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Li Jing, The Fashion Industry: "Do Not Do Business", Its Own Brand Has Matured.

2014/2/17 14:23:00 61

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Win In China Li Jing Brand Happy Bee Net Electricity Supplier

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kitchen knife is old, copy up, "popping" down, the hairpin on the board is cut into several pieces instantly.

a farmer's market in Daxing, Beijing, wearing a heavy down coat "a href=" http://sjfzxm.com/news/index_s.asp "> Li Jing < /a" is selling loudly -- next to a video camera.

this is December 9th 2013. A commercial reality show called "win the blue sky and clear water in China" is already in the final stage.

In this case, entrepreneurs have to find a vendor who is willing to cooperate with them when they are penniless, and who can earn more in a few hours - Li Jing chose to sell hairtail, and eventually she earned 105 yuan.

she could earn 300 yuan.

In the program comment session, she told the judges "a href=" http://sjfzxm.com/news/index_s.asp "> Liu Chuanzhi < /a >. The elder sister who co worked with her first assigned her three red and red tickets, but she felt that she had taken a very unkind way, and Yu Shitui pushed her hand and took one.

this is very interesting.

Liu Chuanzhi said, this is a game about winning. If you really feel that you owe your elder sister, will you pay more for it if you wait for the end of the catalog system?

people around us say that Li Jing is a kind-hearted and temperament person. This can be seen from our entire interview that she is not misleading, sometimes even two.

The staff also told us directly whether we could not ask questions such as business models and business concepts.

Less than P, of course, Li Jing does not have to pretend that the businessman is known to all.

In this world, there is a strong sense of goal and the success of the so-called "withered bone". There are also some sway and seemingly unreliable gestures and the resulting pcripts.

In the past 15 years, Li Jing's Oriental popularity has been second only to Wang Changtian's light media in the private media camp. Her sales of Le bee net in 2012 amounted to 1 billion 980 million yuan, of which her own < a href= "http://sjfzxm.com/news/index_c.asp" > brand < /a > contributed 1/4 of sales.

it is said that it is because Li Jing is lucky.

Start making programs to catch up with the development of private TV production; the "wrong hit" Gan Le bee net, and met the golden age of the development of electric business; after a few years, when the domestic electricity supplier slaughters into a red sea, Li Jing's "self serving brand" has already matured.

P, of course, luck is needed for a person to succeed, but it is obviously impossible to continue to succeed.

We need to sort out a rule from luck. This rule is a commercial story of a female star, and it is also a revelation of how a woman can play her natural instincts and foster strengths and avoid weaknesses to create value.

It is worth mentioning that Li Jing won the championship in the final a href= "http://sjfzxm.com/news/index_c.asp" win in China's < /a >.

Article 1: Life /p >

punctually broadcast

the office of Oriental popular media and Le bee net is located in eight Li Zhuang, Chaoyang District, Beijing. The main colors of the hall are decorated with bright red and green.

Such tones can easily penetrate all kinds of fragile moments in the heart.

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Li Jing said that no matter whether it was sunny or gray haze, and when the mood was not good enough, she used to "Dun" in front of the hall.

P, from Zhangjiakou to Beijing, is like a battery. She always wants to show her power. "If you go down in frustration, employees will think about the company."

So, laughing and greeting loudly, turning left to enter the elevator room. At that time, the woman assistant who had just dyed special hair has waited for a long time. Li Jing and she clapped her hands, "I have not eaten any instant noodles."

entrepreneurship is not easy. Along the way, Li Jing's identity and title are more and more, sometimes even overwhelming people: she is the host and producer. She is also the founder of Oriental pop group, founder of Le bee network and founder of Jing Jia brand.

There must be at least 5 meetings behind every title. At the same time, she interviewed others and interviewed others. The schedule of a day is always full.

she said she missed the time when she just came out of the system to start her own business.

At that time, there were so many people who had dreams and no opportunities; at that time, the people she knew would get ridiculed if they got up before eleven in the morning. They felt that they were not like art workers. Now, Lok bee net and its own brand people are in the company at nine, and she herself can get up at eight.

