Guide For New Investment In Textile And Apparel Industry: Industry Is Going Through A Cold Winter.

< p > > a href= "http://www.91se91.com/news/list.aspx? ClassID=101112107102" > sports shoes and clothing industry < /a >: adjustment in the second half of 2014 is expected to gradually recover: (1) the closure of stores is still closed down compared with the previous year.

In the first half of 2013, the total number of domestic brands such as Lining, Anta, XTEP, PEAK, 361 degrees, China Trends and other 6 brands closed to 1882 stores, with an average daily closing of 10.

In 2012, the total number of these 6 brands closed down to 5385, with an average closing of 15 daily.

In 2013, the intensity of shop closing was slightly reduced.

We believe that the short-term channel adjustment will continue. It is expected that the situation of stores will be maintained in 2014, but the closure may be gradually reduced.

(2) the performance of most brands has dropped to a maximum level.

(3) inventory receivables have been reduced, but turnover efficiency is still falling.

(4) the decline in orders in 2014 will continue to narrow.

On the whole, the order volume of domestic sports brands in the first half of 2014 still declined, but the decline narrowed, indicating that the terminal sales did not deteriorate continuously, and it is expected to improve slowly.

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< p > new bird and Jordan Sports: same as sports shoes and clothing brand dealers.

The industry is still in a period of adjustment.

After nearly two years of inventory, channel adjustment and implementation of a series of measures, the industry may gradually recover in 2014.

Industry characteristics determine that the two brands have a greater probability of closing stores and declining performance in the past 2012-2013 years.

From the company's fundamentals and industry status, the order of purchase is Jordan sports, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107101" > "noble bird > /a", reasonable valuation can refer to A shares clothing brand, can be given 10-15 times PE in 2014.

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< p > leather manufacturing: it is going through the cold winter.

The development of leather industry in Hong Liang leather industry is affected by the supply of upstream raw materials and the development of enterprises such as downstream shoemaking, bags and other enterprises.

We will analyze the upstream raw material end, downstream demand side, and tannery production and operation status.

Raw materials: prices are rising.

Downstream markets: export domestic sales are showing signs of downturn.

Due to weak demand, domestic leather shoes and boots production growth rate continues to decline.

In 2013 1-11, the cumulative output of leather shoes and shoes in China increased by only 0.43% over the same period last year, and the growth rate of production has been declining since 2013.

In the same period, the output of light leather decreased by 21.53% compared with the same period last year, and the rate of decline continued to widen.

The decline in production is mainly due to the low demand for the downstream market and inventory.

The main business income of leather tanning industry increased year by year.

In the 1-11 month of 2013, the main business income increased by 8.21% over the same period, and the growth rate gradually dropped to single digits after the two quarter.

Since 2013, the value of export delivery has also been declining.

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< p > New Hong Kong leather industry: high and medium grade women's shoe upper leather enterprises.

Domestic a href= "http://www.91se91.com/news/list.aspx? ClassID=101112107108" > tannery industry < /a > 2013 is experiencing cold winter. The listed shoe enterprises generally perform poorly.

Although the Hong Liang leather industry is the leading enterprise of women's shoe upper leather, we believe that in such a trade environment, there is a downward trend in the fundamentals of the company in 2014.

Reasonable valuation can refer to A shares footwear brand, which can be given 10-15 times PE in 2014.

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The textile and garment industry, which has experienced "cold winter", has striving to overcome the impact of many unfavorable factors such as reduced demand, rising costs, intensified competition, the alternation of new and old business models and so on. Textile and garment enterprises are constantly seeking new breakthroughs in their industry by actively exploring their potential. P

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< p > the overall situation of the textile and garment industry is worrying. It is particularly important for enterprises to do well in internal strength.

Under pressure, enterprises need not only to strengthen their innovative capabilities, but also to tap their potential.

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Since P 2012, textile manufacturing industry has been attacked by internal and external businesses, and the survival of enterprises has been in a predicament.

Changzhou black Mudan group responsible person sighed: "at present, although the company's textile business is not to lose money, but to achieve profitability is also more difficult."

The worse the market is, the more market opportunities will be inclined to high-quality enterprises. The more high-quality customers will concentrate on high-quality enterprises, this is the inevitable trend of upgrading the textile and garment industry.

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< p > experts suggest that < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > textile and garment enterprises < /a > in low ebb stage, we should "improve internal strength", especially pay attention to management capability enhancement and cost cost control.

Keno technology profitability continued to improve steadily, is the result of innovation and meticulous management efforts.

Keno technology related responsible person disclosed that the company has made meticulous work in the manufacture and sale of professional clothing, and constantly upgraded its fabric products and clothing products, so that the company always has a dominant position in the competitive market environment.

"Innovation" has become the key word for breakthroughs in the textile and garment industry.

Zhu Beina, President of China Cotton Textile Industry Association, pointed out at the 2012 textile industry annual conference that "cotton textile industry should focus on the development of new products in the future to reduce dependence on cotton and increase the application of non cotton. Cotton spinning enterprises should continue to promote the development and industrialization of non cotton products."

Innovation has made the application of new fibers in cotton spinning industry more and more. With the promotion of market demand, new textile materials are coming out, and new textile products emerge in endlessly.

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< p > textile and garment industry will continue to stagger ahead in the cold, but the spring of the industry is not far away.

With the gradual recovery of the US economy, the export market of China's textile and clothing has changed from a downturn to a stable trend, and the gradual recovery of the domestic market has laid a good foundation for the textile and garment industry in 2013.

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