Wolfman'S Men'S Suit Takes 020 New Sail.

From P to Shawn Yue, to the deep cooperation with LETV, homemade men's clothing has become a concern for the 2013CHIC exhibition. Its steady operation has become a potential new star in the industry.

< br / >, however, with the diversification of consumer's consumption mode, the offline a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > brand is generally affected by online brand.

In particular, the consumer groups faced by fashion brands such as the wolf family and men's wear are a group of young consumers who are following the trend. How to capture this group of consumers through channel pformation has become an important topic for the development of the new generation of men's clothing.

< br / > "the physical store traffic is divided online, the limited online store space is difficult to meet the consumers' demand for diversified styles, which is an important problem facing the offline brands. In the past, the PC based e-commerce providers are also facing some bottlenecks, such as the lack of user experience of traditional electricity providers and so on."

Shi Hairong, chairman of the wolf family's men's wear, proposed that we should break through the double bottlenecks of online and traditional electricity providers and make them complementary and linked. 020 will be a good recipe.

< br / > by the end of 2013, after many investigations and discussions, this brand new project sprouted quietly inside the men's clothing of wolf family.

2014CHIC, wolf's family men's wear will carry out the O2O mode again.

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< p > > strong > comprehensive layout, realizing O2O new mode < br / > < /strong > as a brand new concept, O2O has become an annual hot word in the clothing industry.

But what is O2O?

Is it really myth?

"The core of O2O business model is actually very simple, that is, to bring online consumers to the real stores, online payment of goods and services under the purchase line, and then enjoy services on the line."

Feng Li, assistant director of the war wolf men's wear, said that this thinking is an Internet thinking, which will run through the new O2O mode of the wolf's family men's clothing.

< br / > wolf wolf family men's clothing is a offline brand with thousands of terminal outlets. By using the advantage of offline store outlets, wolf family men's wear can be brought to the line by means of sweeping code drainage and WeChat platform maintenance. "VIP is the endogenous growth point that the future garment enterprises can dig deep. Online information means provide a series of tools and platforms for maintaining and developing VIP for offline brands. We can achieve the maximization of promotion and marketing by means of online technology, guide customers to experience online life, optimize user groups, and make users get sticky."

Shi Hairong introduced that this is a process from offline drainage to online maintenance.

< br / > from "online to offline" is a more important process.

Of course, in Shi Hairong's more open understanding, the line below refers to the sales channel, which includes not only the traditional offline shop channels, but also the emerging online channels.

At present, the layout of the wolf's family men's clothing is fully covered by the entity store channel, the electronic business platform, the WeChat mall and the official website mall.

< br / > for O2O, Wolfman time men's clothing emphasizes the greatest significance is the background of the Internet, "in the future, our store members, website members, micro member data will be opened up, to achieve effective integration of passenger flow, information flow, logistics and capital flow."

This is the real purpose of Shi Hairong's overall layout of O2O.

< br / > strong > package > project to push through multi system < br / > /strong > link line sales system, electronic business platform system, official website shopping mall system, WeChat mall system, it is necessary to open up ERP system and VIP system. This is exactly what the wolf family men wear before launching O2O.

< br / >, with the support of information system, project operation still involves the integration of multiple systems.

"To achieve O2O, at least need to get through the five systems, such as commodity digitization system, ERP Unicom system, sales channel system, logistics system, promotion system and so on, making it a whole package project, and it is possible to push O2O inside the company."

As a co ordinator of the O2O project of the wolf family, Feng Li said that the new O2O mode is a profound change for the enterprises. But after such a drastic process, the wolf family men's wear will realize the brand multi-channel sales mode of traditional shops, PC terminals and mobile phone terminals.

< br / > these systems of men's clothing in wolf's family are not general. They have an accurate division of labor and responsibilities.

To be able to implement in terminal and shopping guide and promote internally, Wolfgang men's men's clothing will train their dealers' customers and guide buyers, train their operation and train them, and extract KPI from the 020 items, and list them as the performance evaluation of shopping guides, so as to motivate them to take the 020 items as part of their daily work. In the promotion of foreign countries, the wolf wolf family men's wear has hired professional PR communication companies to purchase online promotional resources such as micro-blog's red man and WeChat's large scale to attract traffic for the public platform and shopping mall of Wolfman's men's wear. For example, in promoting the system, wolf family men's clothing is divided into two modules: internal propulsion and external development, in order to promote the 020.

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< p > < strong > create 020 experience shop to promote micro shopping > br / < /strong > in the 020 new mode of wolf's family men's wear, besides the traditional offline terminal as the window for drainage to online and offline experience, the wolf family's men's clothing also launched the 020 flagship experience shop.

< br / > "the demand of experiential shopping combined with the offline leisure shopping experience and convenience of online shopping brings consumers the experience of upgrading the service experience across the space. The modern Internet technology cloud computing platform and big data information resources are used to provide more attentive service for consumers.

Shi Hairong analyzed the purpose of building 020 flagship experience store.

< br / > in the planning of the 020 flagship experience store, the experience store will have more than 1000 square meters and three storeys.

"We will make product display and display on the first floor. The two floor" ZL SPACE "is the biggest feature of the store. Apart from the commodity display, it has set up a rest area of nearly 100 square meters, gathering coffee, book bar, small garden, etc. the third floor is the regional operation management center, OTO pre-sale and after sale, logistics pfer station.

Feng Li introduced that the free wireless network will cover all the shops. The two-dimensional code can be seen everywhere, prompting users to pay attention to WeChat or download the wolf family APP. "There will be a large display screen installed in the store that allows customers to make a virtual fitting. At the same time, we can also achieve the function of" appointment test fitting ".

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