At least several times.

P > She modified her habits, but she did not modify her character.

This point, through the 12 issue of "win in China" can be seen.

"P", when he met the creative task that he liked and was good at, Li Jing was so excited that she had to listen to her all over the world.

For example, Mao Geping makeup design poster and advertising language.

His teammates read the official position of Mao Geping cosmetics sentence, she directly interrupted "this is not his (Mao Geping) selling point, he wrote this is wrong," and even "really want to subvert his product line", luckily held by everyone.

At the same time, at the same time, Li Jing jumped up and opposed the task of selling a friend through P.

For example, there is a period to sell Tsing Ming medical card, Li Jing strongly rejected: "I am particularly afraid of too targeted sales, if only friends to listen to health talks, I feel very relaxed.

Finally, pay the bill yourself. "

"win in China" left a lot of Li Jing's reflection on where she had messed up her sorry teammates. She said that in order to win, it would be more brutal to kill rivals.

-- this is Li Jing. When businessmen need to control their own nature, she is more like a literary young woman who can not accept injustice or thinking.

Many people say, how can a "businessman" be able to do this? "How can such a businessman" have her own boundary, her own shake and reconstruction?

What is p? It's like the couplets reserved in the eastern fashion.

The league is, the program is produced in chaos, the second is, the conference spent in wrangling, the horizontal batch, on the spot broadcast.

three "good" .

life needs to be on the spot broadcast /p >

The key choices in Li Jing's fate are not only punctuality but also good start in P.

for the first time, it resigned from < a href= "http://sjfzxm.com/news/index_c.asp" > CCTV < /a >.

leaders have been talking to Li Jing, emphasizing that the moderator must be "sound and sound."

She murmured in her heart that we did not speak so much at ordinary times. "How tired we are," Li said. "I really do a show for you."

P turned to set up his own studio as the predecessor of the Oriental pop media.

100 thousand yuan of start-up capital is borrowed from mother.

Li Jing, who can't speak, wants to do an interview program because the original desire to communicate is always looking for exports.

Below P, she began to realize that fate is not limited to a person's success, "good looks, good character, and good people."

that was 1999. The ballroom, the singing hall and Cara OK were flourishing. The billiards hall and the electronic game hall were everywhere echoing the overwhelming wave of TV entertainment.

The concept of "separation of production and broadcasting" was first called in China's television industry, which spawned a large number of folk television organizations.

among them, there are the Beijing Hengdian TV station's life channel's Yin Han Transmission, the Tang Long international famous for its international TV program trade, the Hengdian group, which runs the movie and TV city, and the star beauty media coming from behind.

It is worth mentioning that Wang Changtian, who left Beijing TV station in 1998, is now the largest private media entertainment group in China.

Li Jing, after leaving P, was not as fearless as he was.

It is just fear that inspires people with infinite power and reality to stimulate personal energy.

business is short of money. She thought of putting a fast food box into a background wall and putting a silver powder on the uneven wall to create the money saving creativity of the science fiction studio.

In order to maintain the production needs of advertising, Li Jing personally launched, in order to let the other party feel that they have enough loyalty, "can drink 22 to drink 42, such comrades should train."

for the first time to get a cheque for 100 thousand yuan, Li Jing was in a daze and didn't know how to change the cheque. He secretly kissed a cheque while no one else was there.

"We must add the plot to the movies later," Li Jing excitedly waved his fist in the interview.

worry that "super visit" is not red. She takes partner Dai Jun to sit at the Xidan subway entrance to see if anyone can recognize them.

All the people in the subway tunnel are pouring away.

At dusk, someone came to see him.

Why do they ask two people?

Dai Jun wears a noticeable orange trousers and answers to see the meteor shower.

Li Jing does not need to find confidence in such a way.

Through the initial stage, "a href=" http://sjfzxm.com/news/index_c.asp "super visit > /a" became popular, and Li Jing became the first person to sell the program to the TV station.

Before making private TV profit mode is very simple, the program is free to the TV station, in exchange for a few minutes of advertising.

