The Secret Of YOUNGOR's Steady Operation

　 Quality Proverbs

YOUNGOR (expand location information) to adhere to "global" clothing The goal of "benchmarking" in manufacturing industry and the quality spirit of "one needle and one line" are created, and the quality responsibility system of "three dimensions and four levels" is created, and a "12345" quality working mode conforming to the actual situation of enterprises is formed. Through the brand culture guide, brand innovation drive, brand quality guarantee "three full" quality management mode to achieve sound operation, leading the development of China's garment industry.

In December 16th 2013, the award ceremony of the first China Quality Award was held in the highest quality government honor in China. YOUNGOR group Limited by Share Ltd won the nomination award of China Quality Award in fourth place, becoming the only enterprise in the national garment industry to win this award.

As one of the largest clothing enterprises in China, YOUNGOR group Limited by Share Ltd was once referred to by Zhejiang capital circles as "the most serious business". Recently, YOUNGOR group Limited by Share Ltd (general manager of YOUNGOR) general manager Xu Qigang said in an interview with the media that although YOUNGOR has been involved in diversified management in recent years, YOUNGOR has started with clothing and has always been developing apparel as its main business.

YOUNGOR not only said so, but also did so. In June 2013, YOUNGOR returned two Hangzhou Shenhua plate blocks, which is widely believed to show its courage and determination to concentrate more efforts on its main business.

Brand culture leads self transcendence

It is one of YOUNGOR's goals to transform from product maker to brand culture creator. As early as in 2009, Li Ru, chairman of YOUNGOR group, put forward that he should turn from technology intensive to art and creative enterprise, and transform YOUNGOR from garment factory to "cultural and artistic world of creative creation".

At present, YOUNGOR's six brands have formed their own distinct brand positioning, outstanding product styles, prominent brand YOUNGOR, highlighting functionality; high-end brand MAYOR aims to build China's customized brand, low-key luxury; GY brand to build the world of young people in fashion style; CEO represents the coastal customs of the UK; HANP health, environmental protection, fresh and elegant origin from Tiancheng; Hart Schaffner Marx inherit the American casual wind.

In order to enhance the cultural connotations of the six brands, YOUNGOR also set up the YOUNGOR creative arts and Design Co., Ltd. of Ningbo. The main function of the company is to refurbish the existing shops and decorate the new shops in the future according to the different product positioning and target consumers of the six brands.

Talent is one of the driving forces of the development of brand culture. Based on this, YOUNGOR's six brand studios actively cultivate outstanding design talents, and Japan, Europe and other first-class. Designer Team work, in Italy and other countries to build a design center, collecting industry fashion forefront information, absorb the latest design concept. These efforts have brought notable results to YOUNGOR. In recent years, sales in the domestic market of YOUNGOR have increased rapidly, sales have increased by 20% annually, and the profit has increased by more than 38%. "In 5 years, we can completely reinventing a YOUNGOR," said Li Rugang, general manager of YOUNGOR. Under the guidance of brand culture, YOUNGOR is gradually realizing self transcendence, showing the positive posture of Chinese clothing brand in international competition.

　 Innovation drives core advantages

When you enter YOUNGOR, you will be surprised at its size: upstream. Spin The city, the middle reaches of the clothing city, downstream flagship store, seems to be an aircraft carrier. YOUNGOR has established a vertical garment industry chain from raw materials, fabrics, garments, and sales, and the product quality and R & D capability has reached the international advanced level. With the core advantages of vertical industry chain, YOUNGOR has achieved one after another technological innovation breakthrough.

HP finishing cotton ironing shirts, nano +VP ironing shirts, DP non ironing shirts? YOUNGOR's shirt products are endless. It is worth mentioning that DP ironing shirts can still maintain excellent wrinkle free ironing effect after repeated washing, full handle, excellent breathability, moisture absorption and excellent gloss.

Making the garments that others can't make and improving the added value of products are the train of thought for YOUNGOR's technological innovation. YOUNGOR has done similar research on suit fabrics, and developed a suit of crease free and crease resistant suit fabrics. "The crease suit we made is priced over 4000 yuan, and the average suit price is only 2000 yuan." Li Rucheng said.

There is no end to innovation. Today, YOUNGOR's development in hemp products has made remarkable achievements in the world. A colleague from Italy once said that they spent more than 20 years researching and developing this field, and now Chinese enterprises are already in the front.

Quality first guarantees aircraft carrier voyage

For enterprises with the advantage of industrial chain, only by ensuring the high quality of the whole industrial chain can the competitive advantage of the industrial chain be brought into full play. After years of development, high quality is becoming another "business card" of YOUNGOR.

Gradually formed in YOUNGOR Brand clothing "Quality first" is always the core strategy in the vertical chain of textile and apparel, which is a leader in textile industry. According to the reporter, at present, the mature and complete quality control system runs through all aspects of YOUNGOR quality management. Under the guidance of total quality management, YOUNGOR implements the PDCA cycle mode, which runs through all production processes such as accessories inspection, product quality control, factory inspection and so on, and implements the "full inspection" system for the accessories, and controls the whole process of the semi-finished products. Through the "finished product inspection system", it ensures that the final pass rate of the finished products is more than 98%, and the qualified rate of the factory sampling inspection reaches 100%.

Li Ru, chairman and chief executive of YOUNGOR, said that clothing is the foundation of YOUNGOR's "international brand Centennial enterprise". According to public information, YOUNGOR now has 1 state-level enterprise technology centers and 3 provincial-level technology centers, 51 authorized patents, 20 national torch plans and 20 key national product projects, and has formed an industrial chain with brand clothing as the leading and innovation driven industry. Its main product shirts and suits have been the first to maintain the comprehensive market share in China for many years. YOUNGOR, the veritable textile and garment industry carrier, is heading for the goal of "becoming the benchmark of global garment manufacturing".