The Twentieth China International Textile Fabrics And Accessories (Chun Xia) Fair Is About To Open.

　　 Fast pace and heavy details

On the eve of the Spring Festival, the surface accessories enterprises will begin preparations. For the current market changes, enterprises are clear about heart, speed up the pace of development, and implement the small batch and multi varieties better and pay more attention to details to become the consensus of the market.

Analysis of sales manager of Hengli Group clothing The brand is showing a significant polarization phenomenon. The international brands such as UNIQLO, Nike and Adidas have not dropped, but most of the garment companies have a large backlog. Hengli Group has regular communication with internationally renowned sports, fashion and men's wear brands to understand the flow direction of their orders, do well in sales and maintenance and development work, understand the fashion trend of clothing, and exchange innovative ideas and ideas, so as to develop new products that are suitable for the trend, with forward-looking and high profits. Hengli Group fabric sales manager also said, "clothing enterprises in 2013 demand reduction, common products reduced, personalized products increased. In 2014, this phenomenon will continue.

Shen Xuefeng, marketing director of Hangzhou Xinsheng dyeing and Printing Co., Ltd. believes that the demand for clothing brands is small quantities and varieties. Product is the core competitiveness of an enterprise, and upgrading quality and service is fundamental. It is reported that new year's printing and dyeing business is the best year last year. At the same time, it has encountered the most stringent emission reduction control in history. It can be predicted that the emission reduction task in 2013 will continue in 2014. At the same time, due to the continuous rise of raw materials and the increase in the cost of sewage treatment, the printing and dyeing enterprises' living space will be further compressed. "For the market in 2014, our strategy is to consistently eliminate backward product lines and make more choices in increasing the added value of products," Shen Xuefeng said.

Jiangsu Hong Shengda lace Co., Ltd., the main measures to deal with the market changes include: enhancing the ability to develop new products; increasing the intensity of product inspection, and meeting the requirements of the market. Brand clothing High quality requirements. The manager of the company is responsible for the sales analysis. In 2014, the clothing industry will continue to tilt to the electricity supplier, with brand, fashion and special. Clothes & Accessories And personality details are the mainstream. Therefore, it is very important for the garment accessories industry to develop personalized market for brand clothing.

2013 as a whole Spin The industry is in the doldrums of development, and industries and enterprises are carrying out internal adjustment. Xie Zong of Jiangsu Ou Bao textile dyeing and finishing Co., Ltd. told reporters that OUP began to develop the domestic market in 2012. Although it still exports more than domestic sales, but according to the current acceptance degree of domestic customers, it is expected that sales will be evenly distributed. Since 2014, ouburgh has made great adjustments in marketing, initially established a marketing mode combining agency and self marketing, set up regional agents in some regions, responsible for customer information collection and regional market development, and sales team is responsible for the maintenance and development of clients outside the agency area.

Nantong Tei sells fabrics made of polyester filament and garment fabrics as finished products. Chen Xiaoxiang, head of leisure fabric sales section of Nantong Di people's business department and head of marketing room, said that while Nantong's total sales volume remained stable, it was found that the market of filament products showed a hot dispersion, the overall quality requirements of customers were improved, and the number of single orders decreased. In order to minimize costs, some mature clothing brands will voluntarily shorten their own industrial chains, and outsourcing labor intensive businesses will produce more OEM production mode cooperation. The garment industry is likely to usher in a painful process of reshuffling again in 2014. As a fabric supplier, increasing the added value of products and services is a pressing matter of the moment.

Independent development oriented

"Fast fashion has become the trend of many textile and garment brands. "Fashion" and "new" are inextricably linked. Only by constantly developing new products can we break through new ideas and become adults' leading edge of being without me. A fast word can reflect our speed. Now is not the age of big fish eating small fish, but the era of fast fish eating slow fish. How to form a rapid reaction mechanism of textile and garment industry chain, and require the upstream and downstream enterprises to form strategic alliance relationship. It is reported that the constant bright textile combines the fashion trend and the customer's design concept, and develops the fabric in the new year and season one year ahead of schedule. "Only in this way can we form a strategic partnership with the brand clothing, and orders can be guaranteed," Hong Hong said.

