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Abercrombie & Fitch Help Seeking Agency Specify Product Strategy

2014/2/7 16:05:00 372

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American youth clothing retailer < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107102" > Abercrombie Fitch Co. > /a > (NYSE:ANF) and science and Technology Agency First First, issued a joint statement, the latter will provide retail consulting services for the former, including product procurement, design, pricing and other strategies. 
 First Insight, Inc. is an online technology company, which aims to provide strategic help to retailers through online surveys, and reduce the risk of new product inputs. 
 Abercrombie > Fitch Co. and CEO Michael Jeffries, the marketing strategy of "naked man" has begun to fade in recent years, Abercrombie Fitch Co. has gone from bad to worse, and the three quarter is losing money. At the same time, shareholders and consumers are very unhappy with Michael Jeffries, and urge them to step down as soon as possible. 
 early December 2013, at the age of 69, Michael Jeffries and Abercrombie & Fitch Co. signed the contract of work in 2008 before February 1, 2014 expired. One of the Abercrombie Fitch Co. shareholders, Engaged Capital Capital, openly asked for the chairman and chief executive officer of the board of directors, chief executive officer, to step down or privatize the company. However, Abercrombie & Fitch Co. openly protested "renewing" Michael Jeffries. 
 however, in January 28, 2014, Abercrombie & Fitch Co. (NYSE:ANF) finally announced the separation of the chairman and CEO of the board of directors of the group, and CEO Michael Jeffries no longer served as chairman of the board. The share price of Abercrombie & Fitch Co. rose sharply, with the largest increase of 8.23%, while the stock fell 31% in 2013. 
 at the same time, Abercrombie & Fitch Co. also made a number of personnel changes. Abercrombie & Fitch Co. announced the appointment of former Sears, Roebuck and Co. chief executive officer and vice chairman of the vice chairman of the and, as chairman of the board of directors, and appointed the former chief executive of the company, the former chief executive of the company, and the former chief executive of the company to join the board of directors so as to increase the number of board members to 12. In addition, in January 30, 2014, the company promoted the former executive vice president and chief financial officer, Jonathan E. Ramsden, as chief operating officer of the group. 
Simeon Siegel, an analyst at P > Nomura Securities Nomura, said in an interview with Bloomberg that Abercrombie & Fitch Co. showed that they were dethroned Michael Jeffries, but the process was gradual in view of his identity and contribution to the group. Abercrombie & Fitch Co. also has a more friendly attitude towards < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108 > shareholder < /a >. 
 Abercrombie & Fitch Co. (NYSE:ANF) at the same time decided to abandon the "poison pill plan" designed to prevent malicious takeover, namely the stockholder's rights plan. 
 Abercrombie & Fitch Co. (NYSE:ANF) in the first nine weeks ended January 4, 2014 (Christmas holiday season) same store sales fell 6%, less than expected low double-digit declines, so the group therefore raised the annual income expectations, adjusted the expected earnings per share range to 1.55-1.65 dollars. When the group announced its three quarter earnings, the annual earnings forecast fell sharply from the earnings per share 3.15-3.25 to 1.40-1.50 dollars, less than analysts forecast 1.96 dollars. 
 Abercrombie&Fitch women's wear has released the latest sales data of the company, showing that its sales have been declining for 7 consecutive quarters. In the week alone, stocks fell by 13.6% to 33.58 dollars, a figure close to 1/5 of its original value. Although the company is expected to reverse the decline in the new year, the brand still functions through holiday promotion activities in stores, and will also face fierce competition from H&M and other fast fashion brands. 
The plan of "P > brand is to expand the audience of" a href= "http://www.91se91.com/news/list.aspx" ClassID=101112107105 "> women's wear series /a by increasing the number of women's wear code. They will provide a wider range of women's wear series and accessories such as shoes, which is also the latest measure to make up for sales problems. Abercrombie&Fitch plans to launch a larger range of clothing and footwear products for the upcoming homecoming season next spring. The company's CEO also talked about the latest big size women's clothing, which will be a surprise for those who are "cool" and "attractive". The costumes are not aimed at those who are "fat" and "unattractive". However, the brand does not currently offer women's clothing that is larger than L.