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Shopping Centres Will Be Popular Or Will Introduce Local Clothing Brands.

2014/2/20 19:56:00 16

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"here is the east gate. Business is barely enough." Mr. Chen, who runs glasses business at Huarun 1234space shopping mall in Dongmen, Luohu District, told reporters: "this is the East Gate business circle subway covered property. The location of shopping arcade is different from that of some major shopping centers nearby, so there are more young people coming here." Nevertheless, Mr. Chen feels the pressure of business is very great. .
"Now a href=" http://gd.sjfzxm.com "> Shenzhen < /a > the shopping centers in different districts are more and more, and more and more people choose to buy things online. To some extent, the physical shops have become the fitting rooms of the shop. In order to keep the guests, the mall and we have made many adjustments to provide more experiential services to retain customers. .
In recent years, commercial real estate has experienced a "surplus" trend after experiencing a "blowout" development. The Suzhou municipal government released the new policy of the first real estate market in the horse year. For the first time, commercial real estate, which has been out of the control center for many years, has been brought into the control category by the local government. After the "blowout" development of commercial real estate, how to resolve the hidden risks behind the contradiction between supply and demand has become a critical problem facing all over the country. Shenzhen also has this problem. .
The strategic map of the 2013 China 50 city complex, released recently by the world bank, shows that in 2013, the scale of 11 urban complexes (excluding housing) exceeded 10 million square meters in 50 of the country's most popular development cities. Among them, the scale of urban complex in Shenzhen in 2013 (except for residential areas) has reached 8 million square meters, of which 600 thousand square meters of large projects accounted for 10%. Gao Li international research shows that in 2014, about 10 large shopping centers will be officially opened in Shenzhen, including Guanlan Lake New Town, century Hui, Shenzhen center, nine party center and excellent city shopping center. A total of about 1 million 500 thousand square meters of new supply will be put into the market, equivalent to 60% of the existing stock in the entire Shenzhen market. The level of vacancy rate is expected to rise as a result of the huge volume of new supply. .
In a shopping mall in Futian District, the reporter noticed that except for a slight popularity on the first floor, the two and third floors of the shops were located in the idle state. With the increasing number of shopping centers in recent years, journalists find that there are not many shopping centers like this. Insiders believe that in recent four or five years, commercial real estate in Shenzhen is in a period of rapid development, facing the pressure of oversupply. On the one hand, the competition pressure in the industry is increasing. On the other hand, it is also necessary to deal with the change of the business environment in the mobile Internet era. The differentiation between the future commercial cities will become more and more obvious. .
In the new business environment, Shenzhen's traditional shopping center is undergoing spanformation. Reporters noted that since last year, many shopping centers in Shenzhen have intensified the adjustment of merchants, and have chosen more experiential formats such as beauty salons, restaurants, children and entertainment. At Huarun 1234space shopping mall, the reporter found that some of the characteristic restaurants introduced by the mall attracted a lot of popularity. Although it was noon on weekdays, some restaurants still needed queues. .
Long Bin, Dean of the Institute of real estate economics, believes that the development complex needs to be injected into new concepts, adapt to the new era environment and attach importance to "experiential consumption". .
In addition, Shenzhen's commercial real estate has begun to adjust its industrial structure to the development of multi resources cross-border integration, and some shopping centers have been involved in the characteristic online service. Take Tianhong shopping mall as an example, the emporium claims that enterprises have integrated more than 60 stores of "Rainbow" and "Jun Shang" dual brands, and are shopping centers and department stores under the same line. The online PC terminal is "online rainbow", the mobile terminal "Tianhong micro shop" and "Tianhong WeChat", and the seamless links between online and offline create a complete channel product. Some market participants also believe that the commercial combination of this type of online and offline businesses will emerge more and more in China in the next few years and become a major consumer trend. .
Chen Houqiao, director of the Gao Li international research and consulting department, said that although the development of electric business has inhibited the development of commercial real estate bookstores, < a href= "http://www.91se91.com/" target= "_blank" > clothing /a shop, a href= "http://www.91se91.com/" target= "_blank" > shoes > shops, and so on, it will also accelerate the improvement and upgrading of commercial real estate, but will bring a new development opportunity to commercial real estate. .
CB Richard Ellis predicts that under the continuous impact of the economic growth and the continuous impact of the electricity supplier, the commercial real estate market pressure will intensify, and the new shopping malls will generally extend the trial period and increase the consumption of experience. .
At the same time, shopping centres will also choose to lower the threshold to introduce local clothing brands and catering and other experience formats.