Jiangsu Hong Shengda lace Co., Ltd. is now gradually changing from custom-made samples to customer oriented samples. Zhou manager told reporters that the current market problems encountered by enterprises are because of the weakness of the export market and the loss of a large proportion of export customers. Coping strategies will be adjusted to enter the domestic market and achieve the big customer effect. The multi brand operation of clothing brands and the development direction of e-commerce have forced Hong Shengda and other accessories enterprises to speed up the development of new products while improving their quality.

Ouburger has found that the natural trade mode based solely on the customer's flower pattern proofing can no longer satisfy the needs of guests. "We must provide a one-stop service from raw material selection, flower design to fabric production and after-sales service." Xie Zong disclosed that at present, ouburger and a number of shirts and fabric design companies in Italy have opened up the high-end spot goods based on the original design of Italy and adapted to the season's development of fabric sales mode. "Because the design coming from Italy is more advanced and the elements are more fashionable. It is easier for European and American customer groups to accept, but for domestic customers, there will be a lag in time, so how to integrate Italy's design with the actual needs of domestic customers is urgently needed to be improved and improved."

Hengli Group has considerable strength, facing the current situation of the relative surplus of the filament market, strengthening product quality, winning the trust and support of high-end customers and brand customers with excellent quality, vigorously developing new products, looking for new profit increasing points by differentiation and diversification, dispersing the sales pressure of conventional products, increasing sales intensity of foreign trade, making use of the brand advantage of enterprises in the world, selling products to the whole world, achieving value-added sales and dispersing the pressure of domestic market. Its fabric sales manager expects that in the first half of 2014, it will maintain the trend of 2013. The sales of simulated silk products are relatively stable, and sales of industrial cloth are expected to make new breakthroughs. {page_break}

　 Moving to Shanghai to promote trade

During the interview, all fabric enterprises expressed expectations for the exhibition moving to Shanghai. Shanghai is a trade center. The Intertextile spring summer fabric exhibition is held in Shanghai. It will play a positive role in the market, especially in the Yangtze River Delta market. "We naturally welcome the spring and summer fabric exhibition to Shanghai. The exhibition itself is a rare platform for interaction and interaction with many guests, plus the image of Shanghai's international metropolis can attract more guests to visit and exchange, especially overseas guests. We are very looking forward to it," said Ou Pu Xie Xie. Heng Liang textile Hong Tong also welcomed the spring and summer fabric exhibition in Shanghai. He said: "Shanghai merchants gather in convenient transportation and are close to our factory. Attending the exhibition in Shanghai is also more convenient and more conducive to presenting as many products as possible."

OUP has brought 2015 new products in spring and summer. There are 9 series. Apart from the basic elements of cotton, some new elements, such as linen, Tencel, and copper wire, have been added to make the fabric more comfortable and more green. Besides, cotton and elastic and cowboy washing have also injected new vitality into dry men's shirt. Designer They bring more design inspiration and space.

Since the founding of the Nantong factory, this year, nearly all the Intertextile exhibitions have been held. Apart from setting up the corporate image of Nantong's emperor, it has also achieved great economic benefits. Nantong Di people have established the exhibition strategy based on the two annual fabric exhibition, adopting various technical means to maximize the technological strength of Nantong Di people. Chen Xiaoxiang believes that the Intertextile spring and summer fabric exhibition has shifted from the Beijing of the political center to the Shanghai of the economic center, and the time has also been adjusted accordingly, from the end of 3 to the beginning of March. These two changes have been adapted to the needs of the market and believe that it will have a positive effect on improving the market.

The main product of constant bright textile is knitted denim fabric, which has both the wash style of jeans and the comfort and breathability of knitted fabrics. We recommend functional water fast dry knitted denim fabrics to be the highlight of the 2014 spring and Summer Exhibition, "Hung said. Since its establishment in 2008, the company has been closely following the Intertextile fabric exhibition, and has been developing Beijing Shenzhen Shanghai. Through years of continuous pioneering and enterprising efforts, the company has developed from a small trading company to an industrial enterprise with knitted fabrics, knitted and woven knitted denim fabrics. We have always paid attention to the preparations for the exhibition and the reception work during the exhibition, as well as the data processing and collection after the exhibition. The results of many years show that the exhibition is very effective and will continue to participate in the future.

With its international, professional and trade characteristics, China international textile fabrics and Accessories Expo has received wide acclaim and active participation from the industry. Oubei textile Xie Zong said, "this is the tenth exhibition of Ou Bao, and every exhibition is full of harvest, with new orders from new customers, a large number of market information is gained, and more valuable lessons learned."