Bosideng Appeared In The 2014 Autumn And Winter Fashion Week In New York. Domestic Clothing Brands Set Off An "Internationalized" Craze.

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The first day of the autumn and winter New York fashion week of 2014, the first day of the New York fashion week of autumn and winter was put on by the handsome Supermodel of the men's model.

No wonder when people saw this "Bosideng F/W 2014 New York" menswear brand released the show, they could not return to their senses.

Yes, it is Bosideng.

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< p > on the Instagram account, Bosideng also released relevant information, which attracted the "praise" of fashion people from famous boutique stores such as Neiman Marcus, Bergdorf Goodman, men's fashion designer, Nick Wooster and so on.

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< p > in China, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand to accelerate the pace of internationalization, they are also breaking the inertia thought of winning the price in the past, and marching towards the world stage with a brand new look. However, patience really needs to be done.

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< p > after brand cultivation in the early stage of the local market, domestic clothing brands have launched an upsurge of internationalization in recent two years.

Bosideng had previously sold down garments in retail channels in the United States, Britain and Russia. In 2012, Bosideng opened flagship stores in London, and the media reported that its flagship store located in the central commercial area of London is not far from the world's first line brands including Hugo Bos (HUGO BOSS), and is not the main product of its most popular feather clothing product line.

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< p > "the pricing and positioning of domestic brands in the international market should not be too low. Now that China's clothing brands want to internationalize, we need to upgrade their quality and design level. On the other hand, we must adjust measures to local conditions in terms of positioning, brand image, channels and marketing."

Xiong Xiaokun, a light industry researcher at CIC, pointed out in an interview.

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The internationalization of P, a clothing group represented by ochirly brand, is another way.

In 2011, Heji bought the whole business of Italy Sixty fashion group in 14 countries and regions in the Asia Pacific region.

If Sixty group is not yet familiar with it, then many people from Italy sexy cowboy pop brand Miss Sixty will not be unfamiliar. It is a Cowboy brand favored by many women. It is also a sexy guide for many young women, and it is the representative of many fashion brands of Sixty group.

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In addition to that, P launched further pnational cooperation in 2013, and has invested in the world's leading fashion, design and art concept store, 10 Corso Como, to jointly develop greater China business.

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< p > no matter it is the "sea going" across the ocean's local brands, or the cooperation and marriage with the international famous brands, the internationalization strategy of the domestic clothing brands has a common feature, that is, it hopes to break past people's cognition, no longer win the price, but "leap over" to become a high-end international brand.

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< p > but it is not easy. When Xiong Xiaokun analyzed the factors of internationalization mentioned by him, he analyzed one by one: "China's clothing brand needs to upgrade its quality and design level in order to internationalize itself."

In Xiong Xiaokun's view, the biggest challenge for local brands to go to sea is that the clothing brands in Europe and the United States have absolute advantages in the influence and popularity of overseas markets. Second, the design of consumers' preferences in European and American markets should be designed to avoid "acclimatized".

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< p > besides, China's clothing brand is not known in the international market, and its successful experience in the Chinese market can not be copied to other markets.

"The establishment of marketing channels requires more energy to conduct a comprehensive survey of the market situation."

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< p > < localization > < a href= > http://www.91se91.com/ > Bosideng < /a > is regarded as an important measure. In order to realize the localization of the brand, it is suitable for local consumers regardless of fabric, design or a target= "_blank" href= "http://www.91se91.com/" > dress > /a. The goal is to understand the local market, cultivate consumers and enhance brand awareness, which is obviously a systematic project and a time needed project.

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"P >" in the reply to the net mail, Bosideng revealed its greater ambition, that is, by establishing brand awareness overseas to feed the Chinese market.

"We hope that when people travel overseas, we can see Bosideng's brand, and we hope that overseas brand display can promote the upgrading of domestic brand value."

For this reason, an international brand executive suggests that many Chinese clothing brands are strange to foreigners. If you want to go out to be recognized, you need to be bigger and stronger yourself.

"In the familiar Greater China region and even the Asia Pacific region, it will be a good practice to get a good response and set up a fashion benchmark, and get the favor of overseas markets."

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