Electricity Providers And Other Multiple Attacks "Clothing Wholesale Market" Difficult Pformation

< p > "this is last year's sales volume, almost ten thousand a day, the year before yesterday sold 2 million is normal.

If you look at this year again, the good time is only six thousand or seven thousand yuan. When it is bad, it can only sell three thousand or four thousand yuan a day.

I started shop here in 2006, and this is the first time I have had to do so.

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< p > in Shanghai Hao a href= "http://sjfzxm.com/news/index_s.asp" > Cheap Road clothing wholesale market < /a > (hereinafter referred to as "Cheap Road") in the Hao Pu wholesale city, a commercial elevator located on the two floor opens its account book, pointing to the declining figures on the above.

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< p > in fact, the wholesale clothing market, which is crowded and bustling, and can be seen everywhere, can be seen only in the memory of people.

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Before "P", the news of a "a href=" http://sjfzxm.com/news/index_c.asp > Beijing zoo wholesale market < /a > will move out or drive hundreds of thousands of people to move "has shocked the entire clothing industry.

Many industry insiders interviewed said that the Beijing municipal government was determined to carry out industrial upgrading. Relocation seemed inevitable.

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< p > wholesale market is generally in a stage of atrophy. The frequency of closure and relocation may be further accelerated.

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< p > from another perspective, under the influence of multiple factors such as the upgrading of consumer formats and the impact of the electricity supplier, the wholesale market of clothing itself is in the same direction and accelerating its pformation.

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< p > < strong > sunset sunset > /strong > /p >

< p > Cheap Road merchants in the preceding interview gave the reporters an account: at present, the rent per square metre per month of the shops has exceeded 1000 yuan, and the annual rent of the shops with 20 square meters is about 250 thousand yuan, which is more than 20 thousand of the rental cost every month. "Plus electricity and labor costs, I can only sell more and get the loss this year. Now I can't even ask people who help to see the shop."

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Compared with P, Cheap Road's relatively remote location, such as the ultra fast wholesale market, the Baima mansion, and so on, is even more dismal.

Reporters saw in the white horse building, although it is in the wholesale season before the Spring Festival, there are few people purchasing the white horse building. There are a large number of empty paving to be pferred on the two and third floors, and quite a few shops are rented directly for warehouses by nearby merchants.

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< p > when someone heard about the shop situation, many merchants in the Baima mansion said they were willing to pfer the shops to reporters without any increase in price.

One of the businessmen who sell high-end embroidered women's clothing said that it will focus on the wholesale business of "a href=" http://sjfzxm.com/news/index_c.asp "Alibaba" /a. "Wholesale is now more and more difficult to do, or retail or shop."

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< p > for this, Li Yuheng, senior researcher of China investment consultant, analyzed that although the volume of clothing market has exceeded 50 million square meters the year before, its market volume has been shrinking in recent years. "This means that this format is fading away."

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< p > a staff member of Cheap Road Management Office also told reporters that Cheap Road almost 10 months ago is "12 months are busy season", buyers from all over the country often crowded here, and now though the market capacity has increased, the number of wholesale markets is also increasing, and terminal sales have been sluggish.

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< p > "we are not afraid of Cheap Road, but we are afraid of bad industry."

The staff sighed.

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< p > < strong > multiple impingement < /strong > < /p >

< p > in the case of large shrinkage of wholesale business, merchants in the wholesale market have turned to retail.

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > Guangzhou white horse clothing market < /a > (hereinafter referred to as "Baima City tide") is the middle and top grade clothing market in Guangzhou area with the largest scale and paction volume. Before 2000, merchants here hardly had any retail concept. If we want to buy single item goods in the market, businesses will simply refuse to sell or at least sell at a wholesale price of 3~4 times.

At that time, merchants would loudly tell such customers: "we are doing wholesale, not retail."

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< p > but in today's white horse market, businesses are almost wholesales and retail businesses at the same time, although retail prices are higher than wholesale prices, they remain in a reasonable scope.

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< p > a businessman in the white horse market told reporters that because 7~9 months and 1~2 months before the Spring Festival are the peak season for clothing retailing, the corresponding wholesale business is also off season. At that time, most businesses in the market will conduct some inventory promotion activities, and the way is also retail.

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< p > the same situation also appeared in Haining city.

The wholesale market of leather clothing and leather goods and bags was established in the early 1994. It was wholesale as the main business form. But after the first pformation in 2001, it began to expand shopping space, add service functions and increase retail sales.

In 2005, Haining leather city moved to the new urban area as a whole. Only more than half of the pure wholesale businesses were concentrated in several floors of EF.

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< p > Haining Leather City Securities Department staff told reporters that the wholesale and retail business is the main business mode of Haining leather city. "In the future, there will be less and less wholesale and retail sales. This is a trend of development."

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< p > for this reason, Wang Qian said frankly, China's consumption in recent years is in the process of rapid upgrading, and the consumption pattern has also undergone obvious changes.

