fashion group Escada AG announced that its chief executive Bruno S lzer lzer will leave at the end of the contract, after media reports that Bruno S hope lzer will join Benetton Benetton as chief executive, but denied by Bruno.

< /p >

< p > Bruno S lzer lzer joined Escada AG in July 2008, but then Escada AG filed for bankruptcy. The India steel tycoon, the wife of the third richest of the world, Lakshmi Mittal lah Mi Mittal's daughter-in-law Megha, bought the company in November 2009.

Megha Mittal himself is also a wealthy family. Her father is India textile tycoon Mahendra Kumar Patodia, and Megha Mittal has won the brand after defeating the Sven Ley of Escada co founder Wolfgang Ley.

< /p >

< p > Escada AG earned about 320 million euros in 2012.

< /p >