Li Jing gave up the lifestyle of patch advertising.

She gave all the 5 minutes of commercials to the TV station, and the TV station gave 30 seconds to herself. The first stage TV station only spent 2000 yuan.

"Super visit" sold 50 Taiwan, with 100 thousand yuan, and then the first phase of the program cost is 30 thousand yuan.

After that, the name of the enterprise is also available.

later Li Jing and Dai Jun went to Qingdao and did not sit at the junction. Dai Jun did not wear orange trousers and was recognized by three eldest sisters.

Wang Ran's prediction .

the entertainment program is the most flexible and most industrialized program in China. Li Jing launched a new program such as "very quiet distance" and "beautiful pretty girl".

As Wang Changtian said, "a program brings a bunch of programs, and then brings a channel, or a company or an industry". By the year 2007, the four broadcasts of the Oriental pop media's media show a total length of about 400 minutes per week, covering more than 30 national TV channels and local channels.

in that year, Li Jing took part in a dinner which was hosted by Yi Kai capital CEO Wang Ran.

the same as the guests have Sequoia Capital Shen Napeng.

Shen Napeng spoke fast, and there were many problems. The kind of investor's incoherent questioning was once a mystery.

On the second day of the dinner party, Shen Napeng made a quick survey of Oriental pop media.

Shen Napeng is optimistic about the infinite possibility behind the content of Li Jing's program: "we put forward the idea of electronic commerce, hoping to pform it from a content company into a content plus product company."

This completely pcends Li Jing's existing knowledge system.

it is said that there were also Huayi Brothers who wanted to buy Oriental popular media at that time.

Ma Yun remembered that Li Jing saw all the people around him talking about financing. He ran to ask him, "do I need it?" Li Jing did not know much about business. Ma Yun was very responsible for asking her in a way that she could understand.

Are you anxious to get married? "Li Jing thought," I'm not in a hurry. "

no hurry Li Jing met Shen Napeng.

two roads lay before Li Jing.

If Wang Ran analyzes, if he chooses Huayi, the Oriental style will not need to fight alone, and Li Jing will cash in cash quickly.

The choice of Sequoia is rare, and the cash that has been pferred to a minority stake will enter a new round of struggle.

from an area of familiarity to an unknown area, it is not just the company that needs to be pformed, but also the founder.

Shen Napeng's worry about Li Jing's crossover is more accurate: "the most afraid of being a boss is bringing the entertainer's mind."

Wang Ran repeatedly told Li Jing, "selling the company is a way of life. Accepting investment is a way of life. You have to think clearly."

in fact, Li Jing did not fully understand the words at that time.

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Middle Length: Yun

strange jungle .

is Li Jingxuan right? .

Shen Napeng helped Li Jing to implement the idea step by step.

Including the establishment of a separate accounting Oriental fashion trading company, the construction of Le bee network as a platform to integrate media and retail.

Li Jing and electricity providers on this connection.

electricity supplier? In 2008, China's electronic commerce ushered in milestone development.

This year, the scale of China's online shopping pactions exceeded 100 billion yuan, reaching 128 billion 180 million yuan, and Taobao alone achieved 99 billion 960 million yuan.

Liu Qiangdong got the first tens of millions of dollars in financing a year ago, and soon the Jingdong will be able to make the competitors nervous by several big moves.

Less than P, this trend outside her expertise makes Li Jing muddle headed. She can't even Taobao, but wants to sell skin care products online.

When Dangdang Li Guoqing talked about Li Jingcai, she didn't understand how to sell books online.

in a strange industry, with a mixture of novelty and unawareness of the road ahead, Li Jing rushes ahead.

just like the TV Festival held in Shanghai, tickets for a person are two thousand yuan, and a booth is worth tens of thousands of yuan. In order to sell the program, Dai Jun mixed with acquaintances, but Li Jing broke in.

She took out her cell phone and made a phone call while pretending to phone.

After two people and four eyes in the vicinity of the security guard, Li Jing shouted, "no! No! There's nothing to discuss."

