CABBEEN Yang Ziming'S Successful Gene: Perseverance From Grace

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< p > Cabbeen (CABBEEN) many years ago was a roadside shop which started with clothing wholesale. Now it is the first a href= "http://www.91se91.com/pioneer/" fashion designer in New York fashion week, and is awarded the CFDA award of the American Fashion Designers Association, which is a highly unified industrial and academic award. It has the reputation of "Oscar in the fashion world".

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< p > Mr. Yang Ziming, CABBEEN, has been mischievous since his childhood. He has been a boxer and has been crazy about F1 racing. He has never been able to rely on designers. He is such a non professional designer. He went to the Golden Summit Award and then to the consultant professor of Beijing Institute Of Fashion Technology. He wrote a legend with his brand.

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< p > for this incredible thing, Mr. CABBEEN looks at everything that happens. "My blood is born with challenges, and I never think of any connection between the professions I am engaged in. I can only say that all of them start with interest, and then work hard to make different choices in different ages and mood."

As a result, the reporter approached Yang Ziming to tell "quasi entrepreneurs" a true story of Yang Ziming and < a href= "http://www.91se91.com/pioneer/" > Enterprise < /a >.

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< p > < strong > "CABBEEN" worship strength < /strong > /p >

At the end of P > 2012, Cabbeen launched a micro film "Maple Street No. 33" similar to the theme of the Chinese partner. It was adapted from the true story of Mr. CABBEEN, the golden top prize winner, with the joint effort of the hero and the four good brothers and the spirit he did not give up.

The hero in the dream of continuous insistence and efforts, but also from a non professional designer finally went to the Chinese designer Pyramid spire.

As for the movie name "Maple Street 33", it is based on the company address set up by CABBEEN in Hongkong.

"Maple Street 33" is not just a fashion inspirational film, but rather a memory of youth growing up to salute the times.

Because of the poor family economy, at the age of 6, Yang Ziming used to share the stall with his family. This is probably his earliest business experience.

The carbine, the most powerful thing in the eyes of a boy, was accompanied by Yang Ziming's favorite toy in his childhood, and grew into his brand and his second names.

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< p > his works are highly consistent with his personality.

The worship of power sprouted from the childhood of Mr. CABBEEN.

Because he was thin and weak, he was often bullied by his classmates. So he went to secondary vocational school and began to learn boxing when he finished junior high school. "At that time, there was only one idea. I wanted to strengthen my health so as not to be bullied again."

With this simple mind, Yang Ziming hit the tenth Fujian games.

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In 1997, the financial crisis in Southeast Asia suddenly hit Hongkong. CABBEEN was also involved in it. Many customers would rather not deposit money or get goods. The product was overloaded, and the company faced a crisis of survival.

At this point, Yang Ziming resolutely took over CABBEEN as chairman of the board and director of fashion design.

This crisis can be a serious blow for any clothing brand, but for Yang Ziming and Cabbeen, it is regarded as a challenge and an opportunity for life.

The so-called "unbroken" broke all the expectations and taboos, but also opened the infinite possibility to make Cabbeen take off more boldly.

Mr. CABBEEN is not only a fashion designer, but also a consultant professor at Beijing Institute Of Fashion Technology. He used to be a racing driver and a boxer.

If Han Han is the best one to write in all racing cars, Mr. CABBEEN will be the best designer in all racing cars.

On the racing ground, every minute counts and no slack, and the accurate judgement and quick attack on the boxing stage, in shaping the character of Mr. CABBEEN, also imperceptibly make his judgement of clothing and design.

On the internationalization of Chinese designer brand, its innovative concept is as cool as its a href= "http://www.91se91.com/pioneer/" brand name /a.

The forward-looking personality fashion orientation and the emphasis and persistence on original design make today's Cabbeen a synonym for the brand of Chinese original men's wear designer.

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< p > < strong > use the waist line to "subvert popularity" < /strong > < /p >.

< p > although it is the chairman of a company, Yang Ziming has always appeared in the capacity of "design director".

"After all, an enterprise, especially a garment enterprise, must continue to develop. The most important factor is to have something of its own, and to have its own design."

Yang Ziming said.

He is determined to influence the evolution of Chinese men's clothing.

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< p > looking back at the more than 20 highlights of the Cabbeen15 conference, it is easy to find that every season's clothing series of Cabbeen is a new breakthrough. The design style is changeable, and combines various creative elements to seek coordination in confrontation and conflict.

In the 90s of the last century, the designer and brand of Chinese men's wear began to take a tentative step towards the new style of men's wear. The designer's brand Cabbeen is quite a breakthrough.

It pioneered the design of waist line, which was often used in women's wear design, in men's clothing. When the three circumference of shoulders, chest and buttocks were basically the same, it adopted a tailoring method to tighten the waist, and detailed expression of the human body lines to make the costumes more suitable.

Under the waist line design, the men's clothing presents the outline of "X" type as a whole, highlighting the tall and straight figure of the male body and having the general effect of tailor-made.

This bold style caused quite a stir in the design circles at that time, and the fashion trend of men's waist design was set off.

Cabbeen's men's waist design is like a watershed in Chinese modern fashion design, especially in men's wear design, redefining male beauty and constructing a new Chinese male image.

Emphasize that a href= "http://www.91se91.com/pioneer/" > waistline < /a > neutral style is the label design of designer brand Cabbeen, but if we want to decode DNA of CABBEEN design style, it can only be regarded as a glimpse of a corner.

Since its establishment, Cabbeen design aesthetics is a concept of "subversion and popularity", which breaks the old stereotypes and daring to make new attempts in design, and constantly absorbs the aesthetic concepts of new and pioneering.

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< p > a lot of people relate the design style of Cabbeen to Jean Paul gage, John Galliano and Wakubo Reiai. Their costumes are also surreal and not weird. They can always make people applaud in stunned eyes. Their designs are all strange, different, strange, and absolutely, and they are anti idolatry and anti tradition.

When talking about her own design ideas, Mr. CABBEEN said, "to subvert fashion is to say" a href= "http://www.91se91.com/pioneer/" create < /a > fashion, which is in itself the strategic thinking of Cabbeen brand's sustainable development. "

Mr. CABBEEN said that if he lived in ancient China, he would be more likely to be a "mad man".

The Chinese classics "vegetable root Tan" cloud: "it is true celebrities from the romantic, only the big hero can be true."

He said that it is the first step that entrepreneurs should take to have tolerance of their own.

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