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Sales Communication Skills To Explain Why Customers Say "No"
< p > to see why the customers say "no". < /p >
< p > < < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > sales process, salesmen from meeting customers and negotiating to explain every link to the list may encounter customer's refusal. For salesmen, customers say "no" is a common occurrence and a common occurrence. No rejection is not normal, because no refusal has no sales. Generally speaking, sales begin with customers not buying. It is a process of actively persuading customers to never buy and decide to buy. Therefore, as an excellent salesperson, when facing a customer's "no", they can not feel depressed, but should actively cheer up and make efforts. Successful salesmen will not be afraid of customers saying "no", but will seriously understand and analyze the reasons why customers say "no". Generally speaking, customers say "no" comes mainly from two main reasons: < /p >
< p > < strong > 1. Customers' reasons < /strong > < /p >
< p > generally speaking, there are several reasons for saying "no" from customers: < /p >
< p > < strong > 1. customary refusal of customers < /strong > /p >
< p > some < a href= "http://www.91se91.com/news/index_s.asp" > Customer < /a > a salesperson refused to express. Customer's habitual refusal is a natural reaction. Refusal is only a customary reflex action of the customer unless he listens to it. Unfortunately, such a situation is rare. Generally speaking, only by refusing can we understand the real idea of the customer, and refuse to deal with it is the best time to lead people to make a deal. < /p >
< p > < strong > 2. customers really do not need < /strong > /p >
< p > if customers do not have such needs at all, it is natural for customers to say "no". However, when a customer asks a salesperson for a "no need" refusal, the salesperson should seriously deal with it and not be in a hurry to withdraw. This is also the time to test salesmen's courage, wisdom and responsiveness. Because purchase demand is affected by many factors, it is necessary for salesmen to persuade them to buy before they can not confirm whether customers really need. Only by eliminating the most unfavorable factor of "no need" can we promote the transaction. < /p >
< p > < strong > 3. customers' bad mood < /strong > < /p >
< p > customers are in a bad mood and in low ebb, which is another reason for their "no". When the customer is depressed, even if he wants to buy the product, he will deliberately put forward various opinions or even malicious objections because of his irritability. As a result, many salesmen came back with their grievances. Just because he had just received a batch from his supervisor, he had come to a door-to-door ghost instead of scolding him. When you encounter such a thing, you must turn your back on it, turn around and forget it, and come back another day. < /p >
< p > < strong > 4., the customer has no purchasing power < /strong > < /p >
< p > generally speaking, the purchasing power of customers is certain, yes, yes, no, it does not seem to be related to the efforts of salesmen. So when customers say, "sorry, I don't have money to buy now", maybe customers really have no purchasing power. Most of the people who sell less than a href= "http://www.91se91.com/news/index_c.asp" "sell less than /a" are discouraged when they hear this. Is it not a waste of words without money? At that time, many salesmen did that. None of the experienced salesmen will give up. They know that what customers call "no money" is very flexible. As long as they are willing to buy, the problem of money is not impossible to solve. < /p >
< p > 5. customers have no decision-making power. < /p >
< p > sometimes customers have the idea of purchasing products, and they can accept prices, but they have no decision-making power. This is also the main reason why customers say "no". With this knowledge in mind, we can do some persuasive work in a targeted way. Of course, salesmen must exercise themselves and have keen observation. This is the key to your success in sales. < /p >
< p > < strong > two, the reasons for sales personnel < /strong > < /p >
< p > customers say "no" not only for customers but also for salesmen. < /p >
< p > < strong > 1. did not communicate effectively < /strong > < /p >
< p > communication aims at eliminating vigilance and reaching consensus. A good salesperson should be able to communicate with customers by avoiding excessive professional terminology, using accurate and accurate information, and learning to communicate with customers in concise and clear language. If a salesperson fails to do this, it will be inevitable for clients to say "no". < /p >
< p > < strong > 2. did not establish confidence < /strong > /p >
< p > building trust is the core of successful sales. If you can't win trust, you will not be able to successfully sell products. Without trust, the more you speak, the more defensive the client will feel. There are many reasons why salespeople can not establish trust with customers. Sincere attitude, proper behavior and good image are the key to building trust. < /p >
< p > < strong > 3. deceive the false words < /strong > /p >
< p > rhetoric is difficult to deceive customers, because customers have no confidence in salesmen before they are sold with salesmen, and they will take a look at every word spoken by salesmen. If they add false words, the results can be imagined. Of course, some people will get involved in business by cheating, but this approach is not far away. < /p >
< p > < strong > 4., posture posture pressure /strong < < /p >.
