Several Conjectures Of "$100 Million" For New Financing

"P >" a href= "http://sjfzxm.com/news/index_s.asp" > /a > a new round of financing was completed before the Spring Festival, with a financing amount of $one hundred million.

Previously, investment companies including Temasek, LIAN strategy, IDG and Softbank Sai Fu have all invested in the new round of investment.

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< p > vice president of a href= > http://sjfzxm.com/news/index_s.asp > > Xu Xiaohui < /a > no news about this message, but said it will release relevant news in the next few days.

If the news is true, it will undoubtedly play a role in raising the morale of the challenged guests.

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< p > according to the information disclosed previously, everyone has completed the six round of financing, a total of about 420 million dollars, converted into RMB about 2 billion 700 million yuan.

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< p > < strong > retrospect the past two years of "/strong" > /p >

< p > from electric business to brand, and then to platform, the "return run" of everyone is based on its own profit pressure and the trend of platform opening and merging.

From single shirts to fast fashion brands to online V+ channels, customers have not been able to get rid of the predicament of losing money. Although in 2012, sales of VCM reached 6 billion 540 million, the fourth quarter of the year announced quarterly profits. However, in order to achieve annual profits, the pressure of customers is enormous.

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< p > in early 2013, < a href= "http://sjfzxm.com/news/index_s.asp" > Chen < /a > gave executives the index of profitability, and at the same time readjusted the company's strategic line, and upgraded the marketing mode of private brand + retail channel to a new height.

Anyone who wants to be a retail outlet must learn from the experience of vip.com flash buying mode, so it is easy to understand the importance of increasing the attention and enriching the sales form by using its brand effect and chain benefits of famous brands.

Van customer has accumulated a large scale brand effect before, while dealing with the problem of private brand, the third party brand can get more conversion rate and make profit targets easier.

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In the middle of 2013, the whole company moved from the Yongxin center located in CBD to the Yizhuang Economic Development Zone in the South Fifth Ring Road. The number of employees was reduced to 20%, and the number of employees was controlled to 3000 people. The redundant product line was cut down and the basic funds were paid attention to.

Subsequently, it announced that the V+ was on sale, and the 3 departments of the joint venture were being adjusted to take part in the foreign investment business.

At present, three businesses have been consolidated and the V+ team is responsible for all third party brand businesses.

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< p > < strong > several conjectures < /strong > < /p >.

< p > strong > conjecture 1: < /strong > after the latest round of financing, the relationship between suppliers and suppliers will first be properly handled so as to avoid the recurrence of debt rumours.

The new emphasis is on the strength of platform business. Two aspects: first, the pformation of platform products and trading systems; and two, the third party brand sellers.

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< p > increasing the strength of our customers to the platform business does not mean abandoning the road of our own brand, but the strategy must be adjusted.

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< p > experienced the crisis of category expansion until the second half of 2013, and the late night conversation between Lei Jun and Chen's legendary legend.

In this process, there were 19 categories of fans who finalized seven or eight categories of T-shirts, shirts, trousers, canvas shoes, ultra lightweight down coats, POLO shirts, and so on, so that the inventory crisis would be greatly reduced.

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< p > < strong > conjecture two: < /strong > platform business will be a new breakthrough point, but it is only a complement to the road of brand e-commerce.

Its latest round of financing will strengthen original design in the category of reduced reservation, and the idea of Internet brand centered on "fast fashion" will not change.

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< p > from Han Han and Wang Luodan, "object", "a href=" http://sjfzxm.com/news/index_s.asp "> Huang Xiaoming < /a >" hold body ", < a href=" http://sjfzxm.com/news/index_s.asp "> Li Yuchun < /a >" born 1984 "...

Then the heavy gold won the "a href=" http://sjfzxm.com/news/index_s.asp "China good voice < /a" brand image and the second quarter good voice students and other elements for clothing design, production and sales, and everyone became the first to sign the second season good voice student brand.

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< p > the former is known as a classic case in the marketing field. The latter is known as the "a href=" http://sjfzxm.com/news/index_s.asp "marketing" /a, which successfully captured business opportunities.

Indeed, all customers rely on this type of marketing to become an Internet brand.

But I don't know if it was burned out, and the problem was exposed when it stopped.

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< p > < strong > conjecture three: < /strong > according to the progress of the previous financing, if the customer continues to burn the money in the past, the new financing of the 100 million US dollars will only burn for a year at this volume.

Therefore, marketing strategy is bound to be adjusted.

After getting the money, everyone in the marketing will surely live within their means, and no longer use money to smash slogans and brands like they used to.

The best way to consider is to create explosive funds (which are different from the previous 29 yuan compassionate, so that low price marketing is the root cause of the "bruising" of the fan brand.

Future explosions will take into account quality and gross margin.

Another way is to cooperate with all customers and the content of the shopping guide website.

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< p > < strong > conjecture four: < /strong > mobile electric business is the trend of the times. < a href= "http://sjfzxm.com/news/index_s.asp" > Ali < /a >, Tencent has already laid out the layout. The above data on customer mobile data do not negate the existence of moisture. It can serve as a representative of the vertical electricity supplier in the survival of sandwiched joints, and will not miss the "fast track" of mobile electricity providers.

"P" was announced at the GMIC2013 conference. Customers started making mobile clients in February 2012. By May 2013, orders for daily orders were 31 thousand, a 8000 increase over the same period last year, an increase of 300% over the same period last year.

And emphasizes that the goal of the customer mobile department is that in 2014, the sales of mobile clients will account for 30% of the total customers.

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< p > there is no much retreat for all customers. The direction of the new round of financing will become more obvious.

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