2014 Milan Fabric Exhibition: Fewer Exhibitors

< p > < strong > exhibition features: leading the trend of fashion trend < /strong > < /p >
< p > nine a.m. the exhibition will be officially opened. When the fashionable buyers came in to buy money, everyone first went to the two floor fashion exhibition hall. In the exhibition hall, the popular fabrics selected by fashion experts are displayed by category and according to the elements of spring and summer in the coming year. All the fabrics are marked with the type number and the name and booth of the exhibitors. Buyers choose and touch fabrics in a quiet and orderly way, write down product information, and then go straight to the exhibition exhibitors. < /p >
< p > in addition to the trend of the fashion exhibition hall, the crowd in the four floor conference room is also crowded with gentlemen and celebrities. The man who is busy with people to take photos and wear suits is probably the boss of the big brand. The opening ceremony of Milano Unica is about to take place, and it can call the leader of Italy's entire a href= "http://www.91se91.com/" target= "_blank" to the "textile /a" industry. < /p >
At the opening ceremony, representatives of the government, media reporters and exhibitors from all over the world, and high-level members of the Milano Unica fabric exhibition organizing committee were gathered at the opening ceremony of P. Milano Unica fabric exhibition chairman Silvio Albini, Knight of labor medal winner, President of 2015 Milan World Expo company, Italy exhibition hall general representative Diana Bracco, Italy fashion industry President Claudio Marenzi, Milan labor, R & D, University, fashion and Design Bureau Cristina Tajani, Vice Minister of state industry and economic development, Carlo Carlo spoke one after another. < /p >
< p > Silvio Albini introduced in detail the situation of Italy's textile industry in 2013 and analyzed the future development trend of the industry. < /p >
< p > < strong > development environment: the situation is gradually improving. < /strong > < /p >
< p > textile > a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > the impact of the industry in 2013 is objectively reflected in various countries. It is obvious that the reduction of the number of exhibitors is the most direct response. From multi data, it is also true that sales of textile fabrics in Italy are declining. < /p >
P, however, the Italians remain optimistic. Despite the decline in sales in 2013, Italy's textile fabrics maintained a trade surplus for five consecutive years, achieving a surplus of 2 billion 400 million euros. Milano Unica Milan international fabric exhibition will join hands with 2015 Milan World Expo to support Italy's international leading position. < /p >
< p > < strong > "2014 annual recovery" < /strong > /p >
< p > "in February 2013, there were 417 exhibitors, of which 398 were exhibitors, 72 of whom were foreign enterprises. Nevertheless, since the 2014 year, the surface and accessories industry has been doing well in the same period in 2013. < /p >
< p > Albini believes that as time goes on, the situation is gradually improving. "A lot of Milan fabric show exhibitors 2015 autumn and winter fabric sales growth momentum. Of course, while waiting for the recovery of the domestic market in Italy, we need to spend more energy in the international market in order to survive and grow. < /p >
< p > nowadays, the international market is complex and changeable. In order to reduce risks, enterprises must improve their market share. Albini analysis shows that the long established markets of Italy and America have begun to recover. Emerging markets, despite their recent poor performance, are still the fastest growing market. < /p >
< p > "we should regard the whole European market as the domestic market. Europe and Russia are the world's largest high-end luxury goods market. Consumers in many European countries have the characteristics of taste, demand and quality. Many of our businesses have developed very well in these European countries. The crisis has made Italy more powerful, and ultimately consumers need high quality. " He said. < /p >
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< p > < strong > "we strive to become the protagonist of the market" < /strong > /p >
< p > innovation, quality, service and publicity have always been the competitive advantages of Italy's textile and fabric industry. Albini said to the representative of the company on the day that enterprises must maintain their attractiveness, especially for the younger generation. < /p >
< p > Italy as the world's fashion power, there are numerous famous clothing brands. Including luxury Zegna, young sporting goods Diesel, and Volkswagen brand Benetton, are all the best brands in Italy. With reference to the development mode of these brands, fabric enterprises should also remain young, keep young in different cultures and remain young in different functional areas. < /p >