< p > most customers, because they do not know the products, will bring up some childish or even wrong questions in the process of communication. This is precisely the chance. Many salesmen were left in the cold at the front. They showed the appearance of a mentor, posing high attitude and putting pressure on others. All in all, it is normal for customers to say "no". Sales can be denied if there is a refusal. Sales personnel should be good at finding and grasping, refusing to accept and turning crisis into a turning point. Judging from the reasons of customers' refusal, we should judge the needs of customers, get information from customers, understand the trust degree of our customers, and quickly adjust their marketing strategies. < /p >
< p > < strong > experts dial < /strong > /p >
<p> 事實(shí)上,客戶(hù)說(shuō)“不”還有一些細(xì)節(jié)上的原因:銷(xiāo)售人員所推銷(xiāo)的產(chǎn)品對(duì)客戶(hù)來(lái)講還沒(méi)有產(chǎn)生很強(qiáng)的誘惑力和緊迫感,客戶(hù)比較安于現(xiàn)狀;客戶(hù)正忙于其他工作,興奮點(diǎn)根本沒(méi)在銷(xiāo)售人員要推銷(xiāo)的事情上;大多數(shù)人對(duì)不速之客都懷有戒備之心,就連我們自己也不例外;每天都有很多的銷(xiāo)售人員突然拜訪,而且手法平庸,甚至死纏爛打,客戶(hù)對(duì)此已感疲勞和厭倦;有的客戶(hù)自高自大、輕視別人的服務(wù),忘記自己賺的錢(qián)也是別人“給”的,離開(kāi)別人提供的服務(wù)誰(shuí)都寸步難行;銷(xiāo)售人員自己說(shuō)話(huà)不恰當(dāng),造成客戶(hù)的曲解或者誤解;銷(xiāo)售人員說(shuō)話(huà)不清楚,客戶(hù)沒(méi)有詳細(xì)地了解產(chǎn)品與服務(wù)的優(yōu)點(diǎn);銷(xiāo)售人員的言行舉止不合乎禮儀規(guī)范;銷(xiāo)售人員給客戶(hù)造成心理上的不舒服,使得他拋棄利益上的考慮,拒絕<a href="http://www.91se91.com/news/index_f.asp">成交</a>請(qǐng)求;銷(xiāo)售人員的穿著打 As a result of his psychological adverse reactions, he was not interested in talking with salesmen; sales staff visited or phoned the wrong time, causing customers' resentment; salesmen had no confidence in their company or products. < /p >
< p > < < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > sales process, salesmen from meeting customers and negotiating to explain every link to the list may encounter customer's refusal. For salesmen, customers say "no" is a common occurrence and a common occurrence. No rejection is not normal, because no refusal has no sales. Generally speaking, sales begin with customers not buying. It is a process of actively persuading customers to never buy and decide to buy. Therefore, as an excellent salesperson, when facing a customer's "no", they can not feel depressed, but should actively cheer up and make efforts. Successful salesmen will not be afraid of customers saying "no", but will seriously understand and analyze the reasons why customers say "no". Generally speaking, customers say "no" comes mainly from two main reasons: < /p >
< p > < strong > 1. Customers' reasons < /strong > < /p >
< p > generally speaking, there are several reasons for saying "no" from customers: < /p >
< p > < strong > 1. customary refusal of customers < /strong > /p >
< p > some < a href= "http://www.91se91.com/news/index_s.asp" > Customer < /a > a salesperson refused to express. Customer's habitual refusal is a natural reaction. Refusal is only a customary reflex action of the customer unless he listens to it. Unfortunately, such a situation is rare. Generally speaking, only by refusing can we understand the real idea of the customer, and refuse to deal with it is the best time to lead people to make a deal. < /p >
< p > < strong > 2. customers really do not need < /strong > /p >
< p > if customers do not have such needs at all, it is natural for customers to say "no". However, when a customer asks a salesperson for a "no need" refusal, the salesperson should seriously deal with it and not be in a hurry to withdraw. This is also the time to test salesmen's courage, wisdom and responsiveness. Because purchase demand is affected by many factors, it is necessary for salesmen to persuade them to buy before they can not confirm whether customers really need. Only by eliminating the most unfavorable factor of "no need" can we promote the transaction. < /p >
< p > < strong > 3. customers' bad mood < /strong > < /p >
< p > customers are in a bad mood and in low ebb, which is another reason for their "no". When the customer is depressed, even if he wants to buy the product, he will deliberately put forward various opinions or even malicious objections because of his irritability. As a result, many salesmen came back with their grievances. Just because he had just received a batch from his supervisor, he had come to a door-to-door ghost instead of scolding him. When you encounter such a thing, you must turn your back on it, turn around and forget it, and come back another day. < /p >
