Apparel And Other Retail Industries Maintained Low Growth Rate In 2014

< p > according to the Ministry of Commerce monitoring, during the Spring Festival Golden Week of 2014, the sales volume of the national retail and catering enterprises < a href= "http://www.91se91.com/business/" > Enterprise < /a > achieved sales of about 610 billion 700 million yuan, up 13.3% over the same period last year.

However, this growth rate dropped by 1.4 percentage points compared to the same period last year, 10.8% after the inflation factor, and second of the Spring Festival consumption in the past 10 years, which is only 7.3% higher than that in 2008.

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< p > despite the expert analysis, considering that the consumption environment is still weak, the pre consumption consumption is released ahead of time and the impact of three consumption is strictly controlled, the growth rate basically meets the expectations, but the signs of consumption warming are not yet clear.

It is expected that in the first quarter of 2014, although the comparable base is low, the growth rate of consumption year-on-year can hardly be improved significantly.

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According to the classification of P, sales of brand clothing, gold and silver jewelry and new electronic products increased significantly, while sales of high-end gifts decreased significantly.

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< p > according to the Ministry of Commerce monitoring, food and clothing products are popular around the country, and the economic and affordable products are especially popular. Sales of consumer goods such as electronic information products, gold and silver jewelry and other products also show a relatively fast growth trend.

Data show that the sales of goods with good price and simple packaging are booming. The sales of traditional goods sold in supermarkets in Anhui, Guangxi and Hubei increased by more than 20% over the same period last year.

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Less than P, low gold prices, coupled with the superposition of holidays and wedding needs, and so on, jewellery sales are up to 30%.

Data show that all kinds of gold and silver jewelry in the year of the horse year usher in sales peak. Sales of gold and silver jewelry in Hubei, Liaoning and Heilongjiang increased by 35%, 31.6% and 30.2%, respectively.

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< p > the sales of digital products such as mobile phones and computers in Hebei's key monitoring enterprises have more than doubled. Sales of household appliances in Gansu and Hubei have increased by 61% and 26.3% respectively.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > clothing category < /a > also continued the positive trend from negative to positive in 2013, coupled with warm winter weather to promote the early spring listing of all spring clothes. The sales of clothing in key retail enterprises in Heilongjiang and Fujian increased by 35.1% and 32.3% respectively over the same period last year.

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< p > sales of high-end gifts decreased significantly. The sales of high-end gift wine in many shopping malls and supermarkets in Fuzhou dropped by 70% compared with the same period last year. The sales of high-end liquor and cigarettes in some retail enterprises in Luoyang dropped by nearly 40% compared with the same period last year.

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< p > overall, retail industry has not yet come out of the doldrums.

The sales of golden week in 2014 increased by 13.3%, which has declined compared with the same period last year and the "eleven" golden week, and has continued to decline since 2011.

From the year of 2013, the total retail sales of social consumer goods amounted to 23 trillion and 440 billion yuan, an increase of 13.1% over the same period last year, down 1.2 percentage points from 2012, and the lowest growth rate since 2006.

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< p > some experts are cautious about the industry performance this year. It is expected that the low growth rate of retail industry will continue in 2014.

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"P > China International believes that the core factors restricting the industry in 2014 have not changed in the short term: Labor and rent cost pressures, electricity providers and new profit models, and the overall macroeconomic sluggish drag on household consumption.

In addition to the boom in gold and jewellery industry, it is still necessary for the department stores, supermarkets, chains and specialized market sub sectors to usher in the inflection point.

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< p > Ping An Securities Analysis is mainly due to the following: first, the diversion of consumption before the Spring Festival is obvious. During the Spring Festival, there is an exuberant tour. The consumption growth rate is higher than that during the Spring Festival in many provinces and cities. The two is the increase in anti-corruption efforts, and the decline in public funds and high-end consumption has dropped sharply compared with the same period last year.

But in the final analysis, the long-term problems of high housing prices, slow growth of GDP and residents' income and uneven social distribution are still the fundamental reasons for the difficult recovery of consumption.

The Agency remains cautiously optimistic about whether the annual consumption of the horse will recover.

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< p > Anxin securities analysis shows that the sales growth in the golden week of Spring Festival in 2014 has declined compared with the same period last year and the "eleven" golden week, and has continued to decline since 2011.

Under the background of the decline of terminal consumption and the restriction of three public consumption, the consumption characteristics of this golden week are mainly manifested as < a href= "http://www.91se91.com/news/index_s.asp" > popular consumption < /a > culture and leisure consumption and information consumption.

Sales in all regions are still the best in the middle, followed by the west, and the growth in the eastern coastal economically developed areas is generally in the number of figures.

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