China Shoes City Wenzhou Leather Shoes Lingering Forward And Developing Slowly

< p > "business is hard to do."

This became Zhang Li's most famous phrase during the Spring Festival. She has worked in Wenzhou for more than ten years in the "a href=" http://www.91se91.com/ "target=" _blank "shoes" /a industry production and processing business, which can be seen as the whole process of Wenzhou's "China Shoes Capital" from the rapid rise to the current shuffle pformation.

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< p > in the footwear industry of the whole country, Wenzhou's position is very important. Its size and quantity are second to none. AOKANG, Kangnai, Yi Kang, red dragonfly, spider king, Japanese Thai and other well-known brand shoes enterprises are born here.

According to the latest data of Wenzhou shoe leather industry association, in 2013, the footwear industry in Wenzhou completed a total industrial output value of 85 billion 200 million yuan, which is equivalent to 1/5 of the total output value of 441 billion 848 million yuan of Industrial Enterprises above Designated Size in Wenzhou city.

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< p > but in recent years, with the return of labor force, land, energy, environmental protection and other factors of production cost superposition, many shoe enterprises in Wenzhou have been struggling, and some shoe enterprises have moved to Southeast Asia, or Henan, Jiangxi and other inland provinces.

Nevertheless, for individual entrepreneurs like Zhang Li, what is most concerned now is the inventory problem of shoe factories.

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< p > cotton shoes are unsalable < /p >.

< p > western suburb of Wenzhou, a small town called Shuang Yu is known as the "shoes capital of China".

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< p > walking on the main road of the park, both sides are intensive shoe factories.

According to the park management staff, the three main industries such as a href= "http://www.91se91.com/" target= "_blank" > Leather > /a, leather shoes and leather goods have been formed on the twin islands, and the shoe leather industry chain, which is relatively well matched with leather chemicals and shoe materials, is about 4500. The number of shoe factories is close to 6000, and the number of employees is 350 thousand.

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< p > > "48 yuan for children's shoes and 98 yuan for leather shoes". In front of many shoe factories, low priced shoes are placed on the spot. From the price point of view, these fashionable shoes are much cheaper than the shoe stores outside.

"A little bit," a resident official told the daily economic news. These are all stock shoes, and the company's cotton shoes are not sold out.

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< p > Zhang Li's shoe factory is located in the two phase of the double shoe shoe market. Her headache is also a stock problem.

Recently, news about Wenzhou's brand shoes, leather shoes and shoes in the domestic market has been seriously unsalable, and great efforts have been made to promote sales.

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< p > Zhang Li's stock anxiety is not an example. AOKANG International (603001, SH) AOKANG shoes are among the most popular brands in the men's shoes market, and they also refer to < /p > in the mid 2013 earnings report.

In 2013, for the shoe industry, it is facing a greater challenge. The consumer market is sluggish, consumer confidence is on the decline. E-commerce, shopping centers and other new retail channels divert consumer groups. The footwear industry as a whole has seen a slowdown in growth rate, an increase in P Plus, and a decline in efficiency.

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< p > Zhang Li admitted that her company's sales of cotton shoes in 2013 were only 60% of the same period in 2012.

Wenzhou Huamei shoes company, which is the two phase of shoes, is making efforts to expand the sales channels for the coming year. The company's front door is covered with bright colors to welcome distributors and agents from all over the country.

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< p > "in order to reduce inventory, shoe factories continue to reduce the threshold of agents and pform into online retailing, such as sinking regional agents. The original agency is concentrated at the provincial level, so long as we find a provincial agent, we must sink to the municipal level, even district and county level".

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< p > above shoe factory responsible person said, now directly sank to the district and county level, the intermediate link agent "Exploitation" reduced, the price is also reduced, the original pair of shoes to sell 150 yuan, now sell 100 yuan, shoe factory by reducing the price to stimulate market consumption.

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< p > the footwear industry in Wenzhou is wandering along with Zhang Li's shoe factory mainly based on the domestic market. Wenzhou mayor Xiang Xiang Shoes Co., Ltd. is mainly engaged in export trade. The current industry inventory dilemma also brings inspiration to these foreign shoe factories.

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< p > according to the data provided by Zhou Jiandong, chief consultant of Wenzhou Dingli brand management consulting organization, since 2013, the "double 11" has so far closed about 7000 kinds of footwear entities in the whole country.

At present, the footwear industry is facing enormous pressure on inventory. Taking Taobao as an example, behind the sales of 36 billion yuan of "double 11" in 2013, it may have left 80 billion yuan in stock, of which about 30 billion yuan is footwear products.

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< p > for Wenzhou, according to incomplete statistics, its production accounts for about 25% of the whole country.

If these inventory can not be processed, on the one hand will affect the local shoe factory's capital return, on the other hand, these stocks will become worse in the coming year.

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Mr. P, who has been engaged in shoes production and trade for more than 20 years, is currently the deputy general manager of the footwear industry.

This shoe factory is located in block 16, phase two of the shoe city industrial park. It is a growing small and medium-sized enterprise in Wenzhou. It mainly produces all kinds of high-grade leather shoes, sports shoes, casual shoes and so on. It has an annual average of 2 million 400 thousand pairs of orders, mainly for the United States and France customers to make order production.

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< p > Mr. Liao told reporters that in recent years, many practitioners in the "a href=" http://zs.sjfzxm.com/ "shoe factory < /a" have worked alone in factories in the early years, resulting in increased production capacity. At the same time, anti seasonal production with foreign trade can effectively avoid high inventory, and more domestic production is seasonal production. As the shoe factory adopts mechanization, the production cycle is greatly shortened, and two or three days can produce seasonal shoes.

The increase of factory owners and shortening of production cycle and other factors have increased the capacity of the industry, but the capacity of the market is limited. At present, the supply of the whole market exceeds demand.

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In the face of this predicament, Mr. Liao said that his company has been trying to compete in the differential competition, including increasing foreign trade orders, reducing costs, and making shoes with relatively higher gross margins such as leather and natural skin. P

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< p > in fact, footwear products have been one of the pillars of traditional trade commodities in Wenzhou and even Zhejiang. From the data of industrial output value and export value of footwear products in recent three years, the development of Wenzhou's footwear industry seems to be in a state of wandering.

According to official statistics, in 2011, the total output value of Wenzhou shoe leather industry reached 83 billion 80 million yuan, an increase of 6.51% over the same period last year, and 83 billion 200 million yuan in 2012, an increase of 0.21% over the same period last year. In 2013, the total industrial output value was 85 billion 200 million yuan, and the growth rate was 2.34% over the same period last year.

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