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    Forecast Of China'S Exhibition Industry Policy In 2014

    2014/2/7 15:57:00 83

    Exhibition IndustryForecastPolicy

    < p > with the increase of economic uncertainties at home and abroad, and the extensive exhibition industry itself and the intersection of boundaries, it is a very difficult job to predict the future development of the exhibition industry.

    In this regard, we made some reasonable predictions on the possible development trend of China's exhibition market in 2014 based on the inherent causal relationship and long-term follow-up study.

    < /p >


    < p > > China a href= "http://www.91se91.com/news/index_z.asp" > exhibition industry < /a > will be further upgraded under the double pressure both at home and abroad.

    < /p >


    < p > 2014 is an important year for China's reform to push forward comprehensively. China's exhibition industry will face many uncertain factors.

    < /p >


    < p > from the perspective of international economic environment, major institutions generally believe that the world economy will recover moderately in 2014.

    However, behind the overall improvement, the performance of different economies is still quite different, leading to a long-term and unbalanced process of recovery.

    < /p >


    < p > according to the latest prediction of the International Monetary Fund (IMF), the global economic growth in 2014 was 3.6%, more than 2.9% in 2013, but it has not yet returned to 5% in 2005~2007.

    IMF set the theme of "change and pressure" for 2014.

    < /p >


    < p > examining China's domestic economic situation, the voice of China's economy will be "hard landing" for many years, but there is no indication that China's economy will have a big shock in 2014.

    The latest report on Goldman Sachs raised China's GDP growth in 2014 to 7.8%.

    Nevertheless, it is generally recognized that it is not enough to reinvigorate China's economy only with simple periodic adjustments, and more in-depth reform is imminent.

    However, there are still many debates on how to achieve reform and reform. These arguments have affected the promotion of reform measures.

    At the same time, structural reform measures may bring short-term negative effects.

    < /p >


    Under such complicated circumstances, the exhibition industry in China will continue to maintain the trend of pformation and upgrading in P.

    With the deepening of reform, this trend will not only be reflected in the expansion of the content of the exhibition, but also in the operation mode and supporting services of the exhibition.

    Owing to the central government's tightening restrictions on local finance, many large-scale exhibitions directly supported by the government may face an unsustainable predicament.

    This is likely to lead to slower growth in the number of exhibition projects and the total market volume for the government led exhibition industry in China.

    But in the long run, this is of great significance for the professionalization of the industry and the pformation of < a href= "http://www.91se91.com/news/index_s.asp" > market /a.

    < /p >


    < p > exhibition industry self regulatory organization to accelerate the establishment and operation.

    < /p >


    Li Keqiang, premier of the State Council, pointed out that changing the functions is the first major event of this administration. P

    To the exhibition industry, we must solve the relationship between the government and the market, the industry associations and the enterprises. We should continue to deepen the research on the nature, functions, operation standards and management system of the exhibition industry associations, and establish a sound industry standard.

    < /p >


    < p > from now on, the government fades from the exhibition market is the trend of the times. On the other hand, in recent years, many places and industries in China have established exhibitions or exhibition associations, but no national exhibition industry association has taken over the government's baton.

    < /p >


    < p > it is foreseeable that as the government shifts its focus to creating a good development environment, providing quality public services and maintaining social fairness and justice, more and more exhibition industry associations will emerge as the times require. The establishment of a nationwide exhibition industry association with strong authority and wide scope and wide scope will become a top priority.

    < /p >


    < p > the trend of subdivision of the exhibition is more obvious.

    < /p >


    < p > synthesis and subdivision are two ways to set up exhibition contents.

    From the perspective of the development of the exhibition industry, the content of the exhibition from integration to subdivision is an important symbol of the development and maturity of the exhibition industry.

    At present, the major exhibition countries in Europe and America have begun to "subdivide" after the subdivision. The content of the exhibition is very professional, so that buyers can find the needed products at the fastest speed.

    In China, from < /p >


    < p > in pursuit of the scale effect of exhibition economy and the large and full display effect, a comprehensive exhibition, such as an industry fair or a provincial and municipal fair, still exists in large numbers.

    In recent years, many comprehensive exhibitions have begun to subdivide the contents into professional theme exhibitions or theme pavilions. Although this division is still extensive compared with those in Europe and America, it has reflected the acceleration of the specialization process of China's exhibition industry.

    We have reason to believe that with the gradual reduction of government intervention, China's exhibition will have a more reasonable and professional subdivision of the content at the request of the market. Many large exhibitions may be divided into smaller and more professional exhibitions, which are more closely linked with the development of the international exhibition industry.

    < /p >


    < p > exhibition area continues to expand.

    < /p >


    < p > hardware priority development is the characteristic of exhibition industry in China.

    Although the government's financial support for < a href= "http://zs.sjfzxm.com/" > Convention and exhibition activities < /a > may be reduced in the future, the exhibition center will continue to maintain its heat for a long time as a core project to promote social economy and urban construction.

    Some cities that have not yet built pavilions will still try to build pavilions, and the cities that are already in short supply will need to rebuild and expand the existing ones.

    The two phase of the China International Exhibition Center (New Museum) is about to start, and the total area will reach 300 thousand square meters after the completion of the one or two phase. The Hongqiao Convention and Exhibition Center of Shanghai is expected to start the exhibition in June. After the completion of its exhibition complex project, the exhibition area will reach 500 thousand square meters. Shenzhen is studying the site to build an exhibition center with an exhibition area of more than 300 thousand square meters. The exhibition area of Tianjin National Convention and Exhibition Center will reach 400 thousand square meters.

    It is foreseeable that China's exhibition venues will face more severe competition in the future.

    < /p >


    Generally speaking, despite the slow global economic recovery in 2013 and the downward pressure on China's economy, it is gratifying to note that with the support of the government and the unremitting efforts of all the exhibition industry colleagues, China's exhibition industry has delivered a good answer this year.

    In 2014, with the continuous improvement of the exhibition industry policy, the steady development of trade associations and the orderly advance of the internationalization process of exhibition industry, China's exhibition industry will surely get better development.

    < /p >

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