Chen Zhongshi: Chairman Of Fujian Europe And Dragon Group

< p > children's < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > must be very particular about starting from the Chinese children's standpoint and starting from the concern of children's feet health, truly thinking of parents and children.

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< p > Chen Zhongshi, chairman of Fujian Europe and America dragon group, < /p >

< p > character card: Chairman of Fujian Europe and America dragon group < /p >

< p > < strong > quotations < /strong > < /p >.

< p > children's shoes must be very careful. We must start from the Chinese children's standpoint and start with the children's feet health, and really think about their parents and children.

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< p > capitalization is the symbol of the success of an enterprise.

Making international group enterprise is the only goal, otherwise, I will not stop.

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< p > < strong > wealth life > /strong > /p >

< p > Chen Zhongshi was born in Nanan, China's children's shoes city, but he went to Yongchun to produce children's shoes.

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< p > "many people have asked me this question."

Chen Zhongshi laughed. "The answer is simple.

Because if it is a family business, a major event, the whole family has made a clear decision and may have missed the opportunity.

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< p > in the early years, under the guidance of his father and brother, Chen Zhongshi founded the Nanhua dragon in Nanan.

But after a period of operation, he gradually realized that the malpractice of family management has increased the inertia of enterprises.

So Chen Zhongshi founded the "Europe and the United States Dragon" and embarked on the path of "de familial".

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< p > 20 years old began to manage the family shoes business; after breaking away from family business, it used 7 years to build another production base for children's shoes in Yongchun.

In 2010, Chen Zhongshi, the 36 year old chairman of the European and American dragon, led his "Tutu" in the Shanghai China World Expo private enterprise joint pavilion, giving World Expo the first appearance of Chinese children's shoes enterprises.

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< p > < strong > see the Expo: there can not be no /strong < /p >.

< p > "it's not easy to enter the World Expo."

Chen Zhongshi could not help sighing when he talked about the work before and after the Expo.

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< p > "but we must go!" I had only one original idea at that time. Since there are slippers, leather shoes and sports shoes brand in the Expo, there should be a brand of children's shoes.

Of course, being able to participate in such an international grand event is of great significance for promoting the visibility of enterprises and < a href= "http://www.91se91.com/news/index_x.asp" > brand /a, and driving future sales.

With this belief, Chen Zhongshi started a special team from 08 years to get in touch with the relevant procedures of the World Expo. Finally, through all kinds of tests, the brand "Tutu" of European and American enterprises successfully landed on the Expo.

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< p > "in the process of striving, the government and other relevant departments have repeatedly assessed and assessed, and the departments of statistics, economic and Trade Commission and other departments have checked down again and again, including the scale of enterprises, the output value of enterprises in the first two or three years, and the situation of paying taxes.

One thing is not passed, nor is it possible for us to enter. "

In Chen Zhongshi's view, "Tutu" stationed in the Expo is truly qualified.

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< p > look at employees: the /p should still be given.

When p was founded, Chen Zhongshi was the first employee and Ceng Zhixi, the deputy general manager of the current group, was the second.

When the factory started work, because Chen Zhongshi missed the hiring period, he rode a motorcycle to work from door to door, so that he finally recruited workers. This may be one of the reasons why Chen Zhongshi cherished his employees.

This year, when other enterprises are frequently trapped in the "labor shortage" and "wage surge", Chen Zhongshi has always been very calm.

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< p > "to go all the way to work for an enterprise, or to give it."

Chen Zhongshi said so.

In order to ensure the normal operation of enterprises, when the Central Committee began to push the collective bargaining system of enterprise employees, Chen Zhongshi summoned the enterprise unions to put the system into the enterprise to ensure the welfare of employees.

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< p > Chen Zhongshi thinks that raising the wages of workers will indeed increase the cost of enterprises, but as long as you straighten out, the development of enterprises really depends on improving production efficiency and simplifying the process.

"The minimum wage in Yongchun, Quanzhou is 700 yuan, and the minimum wage we give to workers is 1200 yuan. In fact, all employees' salaries are higher than the minimum wage of enterprises, which means they should be given a reassurance."

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< p > < strong > see brand: use domestic sales to resist economic crisis < /strong > < /p >

< p > Chen Zhongshi said that because most of the initial stage of business was to help European enterprises with OEM processing, they had suffered many losses because they were not familiar with the relevant laws and regulations of the European Union.

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< p > "now you have to ask me, there are several standards for children's shoes, and I can give you 5 criteria."

Chen Zhongshi, in order to keep his business in the European processing market as soon as possible, has devoted himself to studying the EU standard.

At the same time, a test center was set up in the factory, so that the quality of the enterprise was gradually improved, and the enterprises in the early stage of the business had won a breathing space.

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Less than P, Chen Zhongshi was not satisfied with the positioning of OEM enterprises. Since 2007, he has been active in running his own brand "Tutu" children's shoes.

It was also this change that, when the economic crisis hit in 2008, other OEM processing enterprises complained of the declining foreign orders, while the European and American dragons took the domestic sales route and successfully escaped the economic crisis.

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< p > < strong > expert comment < /strong > < /p >

< p > vice president of Fujian Academy of Social Sciences, Li Hongjie, President of Fujian Provincial Foreign Economic Relations Research Association: < /p >

< p > 2010, Chen Zhongshi led the brand of Tutu's children's shoes under the group's presence in Shanghai World Expo private enterprise joint pavilion, becoming the only brand of children's shoes in the museum, forming brand effect.

Like the many private enterprises in Quanzhou, Europe and the United States have flexible mechanisms to integrate with the market.

Therefore, the enterprise is very extroverted, and can directly connect with the international market. In the more than 30 countries and regions, it has established the "Ou Meilong" a href= "http://www.91se91.com/news/index_s.asp" > sales /a > network, and has its own way and way of foreign trade, forming a regional export-oriented economy.

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