Stunned the security guards, they did not dare to stretch out their hands to stop her.

P is not a ticket, but a visa.

Cosmetics in Taiwan are relatively mature, and Li Jing interviewed people over there.

The pass to Taiwan is not easy.

Li Jing can't wait. The two sides are at Hongkong airport.

She flew away early in the morning and talked for seven or eight hours before flying back to Beijing.

The other side commented: "you are not like a female star."

many times, it is not your hard work that will reward you immediately.

the male dominated business circle and even the business community have a subtle resistance to Li Jing's intruding.

Her efforts and strengths have been overshadowed by jokes. The public is more fond of the fact that Li Jingting is not allowed to be called Li by any other person. She feels "vulgar and vulgar"; financial journalists complain that Li Jing is hard to pick up because she can not speak "business mode" or "enterprise strategy"; Li Jing can not understand financial statements, and asks the chief financial officer to "tell me not the complicated figures and charts, you can tell me directly how much you have earned and how much you have lost."

Shen Napeng, Wang Licheng, director of the operation of best buy, went to Lok bee net. Wang Yiting's boss was a woman who didn't want to come.

Fortunately, Shen Napeng said, "Li Jing, she is actually a man."

Oprah? Stewart? /p >

the grafting of personal influence in the program to the platform of Le bee net is a general direction, and no one knows how to do it.

Li Jing found that the selling agent brand did not make money, so it was better to try its own brand.

I like essential oils, and Li Jing's own brand Jing Jia is located in essential oils.

At P, Li Jing was told that you could be Martha Stuart of China.

Martha Stuart Li Jing is not familiar with the American housekeeping queen.

Martha set up a restaurant specially designed for family banquet when women plunge into the workplace and find it difficult to divide their duties.

After publishing the book, chain retailer Kemat's endorsement and launching home consultant magazine, she set up her own TV program. Finally, the company set up its own brand, covering all the life needs of the middle-class women in the United States, from bed sheets to wallpaper to pot bowls.

Martha's sales channels are mainly offline supermarket and department store, while Li Jing relies on Le bee net.

Different sales routes, different gross margins, different products, Li Jingzhen can copy the Martha model?

some people say to Li Jing that you can be China's < a href= "http://sjfzxm.com/news/index_c.asp" > Oprah < /a >.

It seems fashionable to label Oprah, a media born entrepreneur, by P.

In China, Yang Lan was seen as a candidate.

The "nominated" member also included Wang Lifen, who left CCTV in 2009 to establish the Beijing excellent network technology Co., Ltd.

"Winning the blue sky and clear water in China" is exactly what she did. She was famous for auctioning Shi Yuzhu lunch time.

Li Jing is of course familiar with Oprah.

The media queen set up a commercial empire based on Oprah show as the core and starting point.

From the producer to the content production company, and then to the platform operator's three level jump, it seems to have more similarities with the Li Jing path.

in fact, the labels of a certain Chinese Li Jing affixed to him reflect the inherent confusion that media people can turn professional competence into real productive forces, so they eagerly want to find a model that can be used to gain a sense of security.

Neither P nor Martha nor Oprah can solve the problem of Li Jing: her essential oil has produced a lot of stock, and some can not sell two bottles a year.

Li Jing's blunders began at the time of purchase, and the other party asked for 3000 bottles to go in. Li Jing took a fancy to the quality of the essential oil and did not strive for it.

At the same time, she launched more than 50 single essential oils, and there are many popular categories.

In addition to students who specializes in essential oils, ordinary consumers may not even hear their names.

Li Jing tried to cut off essential oils in large quantities.

Consumers complain that too few products can be chosen, and that some of the essential oils are not good enough.

Li Jing once suspected that the Internet is not suitable for selling essential oils. What is even more frustrating is that no one can guarantee that the way of her own brand will be able to pass through, and the voice of bad business will emerge from time to time, and even doubt whether she is suitable for being a boss.

People who are accustomed to flying life are the most difficult to face the stage of P which can not see the obvious progress and the way out.

