Clothing Terminal Retail Skills: Catch Up With Small Targets, Big Explosions

"P > sales goal is undoubtedly one of the most important vocabularies of retail practitioners. In store performance management, sales targets represent a specific figure in every year, every month, every day, and every time period.

At the same time, the realization of this figure also reflects the development expectation of our brand and the operation and management efficiency of the store.

But in the actual retail management process, we will find that stores tend to set goals easily and achieve difficulties.

So how can we make target management really effective and promote the growth of store performance? < /p >

< p > with the improvement and maturity of a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > retail brand management > /a > in recent years, the formulation principles of sales targets have been very clear. We usually make sales targets for shops according to the level of shops, the size of shops, the business area, commodity category (product line), promotional activities and other factors, combined with the maturity and sales expectations of shops.

As a store manager, it is more necessary to break down a large sales target through the actual situation of the shop, and then break it down into more specific small targets, so as to achieve effective target process management.

At the same time, the small targets set up continuously can make the sales team of the shop more clearly concentrate on the effort, reduce the staff's resistance to big goals, and the continuous completion of each small target can increase the pleasure of store work and effectively establish the team's sales confidence and manager's prestige.

Here, we will give readers some tips on goal setting in different shops: < /p >

< p > < strong > 1, sales coefficient objective method < /strong > < /p >

< p > Sales coefficient objective method is a commonly used target decomposition method after the establishment of store performance target. It is suitable for shops with single goal setting and store managers who are just beginning to contact shop sales data management.

As we all know, the turnover of the shop on the same day and the change of the price per unit (unit number and unit price) determine the high and low sales volume. By comparing the sales data of the same store, the same store or the same type of store, and by combining the actual performance of the store staff, the shopkeeper can clearly judge the difference of the sales coefficient of his shop, which is the short sale of the shop. Therefore, refining this coefficient to set a clear goal and improving the attention and promotion of all the staff in this shop is a breakthrough for the shop to improve rapidly < a href = "http://www.91se91.com/news/list.aspx ClassID=101112107101" > performance level < /a >.

The detailed analysis and formulation methods are as follows: < /p >

< p > < /p >.

< center > < img alt= "" src= "http://img.ef43.com.cn/newsImages/2014/1/19162440d2f.jpg" width= "386" height= "426" / "< /center >

< p > < /p >.

< p > < /p >.

< center > < img alt= "clothing terminal retail skills: catch up with small targets, big bang" src= "http://img.ef43.com.cn/newsImages/2014/1/19162428765.jpg" width= "520" height= "558" / "/center".

< p > < /p >.

< p > < strong > two, phase sprint target method < /strong > /p >

Stage P sprint goal method is an effective way to enhance store manager's goal management consciousness. It is suitable for shopkeeper with certain management experience. At the same time, the store has accumulated effective data and can provide corresponding data support shops.

Because sales morale of shop is the embodiment of leadership and the embodiment of staff cohesion and sales confidence. In the daily management process, store managers must make use of the opportunity of shop celebration, large-scale promotion and end of season clearance to formulate short-term shop sprint targets, so as to ensure that the growth of shop performance has a explosive growth in the case of significant increase in students' opportunities (large passenger flow and favorable commodity prices), and also targeted to strengthen each employee's < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > sales skill < /a >.

After making such goals, they must be broken down into individuals, time periods or sales areas, and each time period will be notified and followed up, and encouraged to be reached, and the corresponding solutions or support can be provided in time to promote the achievement of individual and store goals.

This process also helps store managers develop goals and follow up work habits, and significantly improve store managers' ability to control the store.

Phase sprint targets can be specified: < /p >

< p > sales target: decompose to every day, every time period, and every sales area < /p >

< p > sales target: for key categories, high value goods, seasonal goods, advertising goods, etc. < /p >

< p > year-on-year growth target: Sales synchronization ratio, the intensity of the same activity, and the range of commodities (category) participating in activities are less than < /p >.

< p > competitive product PK Objective: the ranking of shopping malls and the poor sales of competing products.

< /p >

< p > target of activities: the number of gifts, the proportion of sales promotion activities, the number of promotional items, the number of activities per employee or the percentage of performance, < /p >

< p > employee promotion goal: according to the difference of sales ability of each employee, under the premise of the overall goal, set up personal target number, joint rate, unit price, < a href= "http://www.91se91.com/" for different employees, personal performance > /a > ring growth value, personal sales ranking goal, etc. < /p >