Interpretation Of The Failure Of UNIQLO'S Shoe Sales

< p > < strong > 1. < a href= "http://www.91se91.com/news/index_c.asp" > < < /a > > < /strong > /p >

< p > the reason is simple: those who buy uniforms will choose shoes that are higher than UNIQLO brand and price.

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People who buy basic products of P will buy leather shoes and new hundred Lun sneakers at this level.

How much do you want to sell the shoes of UNIQLO? It's too expensive to affect the whole price system, so you can't do that quality.

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< p > like the rich Chinese people who went abroad to grab LV bags, they did not see anyone who was mad at Chanel's suit.

LV the old flower bag can be used for 365 days. The quality can be memorable for many years, and it will never be out of date. It is almost the same price as the daily bag used in the domestic market brand.

Under the premise of not having so much money, it is always good for men to look at their waist, women to look at their bags, and invest in higher rate single products.

The purchase of UNIQLO shoes often becomes idle.

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< p > do you see that Muji shoes sell well? If UNIQLO makes shoes, it is no better than Muji level. Anyway, I will not buy it, even the real leather.

And the Muji category is more than UNIQLO, which is all inclusive. Many things flow very slowly (for example, his kitchen utensils seem to be very few people buying, not hanging there). If the goods store there does not affect the purpose of his "quick sale", and the Muji shop area is larger than UNIQLO, the smaller area should sell goods with higher turnover rate.

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< p > as for Zara and H&M, they are designed for sale, shoes and accessory are all things that can strongly reflect the design style, and women really need to buy goods for design (they have more women's clothing, and UNIQLO is more men's clothing).

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Accsesory of < p > a href= "http://www.91se91.com/news/index_c.asp" > UNIQLO "/a" can not be sold, and shoes are not quite the same.

Excellent clothing is cheap and fine, accsesory price performance is not high, a scarf is sold to a single sweater price.

And the demand for basic accsesory doesn't have much demand for basic clothing -- many people will wear basic clothes and make some care machines on accessories. So, if it's a common or important accsesory, you can choose a higher brand, such as coach, usually with style, Taobao can do it.

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P > by the way, by the way, why did the van's canvas shoes be successful: most of the consumer groups he captured were bought in the small shoe store of a residential area for less than 100 yuan of canvas shoes.

I bought a pair with the wind and never bought second pairs.

This consumer group will not add much value to customers.

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< p > < strong > 2. < a href= "http://www.91se91.com/news/index_c.asp" > short design > /a >.

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< p > UNIQLO did not sell shoes well.

Why is it not easy to say why shoes are not selling well? The design ability of UNIQLO's products is short board. The importance of buying shoes and clothes is also very different. Whether the brand appeal of the basic brand can be effective in shoes is hard to say whether it can fully play its core competitiveness of product quality, production, inventory and so on.

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< p > the result is that the shoe brand of UNIQLO did not erupt and shut down quickly.

Similarly, UNIQLO's accessory category has been very weak, and knows it, but it just doesn't do H&M, Forever21.

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The P (Fast Retailing) group (UNIQLO parent company)'s multi industry operation is very exaggerated. There are few blind spots in the clothing field. Even if the main brand of UNIQLO is not done, it will be completed through acquisitions.

Around 2003, there was a special selling brand of high-grade food.

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