New Channels Of Foreign Trade Trademark Rights Protection

" trademark It is a guarantee for product reputation and a pass for international trade. In order to enable local enterprises to get effective legal protection in developing overseas markets, our city has set up a professional institution with foreign trademark registration and rights protection guidance as its main business scope. Reporters recently learned from the relevant departments, as the provincial public service platform for foreign trade, the first foreign-related trademark registration center in Quanzhou officially settled in the province.

Public service platform for foreign trademarks

"Through the registration of trademarks in export destination countries, and legal judgments and risk prompts, as well as tracing information about counterfeiting infringement information, etc., to help local enterprises maintain their legitimate trademark rights and interests in developing international markets." As a member of the practical expert group of the office of the leading group on intellectual property protection in Fujian Province, Lin Dong Liang's business card has a new identity -- director of Quanzhou foreign trade trademark registration and rights protection center. He told reporters that a lot of well-known brands, because of trademark infringement and other violations, appeared in a third country can not use the product trademark embarrassing situation. What the center is doing now is to avoid such embarrassing situations again in Quanzhou enterprises.

"Disputes over trademark rights related to foreign countries are related to the long-term development of enterprises." It is reported that more than 10 years ago, Lenovo was eventually registered with Legend in many countries, and finally had to endure the pain and cultivate Legend brand logo for more than 20 years. Because of this, Quanzhou's foreign trademark registration and Protection Center has been actively coaching and supporting local enterprises to register and protect their trademarks internationally at the beginning of the preparation. The wild sports (China) and other enterprises have successfully registered trademarks of enterprises in Turkey, Singapore, Australia, the United States, Hungary and other countries in the near future under the guidance of the center's business.

Reporters learned from the provincial foreign trade and Economic Cooperation Department, as a comprehensive base for foreign trade at the provincial level, this is the first foreign trade public service platform in Guangdong Province, which is mainly registered with foreign trademarks.

Promoting the internationalization of local brands

"Trademark registration has the characteristics of regionalism. Country Or registering trademarks are only valid locally, and are not binding on other countries or countries outside the region. Therefore, in order to rapidly expand the overseas market of commodities, it is necessary to register foreign trademarks for commodities. " Quanzhou Brand Research Association official told reporters that trademarks, as one of the most important intangible assets of enterprises, once they are snatch abroad, whether it is to abandon the original trademark, create another brand, or buy back at a high price, all need to spend a lot of time, energy and money.

"By promoting the confidence of enterprises in establishing" independent brands and promising products ", we will promote the internationalization of local brands. Lin Dongliang said that the registered rights protection center will be based on the actual situation of local enterprises, and actively guide enterprises to enhance their awareness of creating international brands, and make overall planning from all aspects of product development, development, service and publicity, so as to enhance the international image of their own brands.

According to its introduction, for enterprises with export intentions, the center will guide enterprises to establish a strategic concept of "market failure and trademark first", and change the way where traditional products sell to where trademark registration is to follow. Actively carry out trademark registration overseas, make products not enter the market, register trademarks first, and enterprises that have good export effects on independent brands will encourage enterprises to establish a strategic awareness of "follow up trademark and ready to release", and guide enterprises to fully consider the future development of countries and industries, determine the national norm of international trademark extension, advance the international registration of trademarks, expand registered commodity categories and register defensive trademarks.

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Several ways of overseas trademark registration

1. Madrid trademark registration refers to the application for trademark registration by the legal person and natural person of the Member States, through the trademark authority of the Member States, to the International Bureau of intellectual property rights (WIPO) in Geneva, through which the trademark registrations may apply for the extension of the protection of the territory in addition to other member states other than the applicant's country.

2. registered trademarks of communities, applicants can apply to the European Union market The application for registration by the Coordinating Bureau (OHIM) can be protected in the 25 member states of the community after registration is approved, and no registration is required for each country.

3. the registration of African Intellectual Property Rights members and the registration of trademarks in the African Intellectual Property Rights member countries must be registered through the African Intellectual Property Organization (OAPI) in the Republic of Cameroon. The trademarks are protected by law in all Member States after approval.