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Winter Clothing To Teach You After Spring Festival Clothing Sales Promotion Strategy

2014/2/10 11:36:00 366

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nowadays, the consumer buying habit has undergone great changes when the consumption era is coming.

Consumers are becoming more and more popular. Therefore, it is very important to plan various forms of clothing store promotion.

Spring is a season for clothing to flourish, and consumers, especially female consumers, have higher demand for clothing.

At this time, if the clothing store does a good sales promotion, it will be very good for the clothing store business.

Then, how should we do the Spring Festival clothing sales promotion? Below, Xiaobian will discuss with you all, hoping to help you.

clothing stores must first communicate clearly before they engage in promotional activities, determine the recipients of information, disseminate what information and when and where they will be disseminated.

In terms of specific planning, several tasks must be done well:

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< center > < img alt= "spring clothing promotion strategy (Figure 1)" src= "http://img1.nz86.com/upload/picture/system/24/92/3/8908478817079045.jpg" width= "380" height= "261" / > /center >

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< a href= "http://www.91se91.com/news/list.aspx Classid=101112107108 > > clothing store promotion > /a > requires accurate positioning and distinct theme.

In the end is to convey to the consumer brand image or the reality of sales, so as to determine the best promotions of clothing stores.

In addition to careful planning and personnel arrangement, there should be a good plan for the purpose and theme of the activity to go deep into everyone's mind, fully mobilize their enthusiasm, and give detailed promotion plans and details training to the promoters.

Confirm the promotion time of clothing store, promotion time is sooner rather than later.

It's best to be three days earlier than the opponent, so as not to be beat by the opponent.

We must seize the opportunity to plan well.

Build a good clothing store promotion atmosphere.

The poster should be colorful, and the music in the clothing store hall should be perfect to stimulate customers' desire to buy.

make an appropriate sales target and incentive plan. The discount should be obvious. Don't make it too complicated. It will make people feel that the more sense of cheap, the greater the chance of success.

It is necessary to control the promotion cost of clothing store, so that it can achieve better results.

Make an evaluation summary, accumulate experience for the next clothing store sales promotion activities.

clothing store promotion needs four points: 1, the survey is in place, < a href= "http://www.91se91.com/news/list.aspx Classid=101112107105" > propaganda dislocation < /a > 2, the supply of goods must be well prepared; 3, the location of activities is remote and sparsely populated; 4, time is best controlled within a week.

the clothing market is quite wide in spring. The fashion dress on the market is the favorite style of urban white-collar workers, so the clothing store owner must do a good job in sales promotion.

the temperature is above 15 C, and the spring dress is broken off .

Last weekend, several stores in Hangzhou city were crowded. Miss Chen was the VIP of Hangzhou Tower. She received several invitations from spring brands in the morning. "I always wanted to buy some clothes for new year's wear while I was on sale at the winter wear, but the two days were too hot. I can't afford to take off my coat in the mall."

She said.

however, to her surprise, part of the spring style has broken off.

"P >" because of the recent high temperature, the sales of spring clothing in all the major stores have been pulled up, and the performance is better than last year.

at the moment, from all the department stores in Hangzhou City, spring clothes have been completely new. Many counters such as BNX and Broadcast accounted for about 30% of spring clothes, while Only, VEROMODA and other brands accounted for about 90% of spring clothes.

At present, spring clothes seldom start to discount. This year's price is not much different from previous years.

winter wear is lowest to sixty percent off, < a href= "http://www.91se91.com/news/list.aspx Classid=101112107101" > down coat < /a > some are not selling /strong > /p >

Less than p years ago, many garment suppliers were faced with the following problems: first, they had to grab their heads in spring clothes, but there were still a lot of goods to be cleared in winter.

"spring clothes started this year as early as December. The first wave spring dress is mainly for decorating the counters full of winter clothes, so for clothing manufacturers, it is the best time to clear out winter clothes before the new year's Eve from late December to next year."

The store staff said.

However, the "high temperature" for more than 15 consecutive days has made it difficult to get rid of the winter.

at present, the proportion of winter goods in the major counters is still over 50%, and the down garments, overcoats and thick sweaters are the main objects of the clearing. At the moment, the winter dress discount is the lowest, such as the ROEM winter dress is the lowest 60 percent off, the SELECTED winter clothing part is 50 percent off, and the MURUA winter dress is 5-7 fold.

a lot of clothing brands in the second half of 2012 have reduced the order quantity of winter clothing in 2013. The reason for the initial downplay is that the big economic environment leads to a decline in purchasing power.

it is reported that the major express companies are now in semi vacation state. Many Internet sellers have issued a notice of "stop shipment" after 20 days. This also allows most online shopping to enter "hibernation" temporarily. According to the data released by the shopping website, the current spring and winter clothing index are all down year by year, because more and more shops begin "New Year's holiday". This also lets a large number of customers who have been relying on online shopping choose to enter the physical store to buy new year's new clothes.