Spring And Summer Cool!

February 22~24, from China Spin The 2014 China summer home furnishings Fair will be held at Shanghai Everbright Convention and Exhibition Center.

As a national professional exhibition to guide the development of summer cool industry in China, the first Chinese summer household products fair takes full account of the seasonal characteristics of summer household products, matches the production and sales cycle of participating enterprises, and builds a solid platform for the production and marketing of the summer household industry in the new year. According to the responsible person, exhibitors gathered excellent enterprises from many industrial clusters such as Jiangsu, Zhejiang, Hunan, Guangdong and Sichuan. The products include bamboo, grass, paper, leather, linen, mat, bedding, mosquito net, cool quilt, cold pillow and so on. Pajamas, bathrobes, household clothes, etc. Clothes & Accessories Products, and the related industry chain such as wrapping cloth, knitting machinery, product design and so on. The products are complete and have many brands.

The first solo flight was confirmed.

In the past, because of the short sales time of the cool products and the lack of attention by businessmen, the development of the summer cool home textile market was relatively lagging behind. In recent years, with the bamboo, rattan, silk, silk and other raw materials made of mats, blankets, air conditioners sold well, the home cool summer industry has grown stronger and more and more opportunities are showing to the public. Especially in the professional exhibition platform such as the needle shop, home textile exhibition and so on, the summer cool home textile products are more colorful, and a large number of summer cool home textile enterprises emerge as the times require. Many traditional home textile brands have also joined the ranks of R & D cool products, hoping to get a share in the market.

In the past, the summer cool home textiles were exhibited together with other home textile products and knitted goods on the "Chinese Acupuncture Association". This time, with the development of the stronger and stronger trend, the "summer home furnishings fair of China" has won the attention and approval of the industry for the first time.

　 Cluster first leads new consumption

All along, at the exhibition, Xia Liang home textile products mostly appeared in the form of cluster. At present, industrial cluster is a new form developed by China's home textile industry in accordance with the laws of market economy. It has both the advantages of scale economy and the flexibility of a large number of small and medium-sized enterprises. To this day, the advantages of summer cool home textile industry cluster in some parts of the country are more and more obvious, and the new product research and development capability is also constantly enhanced, such as the Ningbo's grass industry, Zhejiang Anji, Hunan and Jiangxi's bamboo industry, the rattan products of Shandong, Guangxi, Yunnan, and Sichuan leather products.

2014 is an important year for Chinese textile industry to accelerate the transformation of economic development mode, promote strategic adjustment of the economic structure of the industry, improve the overall quality and competitiveness of the industry, and strive for innovation. The industrial cluster has changed from the traditional economy of the local economy to the gradual condensation and joint efforts.

At present, the development speed of industrial clusters is obviously higher than the average speed of industrial development, and the industrial chain supporting in industrial clusters is gradually complete, so that the advantages of small enterprises in clusters can be further developed. It is understood that at present, there are 15 famous textile cities (famous towns) and 3 industrial bases mainly based on home textiles. It can be seen that local governments attach great importance to the construction of industrial clusters. The China summer home furnishings fair, which was held for the first time, provides a platform for the development of the summer cool home textile cluster, Li Lin, Taizhou. Leatherwear The official responsible for the company said: "to participate in this summer home furnishings fair in China is to open up channels and let more people know the" Li Lin leather "brand.

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As we all know, summer cool home textiles are mostly made of natural fibers such as bamboo, grass, rattan and leather. Low carbon environmental protection caters to the current life philosophy of consumers' health and environmental protection. "Our products are very environmentally friendly, but in order to increase the share of the market, we need to publicize the concept of environmental protection for consumers." Responsible person of Zhejiang Deng Guan Zhu Wood Development Co., Ltd. said that the previous straw mats were hand knitted, which had the disadvantages of uneven surface, and easy laxity after sun washing and washing. This was also an important reason for the poor sales of cool products in the past. Today, we have introduced new straw mattress machines, producing smooth, beautiful and comfortable new products.

The person in charge of Zhejiang new century handicraft company also said that what Xia Liang enterprise needs most is an open, information integrated platform and opportunities to show to dealers and consumers, so as to change consumers' views on sticking to the rules of Xia Liang home textile products, so as to change the consumption concept and guide the new market consumption. "The emergence of the 2014 China summer home furnishings fair is bound to become a new hope and new platform for summer cool home textile enterprises."

　 Integrated advantage one-stop docking

As a national level industry organization, "2014. China summer household products." exposition The organizers are confident of the exhibition. On the basis of adhering to the principle of fair, transparent, shared and win-win, the organizers will make full use of the advantages of the industry and concentrate on the quality resources in the industry, and strive to help exhibitors to achieve docking with business entities such as Shang Chao Department stores, professional markets, and e-commerce buyers, and to cooperate with enterprises and agents and franchisees to provide one-stop docking services and more business opportunities. At the same time, in order to create a set of products, trade, channel development, design exhibition, technical seminars and other functions in one of the industry's grand efforts, to boost the healthy and rapid development of the industry to contribute.

It is understood that the organizer of the Expo, the China Textile Business Association, has a number of heavyweight exhibition brands including China's needle and cotton fair, China International Labor protection supplies fair, China Silk Fair and so on. The organizers will also fully integrate all the resources of the parties to bring new energy and new vitality to the summer household products Expo.

"For the first time, open a new page, draw a blueprint and look forward to the future. The development of the summer home industry needs to be guided by state-level professional exhibitions, and the promotion of summer home brands requires the dissemination of state-level professional exhibitions. China summer home furnishings fair, responsible person said that this time, the China Textile Business Association and its home cooling products branch first launched the Chinese summer cool products fair, which is in line with the needs of the industry development. It is also drawing a new future for the summer cool home textile products. With the hope for the future, we will join hands with all the national cool summer industrial bases in China to jointly create the first brand of the summer household products industry in China.