Harbin Holds The Third Shanghai International Famous Brand Footwear Exhibition
"P", which was jointly organized by Italy national Footwear Manufacturers Association (Assocalzaturifici) and Italy Fiera exhibition company (Fiera Milano S.P.A), has attracted the attention of China's fashion industry since it was settled in Shanghai last year. A total of 260 exhibitors participated in the autumn exhibition last October, including Italy, Spain, France, Brazil, the United Kingdom, Portugal and Turkey. Buyers from China, Hongkong, Japan and Korea and other countries and regions were invited to participate in the exhibition. < /p >
After the end of the road show in Beijing and Hongkong, the the MICA Shanghai debuted in Harbin for the first time in P. The Harbin promotion conference is an important step for the MICA Shanghai to reach China. Before that, the MICA Shanghai has held activities in China's important fashion cities such as Guangzhou, Hongkong, Chengdu, Beijing, Shanghai and Dalian, and has conducted in-depth exchanges with local professional buyers, shoe retail professionals. The MICA Shanghai provides an excellent opportunity for local professional buyers who are unable to participate in the the MICA Milan shoe show (the largest and most important shoe show in the world), so that they can communicate and cooperate with manufacturers of high quality leather shoes from all over the world. < /p >
Cleto Sagripanti, chairman of the Italy national Footwear Manufacturers Association (Assocalzaturifici), is a positive facilitator and advocate of the P MICA Shanghai Exhibition. "The two the MICA Shanghai has attracted the attention and high praise of Chinese fashion people last year. In the past two sessions, we have achieved satisfactory results in the selection of buyers, the international performance of exhibitors, and the improvement of the overall environment. The third the MICA Shanghai will reach a new height this year. Our mission is to help our participating brands enter the vast unknown China market and help them find opportunities for cooperation in China. We have confidence in the the MICA Shanghai Exhibition. Today, we brought the brand of the MICA Shanghai to Harbin's fashionable capital of Northeast China. We hope to attract buyers and retailers of shoes here to take part in the the MICA Shanghai Exhibition in Shanghai and bring Italy quality shoes to the local market. < /p >
According to statistics, more than 70% of China's wealthy people live outside the first tier cities. < p > As the main market of luxury goods in the future, the two or three tier cities will have consumers' brand awareness and consumption intention close to consumers in Shanghai, Beijing and other tier cities. < a href= "http://www.91se91.com/news/index_p.asp" > Harbin < /a > is an important city in northern China. The per capita consumption of luxury goods is large. For the cold and long winter in Harbin, local consumers demand higher quality requirements for footwear and leather products, not only in fashion trends, but also in the texture and design of leather products. < /p >
< p > from the beginning, the MICA Shanghai was supported by ICE, the Italy Foreign Trade Commission. At the meeting, Mr. Antonino Laspina, the chief representative of the Beijing Office of the Italy Foreign Trade Commission (ICE), reviewed the contents of Sino Italian trade development cooperation over the past few years. "By the end of September 2013, Italy's footwear exports to non EU markets had increased to 8.3%, of which China accounted for 25.5%. This increase is attributed to the MICA Shanghai, which brings Chinese consumers their favorite footwear products made in Italy. ICE is a strategic partner of Italy Footwear Manufacturers Association, and will continue to provide important support for the MICA Shanghai, and continuously consolidate and promote the value of manufacturing in Italy. Local consumers in Harbin also have a large consumer purchasing power of luxury goods. We hope that through this event, we can bring more excellent leather products, business activities and cultural events to Italy, so that people here will become more familiar with and enjoy the brand and culture of Italy. < /p >
Xu Feifeng, President of Harbin clothing association, attended the promotion conference as an important representative of the local garment industry association. "With the development of China's economy, Harbin has become another fashion capital in the northeast of China, which is an international luxury brand." P The local consumers' awareness of luxury consumption has changed greatly, not only for luxury and taste, but also in the sense of design and collocation. At the same time, because Harbin is very cold in winter, there is a great demand for shoes and leather products. We are very pleased that the MICA Shanghai can come to Harbin so that we can feel the manufacturing process from the top international shoe leather products in Italy. We also hope that we can further promote the deep communication between China and Italy, Harbin and the international fashion industry through a platform such as the MICA Shanghai. < < /p >.
< p > although the MICA Shanghai is still a new a href= "http://www.91se91.com/news/index_s.asp" brand in China, it has already created a series of surprising figures: the top two exhibitions, with more than 11000 participants, including 7% from Asian countries and 500 exhibitors from 20 countries from all over the world, participated in the previous two MICA MICA Shanghai. < /p >
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