First Quarter Clothing Report: Leisure Sportswear Is Favored.

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< p > > a href= "http://www.91se91.com/news/index_x.asp" > Nike < /a > became the most popular sports apparel brand among netizens, with a 26.98% degree of attention.

In the first quarter of 2013, Nike was most concerned about the sports apparel brands of netizens. It ranked the first with 26.98% attention, followed by Adidas's concern degree of 15.50%, CONVERSE ranked third, and Internet users accounted for 9.40% (Figure 1).

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< p > daily search data found that Nike has been pulling away from other brands and firmly occupied the position of industry leader. In the first quarter of 2013, the average daily search volume of Nike was 86112 times, while the average search volume of < a href= "http://www.91se91.com/news/index_f.asp" > Adidas "/a" and CONVERSE was 49527 and 29985 times respectively.

From the average daily search volume, Nike is 1.7 and 2.9 times of Adidas and CONVERSE.

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< p > the footwear products in sportswear are 75.94%.

Footwear products in sportswear products have the highest concern, accounting for 75.94%, clothing products concern 15%, sports bag products concern 4.24% (Figure 2).

The top three brands of sportswear shoes products are similar to the overall brand ranking. Nike still takes the lead and the attention is 45.45%.

Adidas and CONVERSE account for 10.79% and 9.68% respectively.

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< p > clothing brands are ranked third in the back to back, and the ratio is 10.65%.

< a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx > > sportswear < /a > the clothing brand top three a ranking and the overall change slightly.

The ratio of back-to-back to 10.65% takes third place, while Lining and Anta ranked four or five in 10.29% and 7.9% respectively.

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< p > < strong > the basic situation of sportswear netizens < /strong > /p >

< p > 43.33% of sportswear netizens are from Guangdong, Beijing, Jiangsu, Shandong and Zhejiang.

The regional distribution of sportswear users is mainly concentrated in Guangdong (13.87% of Internet users), Beijing (11% of Internet users), Jiangsu (6.72% of Internet users), Shandong (6.16% of Internet users) and Zhejiang (5.58% of Internet users).

The proportion of sportswear users from Guangdong, Beijing, Henan, Fujian, Hubei and Heilongjiang was significantly higher than that of all netizens.

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< p > sports apparel users' interest preference is mainly < a href= "http://sjfzxm.com/news/index_s.asp" > entertainment and leisure > /a >.

The overall interest of sportswear users is entertainment and leisure. The top five hobbies are movie and TV, sporting goods, entertainment, games and music.

Compared with all netizens, the interest preference of sporting goods (Internet users accounted for 35.21%), entertainment and leisure (Internet users accounted for 26.97%), music (Internet users accounted for 18.57%), dress adornment (Internet users accounted for 12.14%%) and beauty and skin care (Internet users accounted for 11.71%) were significantly higher.

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< p > men account for more than 60%, and sportswear users are more masculine.

The overall gender distribution of sportswear users is large and the male is 61.05%. The proportion of women is 38.95%.

The gender distribution of sportswear users is significantly different from that of all Internet users.

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< p > sportswear belongs to young people. After 80 is the backbone, and 90 is a strong reserve team.

Compared with all netizens, sportswear users are younger and more energetic.

After 80, sports apparel became the focus of attention. Statistics found that sportswear users accounted for more than half of 20~29 years old, accounting for 51.41%; Internet users aged 19 and below accounted for 46.42%, accounting for only 5 percentage points less than those of post-1980s Internet users; and 30 of Internet users accounted for less than 3%.

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