Li Jing groped for the proportion of hot oil and cold essential oil, which is three years later.

Before that, in some seemingly less critical places, Li Jing's carefully concealed anxiety was revealed.

for example, insomnia for nearly three months.

Li Jing said: "in the past, it was an entrepreneurial company, so we had several people living together.

Why suddenly became a big team of hundreds of people? "She was panicking because she couldn't name everyone."

she mentioned a movie called "one can not be less", which is the story of "dead stubborn, stubborn" Zhangjiakou people.

She described herself: "like an animal, if you bite your prey, you won't let go."

I did this today, unless you kill me, you do not kill me, I have a breath, I will persist. "

This is a force that makes people unfamiliar.

< .

the best product manager {page_break} /p >

Golden wrong knife said: "China's best product manager, the male is Zhou Hongyi, the female should be Li Jing."

Li Jing praised the title.

traditional entrepreneurship requires you to be proficient in functional design, cost control and process control.

These modes of thinking are rational, male.

Today, we need more women's way of thinking if we want to do more. It's emotional orientation and experience oriented. It doesn't need logical reasoning, but relies on instinctive intuition.

From this point of view, women are born product managers.

although the frustration of the original essential oil shows that the perceptual media thinking is not completely compatible with the rational business logic, television is the starting point of Li Jing's entry into the business world, and has played a distinct brand of media thinking for her business style.

Li Jing still went back to the starting point to find the strength.

Li Jing always remembered the first time he was temporarily put on the mirror. He only needed to make a brief introductory remarks: "Hello, everyone, welcome to the show."

It just means no sound.

This sense of self detachment enables her to understand the tension and "quirks" of the stars of the show. Some people are uncomfortable. Some people ask to empty the audience to record programs.

With Li Jing's understanding, Liu Ye will be willing to reveal on the program that when he is stressed, he will stand on the icy surface of Shichahai and release his cry.

This "Empathy" on products is the source of inspiration for product managers - the ability to see the needs of consumers.

What does the consumer need? Li Jing's interpretation lies in the development of Jing Jia's mask: "the mask comes out on the face, and it pulls down after half an hour is still wet, and then wipe it with the mask handle. This is their inner need, and we should give them this kind of happiness."

the breakthrough point of Jing Jia mask is from Li Jing's personal experience.

Mask deposited on the best to remain motionless, otherwise the mask is easy to slip.

Li Jing could not stop himself, and designed a pair of ears for the mask.

The 4D mask went public and sold 3 million 500 thousand pieces as of March 2013.

In 2012, sales of 4D mask accounted for about 13% of the total sales volume of Jing Jia.

Li Jing even straightened out who bought the problem during the program.

Jing Jia is a cosmetics that belongs to Li Jing. Its consumers are those who like Li Jing on the program, that is, "fans".

the insight into the energy of vermicelli comes from Li Jing's experience as an asian idol.

She found fans of various stars, so that fans spread on micro-blog and WeChat, canvassing for their idol, and specially organized fan group direct PK.

On the day of the idol Festival, a micro-blog forwarded more than 4000. The concern effect of geometric explosion was unparalleled in the past.

this idea can also be applied: stars and even grass roots have a certain radiation force on their fans.

Suppose that every person has 50 thousand fans, and 1000 daring people can also radiate 50 million of the consumers.

Fans, in turn, affect people around them, like ripples spread in circles.

extended from the single private brand of Jing Jia's exclusive Li Jing to the star brand experts' own brand array.

The media dividend brought by Li Jing P is still more than that.

electricity supplier economics > /strong > /p >

Li Jing has been making television programs for many years, especially the beauty make-up program < < a href= > http://sjfzxm.com/news/index_c.asp > beautiful pretty girl < /a >. It has accumulated a large number of star make-up artists, skin care experts and judges of the Asian level in the field of cosmetics in China, and has solved the problem of where people come from.

The difficulty is how to talk to people about their products.

Rational professional brokers find that even teams from Procter & Gamble and Shiseido are not sure about these "weird".

Or emotional Li Jing.