"Consumers' individualized demand for clothing and brand awareness are getting stronger and stronger. Clothing wholesale market products are mainly low-end, and there is no longer such a huge market in the past."

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< p > Li Yuheng also pointed out that at present, the trend of < a href= "http://sjfzxm.com/news/index_c.asp" > clothing brand < /a > is becoming more and more significant, while the development of brand clothing is generally not through wholesale links, products directly from factories, agents to sales stores, the current wholesale market of clothing has been increasingly unable to keep pace with the pace of market development.

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< p > the head of the marketing department of a famous clothing brand confirms Li Yuheng's words: "we had some wholesale business for dealers long ago, but later we developed a direct order in our factory, and now we are going to take the terminal retail as the guide, and even the order will gradually fade."

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"P", he further said that the circulation of the Chinese clothing industry is relatively long, the cost itself is high, before the market is good, fast growth, everyone can make money when it is not related, "but now the industry is more and more fierce, the profit is very thin, the first consideration of the enterprise is to shorten the circulation link."

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< p > if all of these reasons have hit the traditional wholesale market of clothing to a certain extent, the vigorous development of the electricity supplier has become the last straw to crush the camel.

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P, a wholesale market worker who asked not to be named, told reporters that the traditional advantage of low price in the clothing wholesale market is almost lost in the face of the electricity supplier channel. "In fact, many people in our market have opened stores on Alibaba and other B2B platforms, and some businesses are better than those in the market. Who else wants to do it in the market?"

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< p > Wang Qianjin said that the overall scale of the wholesale market of clothing will continue to shrink with the upgrading of consumption formats, the weakening of brand demand and the impact of e-commerce.

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< p > < strong > difficult pformation < /strong > < /p >

< p > in recent years, Guangzhou has been upgrading and upgrading the specialized market of the city center. It has closed down some small specialized markets, while the 15 demonstration market represented by the white horse clothing market is not in the closing list.

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< p > this has nothing to do with Baima city's active strategy of pformation.

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Unlike P, which was forced to upgrade with a large number of wholesale markets under the pressure of the government, the white horse market began to take measures almost when the market wind changed.

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< p > the head of marketing department of Guangzhou Baima clothing market Co., Ltd. told reporters that the rise of the white horse market originated from the geographical location of the nearest railway station. More than 90% of the early stage were "cash in hand" and "three spot" pactions now.

With the evolution of consumer formats and market terminals, the trade mode of field brands has been pformed into trade exhibitions including monopoly, agency, retail, electricity supplier, franchising, bulk sales and so on.

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< p > taking the market structure as an example, the wholesale market did not need much exhibition space before. As the proportion of retail sales increased, the white horse market gradually changed the original 8 storehouse warehouse to the clothing office from 2005, and then upgraded to the brand marketing area, and promoted the pformation from the traditional wholesalers to the brand dealers.

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The data provided by Baima market also show that from 2006 to now, the market has invested 10 million yuan a year to improve the hardware of shopping malls. P

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< p > in promoting sales, it is different from the restrictions on retail sales of general wholesale stores. The white horse market will actively organize merchants to clear out retail stores in the wholesale off-season.

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< p > today, there are 1100 businesses in the white horse market, and more than 90% are private brand manufacturers.

The brands from here even include famous brands such as Kaiser, brother, Gloria and duo.

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Besides P, Baima city has launched its own electronic business platform, Baima clothing network, trying to achieve the complementary roles of offline entities, online display and trading.

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Less than P, the more thorough pformation took place in Lotus Pond City, Chengdu. The largest comprehensive wholesale market in Southwest China was declared closed in early 2013. After that, it will be pformed into a Taurus City Based on retailing.

Almost at the same time, the B2B network trading platform "Lotus Pond network" was announced, and merchants from the Lotus Pond market were stationed in another way to continue to fight for the sand tide.

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< p > Li Yuheng said that with the increasing importance of the "a href=" http://sjfzxm.com/news/index_c.asp "electricity supplier < /a > channel, opening up the electricity supplier channel has become the inevitable trend of the wholesale clothing market. Changing the booth type development route, improving the commodity grade, and strengthening the management of the business format are the only way for the wholesale market pformation, and this is also faced with many difficulties.

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The above white horse executives said that the former clothing production base was located in coastal cities. The wholesale markets located in these places had certain geographical advantages, but "with the relocation of production bases to the mainland, the separation of specialized markets and production sites is increasing, which poses new challenges to the wholesale market along the sea area". "P"

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< p > besides, < a href= "http://sjfzxm.com/news/index_c.asp" > wholesale market < /a > how to develop electricity supplier channels is still under exploration. At present, there are no more successful cases to learn from.

And whether the wholesale market which has lost the price advantage and the branding gradually becomes clear whether it can be called "wholesale market boom" and how to compete with traditional department stores and shopping centers remains to be seen.

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