< p > < strong > 4., the customer has no purchasing power < /strong > < /p >
< p > generally speaking, the purchasing power of customers is certain, yes, yes, no, it does not seem to be related to the efforts of salesmen. So when customers say, "sorry, I don't have money to buy now", maybe customers really have no purchasing power. Most of the people who sell less than a href= "http://www.91se91.com/news/index_c.asp" "sell less than /a" are discouraged when they hear this. Is it not a waste of words without money? At that time, many salesmen did that. None of the experienced salesmen will give up. They know that what customers call "no money" is very flexible. As long as they are willing to buy, the problem of money is not impossible to solve. < /p >
< p > 5. customers have no decision-making power. < /p >
< p > sometimes customers have the idea of purchasing products, and they can accept prices, but they have no decision-making power. This is also the main reason why customers say "no". With this knowledge in mind, we can do some persuasive work in a targeted way. Of course, salesmen must exercise themselves and have keen observation. This is the key to your success in sales. < /p >
< p > < strong > two, the reasons for sales personnel < /strong > < /p >
< p > customers say "no" not only for customers but also for salesmen. < /p >
< p > < strong > 1. did not communicate effectively < /strong > < /p >
< p > communication aims at eliminating vigilance and reaching consensus. A good salesperson should be able to communicate with customers by avoiding excessive professional terminology, using accurate and accurate information, and learning to communicate with customers in concise and clear language. If a salesperson fails to do this, it will be inevitable for clients to say "no". < /p >
< p > < strong > 2. did not establish confidence < /strong > /p >
< p > building trust is the core of successful sales. If you can't win trust, you will not be able to successfully sell products. Without trust, the more you speak, the more defensive the client will feel. There are many reasons why salespeople can not establish trust with customers. Sincere attitude, proper behavior and good image are the key to building trust. < /p >
< p > < strong > 3. deceive the false words < /strong > /p >
< p > rhetoric is difficult to deceive customers, because customers have no confidence in salesmen before they are sold with salesmen, and they will take a look at every word spoken by salesmen. If they add false words, the results can be imagined. Of course, some people will get involved in business by cheating, but this approach is not far away. < /p >
< p > < strong > 4., posture posture pressure /strong < < /p >.
< p > most customers, because they do not know the products, will bring up some childish or even wrong questions in the process of communication. This is precisely the chance. Many salesmen were left in the cold at the front. They showed the appearance of a mentor, posing high attitude and putting pressure on others. All in all, it is normal for customers to say "no". Sales can be denied if there is a refusal. Sales personnel should be good at finding and grasping, refusing to accept and turning crisis into a turning point. Judging from the reasons of customers' refusal, we should judge the needs of customers, get information from customers, understand the trust degree of our customers, and quickly adjust their marketing strategies. < /p >
< p > < strong > experts dial < /strong > /p >
<p> 事實(shí)上,客戶(hù)說(shuō)“不”還有一些細(xì)節(jié)上的原因:銷(xiāo)售人員所推銷(xiāo)的產(chǎn)品對(duì)客戶(hù)來(lái)講還沒(méi)有產(chǎn)生很強(qiáng)的誘惑力和緊迫感,客戶(hù)比較安于現(xiàn)狀;客戶(hù)正忙于其他工作,興奮點(diǎn)根本沒(méi)在銷(xiāo)售人員要推銷(xiāo)的事情上;大多數(shù)人對(duì)不速之客都懷有戒備之心,就連我們自己也不例外;每天都有很多的銷(xiāo)售人員突然拜訪,而且手法平庸,甚至死纏爛打,客戶(hù)對(duì)此已感疲勞和厭倦;有的客戶(hù)自高自大、輕視別人的服務(wù),忘記自己賺的錢(qián)也是別人“給”的,離開(kāi)別人提供的服務(wù)誰(shuí)都寸步難行;銷(xiāo)售人員自己說(shuō)話(huà)不恰當(dāng),造成客戶(hù)的曲解或者誤解;銷(xiāo)售人員說(shuō)話(huà)不清楚,客戶(hù)沒(méi)有詳細(xì)地了解產(chǎn)品與服務(wù)的優(yōu)點(diǎn);銷(xiāo)售人員的言行舉止不合乎禮儀規(guī)范;銷(xiāo)售人員給客戶(hù)造成心理上的不舒服,使得他拋棄利益上的考慮,拒絕<a href="http://www.91se91.com/news/index_f.asp">成交</a>請(qǐng)求;銷(xiāo)售人員的穿著打 As a result of his psychological adverse reactions, he was not interested in talking with salesmen; sales staff visited or phoned the wrong time, causing customers' resentment; salesmen had no confidence in their company or products. < /p >
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