Yin Na, vice president of Le bee net, gave an example. Kevin, the skin care expert, has always wanted to make a brand of his own. It only took three years to complete the prescription allocation.

"The best teachers are in the field, and the best things come to the highest standard. They often attend some big activities on the market. What we do, he will tell you that the accent is far from his imagination."

the product department is almost to be thrown mad. Only Li Jing is calm: "artists are different from ordinary people", "big coffee is a freak."

For herself, she praised the quiet Designer: the packaging materials can be degraded, the instructions are printed on the back of the box, the paper is saved, and the technology of environmental protection soybean ink is adopted.

Wang Licheng, a CEO, summed up the formula of "media + electricity supplier + free brand = electricity supplier's economy". Then, relying on Li Jing's coordination and communication, the company slowly groped out six steps: first, the research of daring brand, then extended the personality of Daren brand to the positioning of commercial brand. After completing the positioning, it will form its three year product plan, then enter the product development stage, after 10~12 months of product listing, and then go through the marketing promotion before and after the listing, and finally make corresponding brand adjustment according to user feedback.

Ideally, the time period to launch a daring brand is about 15~16 months.

P is catching up with the team.

5 departments that specializes in serving the brand are set up: Recipes, R & D, marketing, design, testing and production (responsible for communicating and monitoring with factories).

The team of Darren brand has expanded to more than 200 people, with a total of seventy or eighty people per team. They specialize in product development, while others are responsible for 5 public sectors.

Li Jing was also able to extricate himself from the rush of no small details and put his emotional input into the "vigorous" link like design and marketing.

combing the unique pattern of the company, the executives of career people are more knowledgeable.

Oriental fashion group CTO Jiang Haidong divided Oriental fashion group into three parts.

First is the media business that includes stars like beautiful beautiful ladies.

For example, the small P and Mei Lin signed by the company, two people have been active in this fashion show for many years.

The company has developed the basic brand line for the fans of these two people: the "charm" which is mainly based on the girl's lovable wind and the "muscle age" mainly based on anti aging and maintenance.

Li Jing's media advantage is reflected in the ability to decide the direction of the program. The program will increase the contents of girls' make-up for small P, or increase the contents of skin care for Meilin.

Advertising can only push products, but only TV shows can be displayed.

And personality is the biggest weight to attract customers.

followed by electric business, Le bee net.

Happy bee network is not just online sales channels, people and experts stay online, share popular information, answer questions from fans, fans also share the experience of using products in the community.

These information will be more or less feedback to the program, and even affect the launch and adjustment of new products.

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finally, the company's own brand business.

The propaganda advantages of the media platform, the channels and stickiness of Le bee net, and the stable development of the products themselves, these three seemingly unrelated plates form a closed loop in this way, which can be linked together and complement each other.

, but this closed loop needs to be bigger and more needed.

A program can carry up to two or three, while the Oriental pop media's programs are not enough to promote people.

Li Jing has considered working with other programs, developing special programs for daring people, and even trying to make people through the Internet.

These investments are costly and require time validation.

"P > Li Jing's reputation in the circle played a role again. Many star friends saw Jing Jia's products sell over 100 million yuan a year, and the make-up of small P sold tens of millions of dollars a year, and they expressed their intention to launch their own brand.

positive front war .

"competition in electric business circle is much more brutal than entertainment circle.

The most entertainment circle is when I walk on the red carpet, I step on your skirt and let you fall.

In 2012, Li Jing went through a few positive commercial wars -- Lok bee network and jumei.com bar.

promotion PK, war of words, website is attacked by unknown identity hacker, product is genuine and false.

Finally, the crowd asked, "are you two of the same investors?" is it "fake"? "/p".

Li Jing is very angry and seldom goes mad at micro-blog.

Maybe now, she won't be so excited.

The electricity supplier has changed from the darling of investors to a dangerous business -- large-scale financing, large-scale investment and large-scale losses, but unlike rival competitors who sell mainly cosmetics on the market, the company has sold more than 40% of its total sales and its profit margin has reached 60%.

electric business expert Wu Sheng commented that Le bee network has formed a niche market to get rid of the price sensitive stage, and the next imagination space is even bigger. It can even consider the launch of its own products covering all kinds of life scenes of women, and finally form a beautiful ecosystem selling.

in fact, Li Jingzheng is heading in this direction.

