Luxury Goods In China Can Hardly Be Grand

< p > the international luxury a href= "http://www.91se91.com/business/" > brand "/a", once ambitious in China, will become more cautious this year.

Yangcheng Evening News reporter learned yesterday from people familiar with the matter that even though Guangzhou's new Hongkai Hongcheng square, which was originally scheduled to open in 2015, many of the international luxury brands originally planned to enter are not currently signed.

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< p > another industry expert has revealed that many shopping centers used to attract luxury brands in the past and even willing to pay for renovation and decoration. However, this situation has been reduced.

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< p > < strong > luxury stores: less than ten people in 2 hours less than /strong > /p >

< p > luxury brand consumption has been on a rising trend in the Chinese market in the past five years, but it has been reversed since last year.

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On the weekend after the Lantern Festival, the reporters came to Guangzhou's luxury sales place and found that there were not many consumers who came to the brand store to shop. P

In an international first-line brand store in Huan Shi Dong Road, it was observed that less than 10 customers were purchased in 2 hours.

In Libai square, some of the international first-line brands have been discounted, attracting some consumers.

It has been observed that 2 customers bought GUCCI products in about half an hour.

In the spring and winter seasons, although most stores did not mark the price tag, there was basically a reduction in winter clothing.

For example, DKNY has a 50% discount for winter wear.

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< p > "luxury consumption is much slower than that of the previous two years.

This is also one of the factors that need to be considered carefully for luxury stores in China.

A senior luxury dealer said.

According to statistics from relevant agencies, the total consumption of luxury goods in China was about $350 million in the seven day of the Spring Festival in 2014, down 57.8% from 830 million dollars last year.

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< p > it is reported that Prada has released the latest forecast that China's luxury a href= "http://www.91se91.com/news/index_s.asp" market "/a" growth will continue to slow down.

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< p > < strong > Guangzhou high-end shopping center is difficult to handle international brand < /strong > /p >

< p > "luxury brand stores are now much more cautious than the previous two years."

Informed sources said that the original positioning of high-end HONGSUN Guangzhou City Plaza project, there are many international first-line brand plans to enter.

"But no one has actually signed up now, which is related to luxury brands need to be more cautious in evaluating the opening plan."

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< p > according to the reporter, as of 2013, Louis Weedon (LV) directly managed 46 stores in 32 cities in the mainland of China.

Burberry has opened 70 cities in 36 cities in China.

Gucci has opened 59 stores in 32 cities.

However, after investigating 47 world-renowned luxury brands, a number of relevant agencies have considered that the number of new outlets in the Chinese market has decreased from 280 in 2012 to around 100 in 2013, a decrease of 37% over the previous year.

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< p > more surprising is that in 2013, the Armani (GiorgioArmani) flagship store and Dolce&Gabbana flagship store, which has been in nearly 10 years, have been closed down in the Bund, Shanghai 3 and the Bund 6.

Patek Philippe (PatekPhilippe) and Boucheron (Boucheron) were withdrawn from the Bund 18.

French luxury brand Cartire (Cartier) has also been closed to 10 stores in China. It is pointed out that Cartire's sales in China are hard to maintain the two digit growth in previous years.

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< p > < strong > developers are no longer enthusiastic about luxury brands. < /strong > /p >

Less than P, another factor that slows down luxury stores in China may also include developers' cooling down on their fanaticism.

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< p > "in the past few years, luxury shops have sprouted everywhere."

There are senior luxury industry sources, in the past, many developers in order to stimulate the entry of luxury goods, to give decoration subsidies, the industry's average price is 30 thousand yuan per square meter.

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< p > "not only that, there are still some developers who want to pay a certain amount of money to the top tier of the international market, some even up to tens of millions of yuan."

Huang Wenjie, executive director of the Guangdong Circulation Industry Association, said that the reason why developers are willing to do so is mainly based on three reasons. First, the hope that the entry of luxury goods can lead more other brands to enter the market. Two, luxury entry can increase the location of shopping centers, make them mismatch with the same shopping centers, and the three is to bring high-end consumers through luxury goods.

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< p > "what can be seen is that due to the slow recovery of the whole international economic environment, there are still some policy factors in China, and high-end consumption is suppressed.

Therefore, the effect of luxury brands can be reduced, which makes many developers no longer willing to bleed into the luxury market.

Huang Wenjie believes that luxury goods, on the one hand, has lowered the assessment of the consumption environment of the Chinese market. At the same time, the preferential treatment provided by the external environment for luxury goods has begun to shrink. Therefore, the situation of "a href=" http://www.91se91.com/news/index_c.asp "luxury" /a ", like previous years, will not appear in this year.

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