How To Open A Shop If You Want To Teach Entrepreneurship?
< p > "what kind of people you are" determines who you will become.
If you want to succeed, you must go with the winners. This is a law that many people believe in as truth.
For those less than a href= "http://www.91se91.com/news/index_c.asp" and "/a", it is essential for investors to learn from their successful experiences.
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< p > today we will introduce to you the successful case of Mr. Lee, an entrepreneur. His successful experience is meticulous and thoughtful. I hope you can learn from him the truth of his lack of entrepreneurship.
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< p > Mr. Li is an early entrepreneur in the home textile industry. He began to join Bao unadorned in 2007. He was a treasure unadorned man who grew up with the development of Bao's brand.
He is wise, calm and calm, and can easily formulate strategies that suit market conditions in any case.
Today's entrepreneurs can find a lot of things they want from him.
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From the beginning of the interview, the author talked with Mr. Li about the current situation of the home textile market in recent two years, and many new generation of home textile franchisees made a cold sweat in their business. Mr. Li told the writer in a solemn manner: "this is too normal. First of all, it is difficult to do business, and it is not difficult to do so. We are not doing business yet. The main reason is not to investigate the market in the early stage, not enough preparation in all aspects, blindly entering the market. This is a congenital deficiency. If the latter is not sincere, no effort, no loss, then it will be strange!" < /p > p
Mr. P, who has been in a downtown area for many years, has been making a steady profit. He is quite confident of his mode of opening up shop in the past ten years. His creed is: this year is better than last year. Every year, we should have innovation and progress.
He stressed that doing business needs digital rationality and can not be "estimated". Pre market investigation and budget are particularly important. The following are Mr. Li's motto for everyone.
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< p > < strong > zero experience, he is sincere heart attack < /strong > < /p >.
Less than 10 years ago, Mr. Li was the manager of the market, and his income was not high and low. His steady life and the state of being calm made him feel "forgotten" by P.
At a shopping mall year-end meeting, a customer representative quoted Churchill's quote: "a man will give him a chance if he gives him a chance."
This sentence makes Mr. Li feel a lot of emotion.
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At that time, he suddenly felt that he was ashamed of his life. He looked around his surroundings: he worked for 10 years of shopping malls, not high and low incomes, growing children, no cars, two bedroom houses...
He felt that he had the ability to make life better. Almost in a moment, Mr. Li made up his mind to set up shop himself! < /p >
Mr. P hesitated about what kind of shop to open.
The shop is full of dazzling shops: < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "http://www.91se91.com/" > shoes < _blank > mainly, "the best realm of life lies in the integration of work, interest and wealth in three aspects."
This sentence is very inspiring to Mr. Li.
Mr. Li has been interested in color since he was young, and his colorful patterns and beddings have always been his favorite objects, especially Mrs. Lee, who has become obsessed with colorful bedding. She likes to buy bedclothes on the streets. After years of comparison, he and his wife think that the price of bedding brand is the highest, so they begin to investigate the market and apply to the headquarters of Bao Mei.
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< p > Bao unadorned company is a responsible company. In line with the principle of customer responsibility, there will be a lot of early communication for customers who lack money or experience is zero. Mr. Li only had 200 thousand of the funds at that time, and the shop choice was vague.
He quickly drew up a business plan, and gave a detailed introduction and plan for the purpose, plan, operation procedure and study arrangement of the shop.
Finally, the leaders and heads of Bao's headquarters were touched.
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< p > although Mr. Li has been working in the shopping mall, he knows nothing about store knowledge, and even knows nothing about bed materials, such as dyes, specifications and fabrics. So he goes to the home textile shop of the mall and learns that he has been waiting at the door before the mall has opened.
The guide shopper stops for a day, he has been accompanying, and has helped sell.
Finally, he persisted in letting the guide buyer wholeheartedly help him.
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In fact, people who really want to do things will really help. Mr. Li said, if P is not a little more insistence, there will be no business today.
Insisting on attitude and direction, we must make good preparations and make good planning and product learning. This is the foundation.
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< p > < strong > opening shop, accurate to less than one /strong < < /p >.
< p > in the market research, Mr. Li groped his own shop opening mode.
He thinks that the consumer of bedding stores is in the community, and he decides to choose a shop close to the community in the neighborhood of the whole residential city according to the operation condition of the successful storefront of the whole city.
In Mrs. Lee's words, Mr. Lee was in the middle of a battle.
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< p > the preferred community, to see the number of community residents within five km.
According to experience, there are at least 20 thousand residents in the five km surrounding the new store to support it; secondly, accurate location and location of people's traffic.
If a normal profit shop, there are about 100 people to pass in front of the gate from 9:30 to 10:00 in the morning, and the flow rate of new stores should also be compared with this standard. If the difference is too large, it will become a problem.
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< p > based on this judgement, in the middle of May, Mr. Li finally decided to store his own store. He suddenly saved his savings of about 200000 yuan for many years and borrowed about 200000 yuan from his relatives and friends.
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< p > Mr. Li especially pointed out that after the layout of the storefront is good, the state of the salesmen is very critical.
He has handled the pension, unemployment, medical, industrial and commercial insurance for the employees, paid early pay for major festivals, never buckled a penny of employees, and has many awards, such as "the daily sale of tens of thousands of awards", "innovation saving Award" and so on, so employees often work overtime consciously, even never tell him.
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< p > < strong > residents. We are friends together. < /strong > /p >
< p > the business opportunities in the future lie in the community. If we fully exploit it, the potential will be astonishing.
Based on this judgement, Mr. Li has begun to develop more detailed markets for more communities.
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< p > he has entered into an agreement with some of the small communities to invest in funds for some district greening or renovating, so as to change the right to publish advertisements on carriers such as property charge cards, seats and road signs. Some new owners have come to the shops.
With the attitude of making friends with the residents, Mr. Li wants to set up Fala close distance: or to send movie tickets, or to implement member awards.
Good word of mouth spread among community residents. The sales growth rate of "a href=" http://www.91se91.com/news/index_s.asp "/a" has kept increasing. So far, the number of members in Mr. Lee's shop has increased steadily. He is proud to say, "I am friends with every member."
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Less than P, it is better to do business this year than last year.
This is the most simple sentence and the simplest ideal. However, in the process of realization, it is full of wisdom and challenge. I hope Mr. Li's opening experience can give you the key to open wisdom.
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