"P >" such an international opening degree is not easy for enterprises in Italy, because our enterprises are deeply rooted in the mainland, and technology is also passed on from generation to generation. However, this is also our unique and proud aspect. While inheriting traditional values, we should also have the courage to understand and introduce different concepts and experiences. If products want to sell to the whole world, they must introduce some world demeanor into the enterprise. Albini said. < /p >
< p > "another point is the importance of solidarity and cooperation. First of all, enterprises in all sectors of the industry should unite and cooperate. Then, with industry associations, including Italy fashion industry organization, Italy national fashion industry association, Pitti Immagine exhibition, Altagamma high-end product exhibition, Milan and Florence fashion and design center, World Expo and other large fairs, as well as Milano Unica Milan fabric exhibition's solidarity and cooperation, together form the development mode of the industrial system. In the textile industry system of Italy, some members are unwilling to accept the idea of cooperation to generate strength. I feel very sad. < /p >
< p > < strong > exhibition changes: new image optimization structure < /strong > < /p >
The quality of exhibition P depends on the quality of exhibitors. The more exhibitors, the richer the exhibits, the higher the quality of visitors. < /p >
In the speech, P Albini sincerely invited the exhibitors to jointly build Milano Unica to become the famous Italy exhibition. < /p >
< p > "Milano Unica has launched the four phase in China, and once again shows that solidarity can succeed in the international market. I am also very pleased to see that the progress made by Italy textile and garment enterprises has been felt in the Pitti Uomo men's wear exhibition just over a few weeks ago. < /p >
Under the environment of cautiously optimistic and expected recovery, the Milano Unica Milan fabric exhibition has adjusted the form of the exhibition and the structure of the exhibition products. < p > < /p >
< p > it is learnt that from the beginning of this year, the exhibition has been subdivided into two big theme areas. One is the In Fabrics fabric Theme Pavilion, which is a collection of many textile manufacturers that are committed to innovation and technological upgrading. The other is the In Accessories accessories exhibition hall, which displays the garment accessories industry. < /p >
Massimo Mosiello, general manager of the exhibition, said that besides the theme area of Area Trend popular at the entrance of Porta Teodorico, the exhibition hall also increased two popular trend exhibition areas, including In Fabrics fabric exhibition hall and In Accessories face accessories exhibition hall, with a display area of "P". < /p >
< p > to extend the successful experience of the last exhibition, the exhibition launched the 2015 spring summer trend at the Asian Pavilion, which was planned by Angelo Uslenghi, an industry expert in Italy, in order to better display the information released by Area Trend trend area and Trend Hubs center. < /p >
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< p > < strong > characteristic activities: both traditional and young < /strong > < /p >.
< p > the current Milano Unica fabric exhibition is rich in themes. In terms of culture and art, Milan's famous Scala Grand Theatre performs G. Donizzetti's opera "Lucia di Lammermoor" to welcome guests from all walks of life. In terms of environmental protection, the exhibition has launched a number of young people themed activities to explore the harmonious mix and match between industry and sustainable development. < /p >
< p > industry's concern for environmental protection is increasing day by day. Following the launch of the project in 2013, it has made a positive response. Sponsored by the Milano Unica fabric exhibition, the third phase ecosostenibilit directory of environmental protection fabric manufacturers is launched. This year, all the people who come to the exhibition are distributed as a special dedication to the production of environmental protection fabric enterprises. < /p >
< p > < strong > "Magazzini Aperti open shop" < /strong > /p >
< p > sponsored by the Lombardia government and training platform for fashion industry jointly launched by Milano Unica fabric exhibition. The project is aimed at fashion schools. Students can purchase accessories from Lombardia exhibitors at special discount prices to make their own designs. < /p >
< p > < strong > "touch fabric observation dress" < /strong > /p >
< p > < < a href= "http://www.91se91.com/" target= "_blank >" designer /a > "visual journey, which shows the next season how to use a representative fabric of Prato to make a series of costumes. All the clothes on display were designed and made in platto, and the concept of display was entirely based on the native place. Zero distance design and production control both cost and time. < /p >