After the steady development of the P products, such as the small products such as "P", the star products, represented by Sheenah, began to test the water, and broke through the skin care products, extending to clothing and other categories.

Sheenah is the host of Hunan TV station. He started to do his own fashion brand very early. The result was mediocre, and the two people chatted with Li Jing when he was eating.

On the second meeting, Sheenah came with the red chapter, and asked Li Jing to run the joys.

star this mature resources will encounter many coveted, in fact, the invisible threshold exists: "you go to tell Sheenah, your product bee sells 10 million yuan for you, I sell you 20 million yuan, useless.

There is no shortage of 20 million yuan. "

What do the stars want? Li Jing's perceptual communication function once again plays an irreplaceable role.

Sheenah walked with no sense of purpose and self mockery style. There were 50 categories at the beginning of the Huan style, many of which were ancient and eccentric Sheenah like clothes.

The market department wants to cut 10, Sheenah can't bear it.

Li Jing interpreter the conclusion of market analysis to Sheenah, and one will like you, because you have something you lack, but she doesn't want to really become you, and she will not wear you like this.

Li Jing suggested that a series of basic and small designs should be made, named "that little sample" and placed on Lok bee online, with a total of 4 thousands of orders per day.

Usually every time a product is opened, Li Jing uses a cell phone to take photos to pass on to Sheenah and let her participate in the process.

When p was released, 360 also put in a foot to show that it was willing to shoulder the heavy responsibilities of the new distribution channel.

The best male and female product managers in the golden wrong knife were accidentally United.

This year, Yu Quan's own brand of men's skin care will also be listed.

now the total number of celebrities signed by Le bee network has exceeded 500.

Jiang Haidong attached great importance to this quantitative expansion.

He used the "good voice of China" to play an analogy. One singer was popular in the "good voice". Most people lost their voice on the program, but for the good voice of China, the next season began again.

Le bee network is such a platform, in addition to the different tone of each star brand, the process has been formed and replicated.

The life cycle of star popularity determines the life cycle of products, the red cast of iron.

The iron plate is a pattern.

Li Jing is the entrance, spokesman and bond of this model.

"P > Wu voice summed up more directly:" Le bee network has been Li Jing has become a more like a media company's electricity supplier company. "

improper boss for many years .

the Oriental Fashion Group's income accounts for 40% of the programme production and 60% of the sales of Le bee network.

In 2012, sales of Le bee net surged to 1 billion 980 million yuan, of which private brand contributed 400 million yuan.

P is a businessman not like a businessman.

Li Jing's business card is not the chairman general manager title, but the founder (CEO is Wang Licheng).

She doesn't mind downgrading herself to a product manager's position.

For her, he discussed with the team the introduction of Danish products, because "many bottles in Denmark can be degraded in 60 days" more vigorously.

there is a piece of writing that particularly touches Li Jing: when you were 30 years old, you felt that you could not do anything.

When I was 40 years old, I realized that you can't do anything without you.

Li Jing said this is a change in self-knowledge, too much involvement and resistance to the company.

There is not a piece in the Oriental fashion group. Now if Li Jing participates in the negotiation of the price, she will be bombed by the advertising department, because she will lower the price.

now Li Jing has 6 executives and forty or fifty directors.

Li Jing is responsible for the deployment of troops.

It is still a challenge for Li Jing, who claims to have not even worn a single bar, how to bring out a company like Li Jing.

there is one thing that Li Jing is very sure that he will always be a media man. He will retain a visiting program later. "People's insight and communication with humanity will always be my choice."

Li Jing finally did not choose to become a "business" businessman.

To this day, she still doesn't talk about the so-called business mode. She feels that she is sticking to a certain step, and then "things become like this."

- you can say that Li Jing has been confused, but he must add a word "live to understand".

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