Fujian Shoe Enterprises Do Not Talk About "Winter" To Talk About Development

"One of the 4 pairs of shoes exported to China is produced in Fujian."

The shoemaking industry in Fujian is full of tripartite confrontation with Guangdong and Zhejiang.

At present, there are more than 4000 shoe enterprises in Fujian, nearly 1200 of them are above scale, and over one million employees.

Since the beginning of this year, the export business has been upset by the multiple factors such as the subprime mortgage crisis, RMB appreciation and cost increase.

According to the Fujian Provincial Department of foreign trade and economic cooperation, from 1 to September, the export volume of footwear in Fujian province was $3 billion 900 million, an increase of 10.83% over the same period last year, and the growth rate slowed down.

Customs statistics show that in the first half of this year, except for the number of shoes exported by foreign-funded enterprises, the total volume of footwear exports from state-owned and private enterprises decreased.

Under the support of successive policies from the central government to the local government, Fujian shoe enterprises will make good use of their policies on the one hand, and strengthen their bones and effectively cope with the "cold current" on the one hand.

Leading enterprises: strong and healthy bones, meet challenges. In the footwear industry concentrated in Quanzhou and Putian, there are news that shoe companies shut down and shut down. But half a year after that, most of the failures were small and scattered family businesses, and enterprises above designated size were not affected.

The three characteristics of product diversification, marketing diversification and marketing diversification make the enterprises above Designated Size have room for maneuver.

The more than 30 Fujian shoe companies whose output value exceeds 100 million yuan has accumulated experience in the experience of international trade friction, and has a certain amount of advance in coping.

The Anta shoes company, with the core concept of "never stopping", plays a brand role and has two domestic and international markets. Orders increased by 30% in the first three quarters of this year, and this year's average profit is still over 30%.

Quanzhou's stone lion's fortune bird shoes industry, the 60% market is abroad.

Lin Heping, chairman of the board of directors, said that the Western European market was dominated by high-end women's shoes, and the Russian market was dominated by proprietary brands. These two strokes were forced in recent years in the international anti-dumping war, but this helped enterprises avoid the market turbulence.

This year's export volume increased by 10% over the same period last year.

This year, the rich bird has built two new plants and imported 10 lines from Italy in September.

He said the biggest challenge for enterprises is to digest costs.

A lot of shoe enterprises in Jinjiang, Quanzhou, adjust their export structure in a timely manner. Most of them have settled in the US and settled in US dollars. Now they are turning to Europe for export to the euro settled countries, and exports to the EU have increased by 220%.

Although the volume and total number of exports have decreased, the average price has increased by more than 10%, and the unit price of export shoes has increased by 13.4%.

Professor Liu Yun, director of the enterprise research center at Zhejiang University, said: "I visited in Quanzhou. Entrepreneurs do not talk about how to spend the winter, talk to me about how to develop."

Challenges and opportunities coexist, and many large enterprises in Quanzhou hold this view.

They are "anti quake" while they are saving new energy.

From 1 to September this year, we have seized the opportunity of RMB appreciation. Jinjiang has successively bought 31 foreign companies for advanced equipment, amounting to 2 billion 550 million yuan, which greatly reduced the cost of replacement.

Small and medium-sized enterprises: holding together and heating, looking for market, facing the cold current test, the most difficult number of small and medium-sized enterprises.

Jinjiang Fu Lian Shoe Plastic Co., Ltd. is the first shoe manufacturer in Jinjiang to enter the United States. The reporter saw that the 6 production lines of the company had been shut down for 3.

General manager Zhang Xiang said that some of the orders were allocated to other small businesses, so that everyone could eat meals and save labor costs.

On the day of the interview, a local enterprise was unprofitable due to exchange rate changes, and immediately cancelled a European order in the negotiations. At the same time, they consulted the group to Guangdong, undertaking the large number of orders with profit margins left after the relocation of local enterprises.

In the past, it was difficult for the Fujian enterprises to have the idea of "being a chicken head instead of a phoenix tail".

Many small and medium-sized enterprises take the initiative to make matching processing or OEM production for brand enterprises.

In the 31st degree company, the number of local small and medium-sized enterprises has been increased to 5.

Other small and medium-sized enterprises have become the supporting workshops of large enterprises in the form of equity participation.

Leading enterprises support, the whole industry chain is stable.

In response to this dilemma, the role of the industrial chain in supporting SMEs is particularly evident.

Dozens of enterprises in Anta, fortune bird and other industrial chains are still relatively well off.

In June 20th, Jinjiang established a leading corporate guarantee institution to provide financing guarantee services for SMEs, upstream suppliers and other partners.

The shoe industry is also a major industry in Putian. There are more than 200 enterprises on the local scale. At present, they are ready to participate in international exhibitions and expand the market with the overall image of "Putian shoes".

In the first half of this year, the foreign trade enterprises in Fujian failed to write off and received a total of 500 million US dollars, which is nearly double that of the same period last year.

Wang Jian, deputy director of the Fujian Provincial Department of foreign trade and economic cooperation, said that Fujian has increased the subsidy to encourage enterprises to participate in export credit insurance. The premium subsidy standard has been adjusted from 20% to 25% in the past 40% to 60%.

Government departments have stressed that services are in place to help enterprises make good use of their policies.

Fujian's recently issued guidance on financial support for foreign trade and economic development calls for the full play of the banking and trade cooperation mechanism to promote the establishment of a consultation system between banks and enterprises.

The departments of state tax, state inspection, customs and so on are also working together to deliver information in a timely manner, so as to facilitate the export of foreign exchange by enterprises, tax rebates and customs clearance.

Brand and technology are becoming a magic weapon for shoemaking enterprises to strive for greater profit margins.

Yang Yimin, Secretary of Jinjiang Municipal Committee, said: "the government should provide a support system for enterprises to create brand and technological innovation."

Under the impetus of the government, Jinjiang enterprises set up 252 R & D centers in the first half of this year and invested about 1000000000 yuan in technological pformation.

Challenge and opportunity coexist.

Enterprises should seize the opportunity to pform and upgrade.

Wang Jian said that the demand for the international market is weakening, but the demand for daily consumer goods will not decrease, and the footwear industry in Fujian is still promising.

However, the private brands of Fujian's export commodities are not strong enough, and the Department of foreign trade and economic cooperation will strengthen the leading role of export brands.

Among the 115 famous export and famous brands that have been selected and developed by Fujian recently, a number of shoe-making related enterprises such as Fu and PEAK have been selected.